Hold onto your controllers – UA Legends is wrapping up its first season with a bang! Join Adam as he welcomes Claire Rozain, the dynamic founder of Rzain Society and one of mobile gaming's most influential voices, for a journey through UA's wild evolution.

From her early days in engagement and SEO for dating apps to leading UA strategies at Product Madness, Rovio, and other great studios, Claire has expertly navigated the ever-evolving landscape of user acquisition.

Claire shares her unique insights about:

• Unlocking the potential of incentivized traffic while safeguarding LTV and user quality

• The resurgence of incent campaigns from the days of CPI to CPA models and rewarded apps that drive measurable value

• The evolution of in-game ads, ad networks, and survival strategies for both

Get ready for an episode packed with "I was there" stories, fresh perspectives, and crystal-ball insights into gaming's future. The perfect season finale doesn't ex– oh wait, yes it does!

Want to know what really happens behind those viral gaming campaigns? UA Legends brings you a can't-miss conversation with Marion Balinoff, the wizard behind countless successful influencer marketing campaigns in mobile gaming!

Step into the control room as Marion and Adam pull back the curtain on influencer marketing's evolution from simple shoutouts to a sophisticated UA powerhouse. No fluff, no filters – just real talk about what works, what doesn't, and why most people get it wrong.

Discover how Marion:

• Transforms influencer partnerships into unstoppable growth engines

• Cracks the code on measuring those elusive organic traffic gains

• Scales campaigns that deliver results (without breaking the bank)

• Spots authentic creators who actually move the needle

Whether you're a scrappy indie studio or a gaming giant, this episode serves up the kind of practical wisdom that only comes from years in the trenches. Time to level up your influencer game!

Chapters:

(00:00) Introduction

(00:52) Guest Background

(02:11) Transition to Mobile Gaming

(06:34) Influencer Marketing Strategies

(15:05) Organic Traffic and Measurement

(18:07) Starting with Influencer Marketing

(27:39) Best Practices and Lessons Learned

(31:58) Conclusion

Keywords:

Influencer Marketing, User Acquisition, Mobile Gaming, Organic Traffic, Performance Channels, Social Point, Influencer Strategies, Campaign Scaling, Content Creators, Audience Targeting, Marketing Consultancy, Gaming Industry, Youtube Influencers, Organic Uplift, Influencer Partnerships, Data-Driven Marketing, Creative Strategy, Influencer Engagement, Marketing Optimization, Influencer Analytics

Get ready for an eye-opening episode of UA Legends as Adam welcomes Lucas Muscon, the maverick mobile growth expert who's challenging industry conventions! From the vibrant tech scene of Argentina to the bustling digital landscape of Europe, Lucas brings a fresh, global perspective to the table.

Dive into a candid conversation about:

• The real story behind SKAN adoption and implementation

• Why small developers might have more options than they think

• Creative approaches to privacy-first marketing

• Fresh perspectives on measurement partnerships and tools

Whether you're an indie developer or a small-medium publisher, Lucas serves up practical insights wrapped in refreshing honesty. Enjoy this bold look at how different-sized companies can navigate the privacy-first future of iOS marketing.

Chapters:

(00:00) Introduction

(00:49) Lucas's Background and Career Journey

(03:09) Impact of SKAdNetwork on the Industry

(06:23) Advice for Companies Using SKAN

(13:00) Challenges and Predictions for SKAN's Future

(15:04) Tips for Maximizing SKAN Usage

(29:49) Personal Reflections and Career Advice

(32:49) Finding Knowledge and Learning Resources

(38:47) Conclusion

Keywords

User Acquisition, Skadnetwork, Digital Marketing, Privacy Innovation, Ios Apps, Subscription Services, App Growth, Measurement Attribution, Marketing Strategies, Digital Advertising, Small To Medium Publishers, Digital Ecosystem, Mobile Marketing, Data Analytics, App Development, Conversion Value, Creative Pipeline, Mobile Gaming, Industry Trends, Appstack