Fall season doesn’t have to feel like a frenzy of last-minute posts, panicked emails, or wondering why you’re not booking — even when demand is high.

In this kickoff episode of our 3-part Fall Push series, we’re walking you through how to plan your entire Fall marketing strategy in just one afternoon. This episode is packed with practical actions you can take right now — so October through December feels calm, profitable, and fully booked.

Here’s what we cover:

The Power of Pre-Planning: Why being proactive changes everything (for your calendar and your nervous system)

What to Plan Now: A step-by-step walkthrough of social media, newsletters, and client incentives that actually drive bookings

Tailoring It to Your Stage: Whether you’re just starting out or fully booked, this episode shows you what to focus on right now

✨ This is the no-fluff, high-impact guidance photographers need to make Fall their biggest season — without overthinking or burning out.

→ Want help tracking your content, incentives, and calendar in one place?

Try MOTIV free for 7 days. It’s your photographer dashboard for getting things done. Join the waitlist here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

🎧 Subscribe + Review:

If this episode was helpful, leave a review or share it with a photographer friend who’s already bracing for Fall. We’re here to make sure you don’t just survive it — you thrive.

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography