Powered by Passion: Behind the Lee Asher Launch
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Powered by Passion: Behind the Lee Asher Launch
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About this listen
In this special episode, we take you behind the scenes of our trip to Oregon to team up with animal rescue advocate and Underdog’s co-founder, Lee Asher. From filming on his sanctuary to prepping every detail for launch day, we break down what it really took to kick off this purpose-driven campaign. We’ll share what this partnership means for our mission, our team, and the future of the brand—and why this is about way more than just selling drinks. This is about fueling people who show up for others, every single day.
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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.
Visit our website to shop clothing and our performance drink, Underdog Energy.
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