Get ready for an eye-opening episode of UA Legends as Adam welcomes Lucas Muscon, the maverick mobile growth expert who's challenging industry conventions! From the vibrant tech scene of Argentina to the bustling digital landscape of Europe, Lucas brings a fresh, global perspective to the table.

Dive into a candid conversation about:

• The real story behind SKAN adoption and implementation

• Why small developers might have more options than they think

• Creative approaches to privacy-first marketing

• Fresh perspectives on measurement partnerships and tools

Whether you're an indie developer or a small-medium publisher, Lucas serves up practical insights wrapped in refreshing honesty. Enjoy this bold look at how different-sized companies can navigate the privacy-first future of iOS marketing.

Chapters:

(00:00) Introduction

(00:49) Lucas's Background and Career Journey

(03:09) Impact of SKAdNetwork on the Industry

(06:23) Advice for Companies Using SKAN

(13:00) Challenges and Predictions for SKAN's Future

(15:04) Tips for Maximizing SKAN Usage

(29:49) Personal Reflections and Career Advice

(32:49) Finding Knowledge and Learning Resources

(38:47) Conclusion

Keywords

User Acquisition, Skadnetwork, Digital Marketing, Privacy Innovation, Ios Apps, Subscription Services, App Growth, Measurement Attribution, Marketing Strategies, Digital Advertising, Small To Medium Publishers, Digital Ecosystem, Mobile Marketing, Data Analytics, App Development, Conversion Value, Creative Pipeline, Mobile Gaming, Industry Trends, Appstack