The incent revival shaking up UA with Claire Rozain | UA Legends Ep.9
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The incent revival shaking up UA with Claire Rozain | UA Legends Ep.9
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About this listen
Hold onto your controllers – UA Legends is wrapping up its first season with a bang! Join Adam as he welcomes Claire Rozain, the dynamic founder of Rzain Society and one of mobile gaming's most influential voices, for a journey through UA's wild evolution.
From her early days in engagement and SEO for dating apps to leading UA strategies at Product Madness, Rovio, and other great studios, Claire has expertly navigated the ever-evolving landscape of user acquisition.
Claire shares her unique insights about:
Unlocking the potential of incentivized traffic while safeguarding LTV and user quality
The resurgence of incent campaigns from the days of CPI to CPA models and rewarded apps that drive measurable value
The evolution of in-game ads, ad networks, and survival strategies for both
Get ready for an episode packed with "I was there" stories, fresh perspectives, and crystal-ball insights into gaming's future. The perfect season finale doesn't ex– oh wait, yes it does!