Most presenters KILL attention without realizing it.

How?

They rush to explain.

They smother the tension.

They make their audience comfortable…

…which also makes them disengaged.

If there’s no tension, there’s no reason to listen.

In this episode, I’ll show you how to stop smoothing things over—and start creating good tension that hooks decision-makers and makes your message impossible to ignore.

Here’s what you’ll learn:

→ Why fast explanations make audiences tune out

→ The 3 silent questions your audience is always asking (and how to answer them with tension)

→ The Tension Stack™—my step-by-step framework to keep attention rising

→ How to create Open Loops that glue people to your message (without cheap tricks)

→ Why rushing to the solution weakens your pitch—and what to do instead.

If you want your next pitch, presentation, or video to grab attention—and keep it—this one’s for you.

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I use Tella to structure my messaging and create videos that hold attention from the first second.

👉 Try Tella here:

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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠⁠

Want to work with us contact us at: ⁠⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠⁠

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Subscribe and Review

If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.

Hit subscribe and drop us a review!

It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

Thanks for listening to The Storyteller's Edge.

The biggest reason smart people lose their audience?

They bury the good stuff.

Too much setup. Too much “let me explain.” Not enough clarity.

Complexity doesn’t make you sound smart.

It makes your audience tune out. Fast.

In this episode, I’ll show you how to stop overexplaining and start making your message impossible to ignore.

Because decision-makers? They don’t want the backstory. They want the point.

Here’s what we cover:

→ Why “warming up” your audience is killing your pitch

→ The BLUF method to grab attention instantly

→ How to simplify without losing depth (yes, it’s possible)

→ The one-sentence Mad Lib that sharpens ANY message

→ Why every word has to earn its place (or get cut)

If you want people to stop zoning out—and start leaning in—you need this.

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Want to make your message visual in seconds?

I use Canva to turn complex ideas into simple, powerful visuals.
👉 Try Canva for FREE with this link: https://canva.partnerlinks.io/ginger

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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠

Want to work with us contact us at: ⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠

----

Subscribe and Review

If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.

Hit subscribe and drop us a review!

It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

Thanks for listening to The Storyteller's Edge.

No one warns you about this when you’re leading a team or building a brand, but your biggest messaging threat?

It’s not the market. It’s not your competitors.

It’s you.

Because when you’re close to the message—when you know the product, the pitch, the deck—it’s way too easy to trust your gut and skip the testing.

And that’s where bias creeps in. Quietly. Invisibly. Powerfully.

In this episode, I’m unpacking five cognitive traps that silently sabotage your messaging—and showing you the exact process we use to pressure test every pitch, presentation, and positioning doc before it goes live.

Here’s what we cover:→ Why clear messages still fail (even when they feel right to you)→ 5-step process to build bias-resistant messaging that earns trust and holds up under pressure→ A dead-simple checklist you can run in 2 minutes to catch blind spots before your audience does

Let’s make sure your message doesn’t just feel clear—it is clear.

Even when it’s high stakes.

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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠

Want to work with us contact us at: ⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠

----

Subscribe and Review

If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.

Hit subscribe and drop us a review!

It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

Thanks for listening to The Storyteller's Edge.