Episodes

  • Mapping Your Customer Journey

    Mapping Your Customer Journey
    Apr 23 2025

    In this episode, Harry and Jess dive into the world of customer personas and journey mapping. They unpack how understanding your audience’s psychological drivers can lead to smarter, more impactful marketing decisions—touching on examples from tech, travel, and user experience design.


    They also discuss how businesses can use these insights to connect with customers in more authentic, emotionally intelligent ways.


    If you enjoy the episode, share your thoughts on LinkedIn or Instagram and tag us. Let’s keep the conversation going!


    Learn more about us on umidigital.co.uk

    Hosted on Acast. See acast.com/privacy for more information.
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    19 mins
  • Enhancing Hotel Experiences through Partnerships

    Enhancing Hotel Experiences through Partnerships
    Mar 26 2025

    In this episode, Harry and Jess explore how strategic partnerships are crucial for enhancing hotel experiences. Drawing on their insights from ITB Berlin, they discuss the importance of collaboration between service providers and tech companies to optimise tech stacks and create seamless guest journeys.


    They also highlight creative partnership marketing strategies that hotels can leverage to build stronger connections with guests and the local community, ultimately delivering a more compelling hotel experience.


    If you enjoy the episode, share your thoughts on LinkedIn or Instagram and tag us. Let’s keep the conversation going!


    Learn more about us on umidigital.co.uk

    Hosted on Acast. See acast.com/privacy for more information.
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    28 mins
  • Role of an Agency in an AI Future

    Role of an Agency in an AI Future
    Mar 5 2025

    AI is no longer a distant concept—it’s here, and it’s transforming the way agencies work. But what role do agencies play in a world where AI can automate, optimise, and even create? In this episode, we explore how agencies (including us at Umi) can adapt, where human touch and expertise still matters most, and how to stay ahead in an AI-driven future.


    If you enjoy the episode, share your thoughts on LinkedIn or Instagram and tag us. Let’s keep the conversation going!


    Learn more about us on umidigital.co.uk

    Hosted on Acast. See acast.com/privacy for more information.
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    31 mins
  • We're Back! Catching Up & Looking Ahead to 2025

    We're Back! Catching Up & Looking Ahead to 2025
    Feb 18 2025

    We’re back! After a little time away, Umi + A Cup of Tea returns for Series 2, and we couldn’t be more excited. In this first episode, Harry and Jess take a moment to reflect on everything 2024 brought, before diving into what’s ahead for 2025.


    Expect honest insights, big ambitions, and a lot of laughs along the way. Grab a cup of tea and tune in—we’ve missed you!


    If you enjoy the episode, share your thoughts on LinkedIn or Instagram and tag us. Let’s keep the conversation going!


    Learn more about us on umidigital.co.uk

    Hosted on Acast. See acast.com/privacy for more information.
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    26 mins
  • How Performance Max Campaigns Can Boost Your Sales

    How Performance Max Campaigns Can Boost Your Sales
    Aug 30 2023
    Join our Head of UX Laurence and our PPC Account Manager Arun, as they dive into the world of Performance Max campaigns in the Hospitality Industry, alongside the key facts about PMax campaigns, and how we've succeeded with digital ads recently.

    Hosted on Acast. See acast.com/privacy for more information.
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    35 mins
  • Local Affiliate Networks

    Local Affiliate Networks
    Jun 16 2023
    In this podcast, Harry Fielder and Laurence Pratt discuss Local Affiliate Networks in the world of hotel marketing. They explain how to create a local affiliate network within the hospitality space alongside collaborating with local businesses to create an ideal offer for guests to improve the overall guest experience, brand visibility and revenue growth.

    Hosted on Acast. See acast.com/privacy for more information.
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    17 mins
  • The Importance of Social Proof: Reviews and Social Media

    The Importance of Social Proof: Reviews and Social Media
    May 3 2023
    In this podcast, we explore the impact that reviews have on the success of businesses within the hospitality industry, and the various strategies that businesses can use to encourage positive reviews and advocate for their brand.

    Hosted on Acast. See acast.com/privacy for more information.
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    40 mins
  • Quick Conversion Rate Wins For Hotels

    Quick Conversion Rate Wins For Hotels
    Apr 5 2023
    In this episode, we sit down with Laurence and Harry in part two of quick conversion rate wins for hotels. Whether you're struggling to fill rooms or looking to boost revenue, Laurence and Harry share practical tips and tricks to improve your hotel's conversion rates.

    Hosted on Acast. See acast.com/privacy for more information.
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    23 mins