Most presenters KILL attention without realizing it.

How?

They rush to explain.

They smother the tension.

They make their audience comfortable…

…which also makes them disengaged.

If there’s no tension, there’s no reason to listen.

In this episode, I’ll show you how to stop smoothing things over—and start creating good tension that hooks decision-makers and makes your message impossible to ignore.

Here’s what you’ll learn:

→ Why fast explanations make audiences tune out

→ The 3 silent questions your audience is always asking (and how to answer them with tension)

→ The Tension Stack™—my step-by-step framework to keep attention rising

→ How to create Open Loops that glue people to your message (without cheap tricks)

→ Why rushing to the solution weakens your pitch—and what to do instead.

If you want your next pitch, presentation, or video to grab attention—and keep it—this one’s for you.

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I use Tella to structure my messaging and create videos that hold attention from the first second.

👉 Try Tella here:

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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠⁠

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Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠⁠

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