Mapping Your Customer Journey
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Mapping Your Customer Journey
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About this listen
In this episode, Harry and Jess dive into the world of customer personas and journey mapping. They unpack how understanding your audience’s psychological drivers can lead to smarter, more impactful marketing decisions—touching on examples from tech, travel, and user experience design.
They also discuss how businesses can use these insights to connect with customers in more authentic, emotionally intelligent ways.
If you enjoy the episode, share your thoughts on LinkedIn or Instagram and tag us. Let’s keep the conversation going!
Learn more about us on umidigital.co.uk
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