Fall season doesn’t have to feel like a frenzy of last-minute posts, panicked emails, or wondering why you’re not booking — even when demand is high.

In this kickoff episode of our 3-part Fall Push series, we’re walking you through how to plan your entire Fall marketing strategy in just one afternoon. This episode is packed with practical actions you can take right now — so October through December feels calm, profitable, and fully booked.

Here’s what we cover:

The Power of Pre-Planning: Why being proactive changes everything (for your calendar and your nervous system)

What to Plan Now: A step-by-step walkthrough of social media, newsletters, and client incentives that actually drive bookings

Tailoring It to Your Stage: Whether you’re just starting out or fully booked, this episode shows you what to focus on right now

✨ This is the no-fluff, high-impact guidance photographers need to make Fall their biggest season — without overthinking or burning out.

→ Want help tracking your content, incentives, and calendar in one place?

Try MOTIV free for 7 days. It’s your photographer dashboard for getting things done. Join the waitlist here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

🎧 Subscribe + Review:

If this episode was helpful, leave a review or share it with a photographer friend who’s already bracing for Fall. We’re here to make sure you don’t just survive it — you thrive.

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Are you wondering if it’s time to start charging for photography, or even launch your business officially? This episode breaks down what actually makes you ready to start charging, legally and professionally.

We’re not talking vibes or follower count. We’re talking about the real stuff that matters: insurance, consistency, systems, and whether you're set up to deliver at a professional level.

Inside the episode, we walk you through:

✔️ The three-part readiness test to know if you're good to go

✔️ The legal + financial foundation you must have before taking a dime

✔️ What counts as a "professional" portfolio and what doesn’t

✔️ Why being ready to charge isn't just about your photos

✔️ The backend systems that make you look like a pro (even before you feel like one)

Whether you're brand new or have been dabbling for years, this episode will give you the grounded clarity you need to take the next step, without second-guessing.

🔗 Plus: Join the waitlist for MOTIV—the photographer’s productivity dashboard that helps you run your business like a pro (without the chaos): https://www.theprofitableportraitsocietyeducation.com/get-motiv

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

You don’t need more leads—you need longer relationships.

In this episode, we’re sharing how to turn one ideal photography client into a calendar full of bookings, recurring revenue, and loyal referrals using a simple, streamlined membership model. Whether you offer maternity, newborn, family, or milestone sessions, this strategy works—without hustle, discounts, or pressure.

What you’ll learn:

Why one client can be more valuable than 10 new leads

How to structure a simple, high-converting membership

What to include (and how to price it)

How to present it so it feels aligned—not salesy

The long-term payoff of planning ahead

Plus: A smart mindset shift that will change how you market from now on.

If you’re ready to create more consistency in your business and build real brand loyalty, this is the episode for you.

Grab the free MOTIV trial to simplify your systems and get clarity on what’s actually working.
https://www.theprofitableportraitsocietyeducation.com/get-motiv

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography