In today's episode, I explore the concept of dark social and its impact on B2B marketing. I explain what dark social is, why it matters, and how it plays a significant role in the buyer's journey.

I also discuss strategies to leverage dark social through high-quality content and consistent engagement 👀

Also, shout out to Knowledge pill whose video inspired me to create this one!

Key Points:

- Understanding Dark Social

- Impact on the Buyer Journey 👥

- Dark Social Channels

- The Role of High-Quality Content

- Leveraging Podcasts for Dark Social 🎙️

- Attribution and Dark Social

Additional Resources:

Book a Call: https://www.reidentify.co/book-call

More Information on Reidentify: https://www.reidentify.co

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/

Subscribe to the Podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg

#darksocial #b2bmarketing #b2bcontentmarketing #b2bpodcasting

Today I discuss the importance of community building for thought leaders, businesses and brands, spoiler: It's VITAL!

I highlight the need to move beyond merely accumulating followers and focus on creating a space where community members feel involved, connected, and engaged.

Key Points:

- Prioritising Community Over Follower Count

- Community Conversion

- Brand Loyalty Through Community Building

- Platform Selection for Community Housing

Action Items:

- Determine the best platform for housing the community.

- Conduct a poll to understand where the target audience currently spends their time online.

Additional Resources:

- Book a Call: https://www.reidentify.co/book-call

- More Information on Reidentify: https://www.reidentify.co

- Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/

- Subscribe to the Podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg

In this episode of the Thought Leaders Handbook, I discuss the importance of leveraging social media to elevate your B2B podcast and establishing thought leadership!

I provide practical advice on using various social media platforms to engage your target audience and promote your podcast.

Key Points:

• Introduction to Social Media and Podcasting
• Benefits of Social Media for Podcasting
• Understanding Your Audience
• Platform Selection
• Tips for Effective Podcast Clips

Additional Resources:

Book a Call:

• https://www.reidentify.co/book-call

More Information on Reidentify:

• https://www.reidentify.co

Connect with Jonathan on LinkedIn:

• https://www.linkedin.com/in/jonathan-reid-654566172/

Subscribe to the Podcast on YouTube:

• https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg#b2bpodcasting #b2bmarketing #thoughtleadership

In this episode, I dive into the world of solo podcasting, sharing my own journey and lessons learned. I'll introduce you to the concept of semi-scripting and show you how to use AI, specifically ChatGPT, to make preparing for your solo episodes a breeze.

Key Points:

• Challenges of Solo Podcasting

• The Concept of Semi-Scripting

• Preparing for Solo Episodes

• Utilising AI for Semi-Scripting

• Parameters and Guidelines

• The Value of Solo Podcasting

Additional Resources:

• Get the AI prompt mentioned in this episode: https://www.reidentify.co/book-call

• Explore more resources and support from our team: https://www.reidentify.co/

• Connect with the host on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/

• Subscribe to the Podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg

In this episode, I delve into the crucial decision of who should be the host of your company podcast. While the CEO may seem like the obvious choice, practical constraints such as time availability often make this option challenging. We explore alternative options and highlight key qualities to look for in a podcast host.

Key Points:

- Challenges with CEO Hosting: While having the CEO as the host can be beneficial for brand visibility and personal branding, time constraints often hinder consistent podcast production.

- Alternative Hosts: Consider other high-level executives or passionate team members who can effectively convey the brand's message and engage with the audience.

- Charisma and Communication Skills: Charismatic hosts with strong communication skills can captivate and retain audience attention, ensuring an engaging listening experience.

- Focusing on Brand Message: Ultimately, the chosen host(s) should effectively convey the brand's message to the target audience and ideal customer profiles (ICPs).

Key Resources:

- Book a call to streamline your podcast process or become a Thought Leader:https://www.reidentify.co/book-call

- More information on what we do at Reidentify: https://www.reidentify.co

- Connect with Jonathan Reid on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/

- Subscribe to the podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg

Thank you for tuning in! Remember to share and give us a five-star rating to support the show.

Have an amazing day, and stay blessed by the best! I'll catch you in the next episode.

In this episode, I engage in a discussion with ex-military, leadership and team performance expert (and my first guest!), Benjamin Wade - MD of West Peak.

We explore the dynamics of effective leadership, motivation, and how to work together as a team in 2024. We delve into the importance of vulnerability in leadership, the balance between being a leader and a team player, and strategies for fostering dedication and passion within teams.

Key Points:

• Looking at Leadership From a Military Lens
• Navigating Different Leadership Dynamics
• The Role of Vulnerability in Leadership
• Michael Scott's Leadership Style from "The Office" 😂

• Self-Reflection and Personal Growth for Leaders

Additional Resources:

• Book a Call with Jonathan: Discover how Reidentify can support your thought leadership and podcasting journey and fuel company growth. https://www.reidentify.co/book-call
• More Information on Reidentify: https://www.reidentify.co
• Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/
• Subscribe to the Podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg
  
• Ben's LinkedIn: https://www.linkedin.com/in/benjamin-wade-96a60b43/
• West Peak Website: https://thewestpeak.com/

In today's episode, I want to share with you a powerful strategy that I've seen working to boost thought leadership and engagement: converting webinars into podcasts.

Converting webinars into podcasts offers a GREAT opportunity to extend the reach of your thought leadership content. By carefully selecting and editing webinar content, leveraging Q&A sessions, and incorporating podcast elements, you can create compelling episodes that resonate with your audience and reinforce your position as a thought leader.

It's been a BIG game-changer for those who use it, so I'm excited to pass it on to you. Let's dive in!

Key Points:

- Seamless Integration of Webinars into Podcasts

- Selecting Suitable Webinars

- Editing for Podcast Format

- Leveraging Q&A Sessions

- Strategic Utilisation of Webinar Content

Key Resources:

- Book a Call: Learn more about how we can streamline your podcast and help you become a Thought Leader. https://www.reidentify.co/book-call

- More Information on Reidentify: https://www.reidentify.co

- Connect with me on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/

- Subscribe to the Podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg

In this episode, Jonathan explores the parallels between building a healthy relationship with your audience as a thought leader and nurturing a romantic relationship.

Drawing from Valentine's Day reflections, he highlights the importance of understanding your audience's preferences, effective communication, vulnerability, and building trust.

Key Points:

- Understanding Your Audience

- Effective Communication

- Vulnerability

- Building Trust

Key Resources:

• Book a call to streamline your podcast or become a Thought Leader: Book a Call (https://www.reidentify.co/book-call)

• More information on what we do at Reidentify: Reidentify (https://www.reidentify.co)

• Connect with me on LinkedIn: Jonathan Reid (https://www.linkedin.com/in/jonathan-reid-654566172/)

• Subscribe to the podcast on YouTube: Subscribe (https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg)