Fall is the busiest season for most photographers—but that doesn’t mean it’s the most profitable. In this episode of The Work Between, we’re unpacking the five most common Fall mistakes that cost photographers thousands. From unnecessary discounts to overbooking, underpricing minis, and not charging for rushes or weekends, these are the pitfalls we’ve seen (and made) ourselves. You’ll walk away knowing exactly what to shift—no matter where you’re at in the season—so you can protect your peace and your profit. Whether you’re just starting out or already fully booked, this one’s for you.

What We Cover:

The difference between being busy and being profitable

How one small mistake can snowball into burnout

What to do when you’re already full (but still getting inquiries)

How to fix Fall, even if you’ve already made a few of these mistakes

The tools we use to course-correct mid-season

🎙 Listen now on Apple, Spotify, or anywhere you get your podcasts.

Don’t forget to join the MOTIV waitlist for early access and exclusive bonuses → https://www.theprofitableportraitsocietyeducation.com/get-motiv

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Fall season doesn’t have to feel like a frenzy of last-minute posts, panicked emails, or wondering why you’re not booking — even when demand is high.

In this kickoff episode of our 3-part Fall Push series, we’re walking you through how to plan your entire Fall marketing strategy in just one afternoon. This episode is packed with practical actions you can take right now — so October through December feels calm, profitable, and fully booked.

Here’s what we cover:

The Power of Pre-Planning: Why being proactive changes everything (for your calendar and your nervous system)

What to Plan Now: A step-by-step walkthrough of social media, newsletters, and client incentives that actually drive bookings

Tailoring It to Your Stage: Whether you’re just starting out or fully booked, this episode shows you what to focus on right now

✨ This is the no-fluff, high-impact guidance photographers need to make Fall their biggest season — without overthinking or burning out.

→ Want help tracking your content, incentives, and calendar in one place?

Try MOTIV free for 7 days. It’s your photographer dashboard for getting things done. Join the waitlist here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

🎧 Subscribe + Review:

If this episode was helpful, leave a review or share it with a photographer friend who’s already bracing for Fall. We’re here to make sure you don’t just survive it — you thrive.

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Are you wondering if it’s time to start charging for photography, or even launch your business officially? This episode breaks down what actually makes you ready to start charging, legally and professionally.

We’re not talking vibes or follower count. We’re talking about the real stuff that matters: insurance, consistency, systems, and whether you're set up to deliver at a professional level.

Inside the episode, we walk you through:

✔️ The three-part readiness test to know if you're good to go

✔️ The legal + financial foundation you must have before taking a dime

✔️ What counts as a "professional" portfolio and what doesn’t

✔️ Why being ready to charge isn't just about your photos

✔️ The backend systems that make you look like a pro (even before you feel like one)

Whether you're brand new or have been dabbling for years, this episode will give you the grounded clarity you need to take the next step, without second-guessing.

🔗 Plus: Join the waitlist for MOTIV—the photographer’s productivity dashboard that helps you run your business like a pro (without the chaos): https://www.theprofitableportraitsocietyeducation.com/get-motiv

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

You don’t need more leads—you need longer relationships.

In this episode, we’re sharing how to turn one ideal photography client into a calendar full of bookings, recurring revenue, and loyal referrals using a simple, streamlined membership model. Whether you offer maternity, newborn, family, or milestone sessions, this strategy works—without hustle, discounts, or pressure.

What you’ll learn:

Why one client can be more valuable than 10 new leads

How to structure a simple, high-converting membership

What to include (and how to price it)

How to present it so it feels aligned—not salesy

The long-term payoff of planning ahead

Plus: A smart mindset shift that will change how you market from now on.

If you’re ready to create more consistency in your business and build real brand loyalty, this is the episode for you.

Grab the free MOTIV trial to simplify your systems and get clarity on what’s actually working.
https://www.theprofitableportraitsocietyeducation.com/get-motiv

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Tired of staring at a blinking cursor every time you post on Instagram? You’re not alone. This week, we’re introducing a time-saving strategy that will change how you approach content creation: Wildcard Captions.

This isn’t about batching generic content. It’s about writing captions that you can pair with any image—so your marketing feels fresh, aligned, and actually sustainable.

Inside this episode, we’ll walk you through:

What wildcard captions are (and how they work)

Why they’re not about repeating the same thing over and over

Smart topics that work across any image (like wardrobe, locations, and experience)

3 prompts to give ChatGPT so it writes captions in your exact voice

How to drop it all into Plann and be done for the month

No more overthinking. No more posting just to stay visible.
Just aligned content that books.

Grab the free MOTIV trial to simplify your systems and get clarity on what’s actually working.
https://www.theprofitableportraitsocietyeducation.com/get-motiv

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

You’ve refined your style. Your edits are on point. Your images? Gorgeous. So why aren’t the inquiries coming in?

In this episode, we’re diving into brand dissonance—when what you say and what people feel don’t match. It’s the invisible disconnect that quietly pushes dream clients away.

Inside you'll find:
What brand dissonance is (and how to spot it)
How to audit your website, Instagram, and editing style for consistency
Real examples of misalignment and how to fix them
Why strong work isn’t enough to convert without emotional clarity
3 steps to align your brand and start booking more

If your work is strong but your bookings are slow, this is the episode you’ve been waiting for.

Grab the free MOTIV trial to simplify your systems and get clarity on what’s actually working.
https://www.theprofitableportraitsocietyeducation.com/get-motiv

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Indoor lighting doesn’t have to be intimidating. If you’re a natural light photographer who wants softer, more flattering images inside your client’s home or your own studio, this episode gives you five practical, clear tips that make a visible difference, without needing expensive gear.

This is what we do every day in our sessions.

Inside this episode:
• Why pulling subjects away from windows and walls improves light
• The difference between flat light vs. soft, directional light and how to get the good kind
• Why your histogram lies in backlit situations (and what to do instead)
• How to think about ISO like a pro, not a beginner
• Why underexposing gives you more flexibility in post

These are the exact lighting strategies we use to create clean, natural, high-end images indoors. If you’ve ever struggled to make indoor light work for you, this episode will shift everything.

Now streaming on Apple, Spotify, and everywhere you listen.

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

If SEO has felt like an overwhelming mystery, this episode is your roadmap. We're walking you through exactly what you need to do, step-by-step, to start getting photography inquiries from Google.

You don’t need to be techy. You just need a clear strategy that makes sense.

Inside this episode:
• What SEO actually is (in plain English)
• Why Google rankings matter and how to influence them
• How to choose the right keywords for your niche and location
• The essential SEO setup for your homepage, blog, and image files
• How to get Google to see and index your site

Whether you’re brand new to SEO or you’ve tried it before and gave up, this episode gives you real direction. No jargon, no gatekeeping, no upsells—just clear strategy you can start today.

Listen now on Apple, Spotify, or anywhere you get your podcasts.
Read our FREE SEO guide for photographers:https://www.theprofitableportraitsocietyeducation.com/blog/seo-for-photographers-a-simple-free-guide
Grab your free guide on writing SEO-friendly blog posts: https://theprofitableportraitsociety.myflodesk.com/free-blog-guide-seo

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography