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In this episode, host Matt Jones is joined once again by Chris Koch to deep dive into company culture, recruitment, and building high-performing teams in the trades. Drawing from his experience with BDR and a recent read of Simon Sinek’s “Start with Why,” Chris shares why getting back to the basics—knowing your company’s mission, vision, and values—forms the bedrock of attracting and retaining top talent.

⏱️ Timestamps:
00:00 "Readiness Unlocks Effective Learning"
05:10 "Becoming the Employer of Choice"
06:56 "Cultivating Positive Work Culture"
12:35 Effective Team Communication Goals
14:02 Aligning Incentives and Communication Strategies
17:56 Hiring and Managing Expectations
20:47 EOS Management Structure Revamp
25:01 Streamlining for Efficient Growth
27:55 Fostering Growth Through Trust
32:01 Balancing Culture and Productivity
34:08 Challenging Hiring Process Benefits
38:57 "Defining Roles Boosts Hiring Success"
41:35 Leveraging Team Networks for Recruitment
44:20 Effort Matters in Hiring Process
48:40 "Seeking Committed Business Partners"

Takeaways:

• Why “Start With Why” is more than a book title—and how it inspires staff at every level
• Culture as your #1 recruitment tool: how top firms make the team do the hiring for them
• Practical hiring hacks to avoid costly mis-hires (plus the monthly ritual that keeps your culture on point)

Matt and Chris unpack real-world strategies for becoming the “employer of choice,” from performance-based incentives to intentional hiring processes that go way beyond checking boxes. They discuss the power of clear communication, the importance of one-on-one meetings, and how a strong organizational culture turns team members into your company’s best recruiters. Plus, they offer actionable tips on structuring interviews, keeping staff engaged, and the often-overlooked value of social gatherings and regular check-ins.

Get FREE marketing insights for your business when you complete the Opportunity Scorecard - https://go.tradiewebguys.com.au/

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

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In this episode, host Matt Jones sits down with Jeff Armstrong from Cultivate Advisors—a seasoned entrepreneur and expert in helping business owners unlock the true value of their companies. Building on conversations from previous episodes about buying and selling trade businesses, Matt and Jeff dig deep into what it really takes to prepare your business to be an attractive, saleable asset.

⏱️ Timestamps:
00:00 Trade Business Mergers & Sales Insights
05:04 Business Owners' Ownership Transfer Blind Spot
08:17 "Business Exit Strategy Insights"
12:05 Business Health Score Evaluation
15:11 "Evaluating Enterprise Value"
18:51 Owner Dependency in Business Operations
22:21 "Exit Planning Methodology Overview"
24:19 "Measuring Success Beyond Financial Metrics"
29:32 Transitioning to Paid Marketing Strategies
32:47 Business Evaluation and Future Planning
34:10 Customized Growth Strategy Blueprint
37:31 Discussing Business Exits and Value

Takeaways:

• Why 70% of trade businesses never sell—and how to avoid being one of them
• What “enterprise value” actually means for tradies, and why it matters
• The top blind spots that keep owners stuck as the main cog in the machine
• How to turn your business into a cash cow OR sale-ready asset

Jeff shares powerful insights into the concept of “enterprise value,” explaining why most business owners mistakenly view their companies as just income producers rather than valuable, transferable assets. The conversation explores common blind spots, key value drivers like owner dependency and financial clarity, and practical steps you can take—even if you’re not planning to sell right away—to build a business that runs without you and stands out to buyers or investors.

Get FREE marketing insights for your business when you complete the Opportunity Scorecard - https://go.tradiewebguys.com.au/

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

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In this episode, host Matt Jones is joined by a familiar face—John, the CEO of Rooter Hero from Los Angeles. It’s been nearly six years since John last appeared on the show, and a lot has changed in that time. Together, Matt and John take a deep dive into the incredible growth journey of Rooter Hero, which has more than doubled in size since 2019, now boasting over 500 employees and 440 vehicles on the road.

Timestamps:

00:00 Company Doubles in Size
03:24 Futuristic Business Strategy Planning
08:53 Consolidating Units Challenges Backend
10:29 Learning Business Expansion Strategies
15:48 AI Integration in Business Operations
18:19 AI Streamlines Job Applicant Screening
22:26 Promoting Trade Careers Over Tech
25:48 Maximizing Maintenance for Business Growth
29:29 Commercial vs. Residential Tech Differences
32:46 Future Business Expansion Possibility
33:57 Expanding Beyond California

Takeaways:

• The #1 mindset shift you need before attempting big growth
• How quarterly strategy, EOS/Traction, and external coaches help manage a massive team
• Real-world ways AI & automation are transforming hiring, onboarding, and daily ops

You'll get an inside look at how John leads a rapidly scaling business, the evolution of his role as CEO, and the challenges of executing change at scale. The conversation covers everything from the impact of technology and AI in streamlining operations, to the importance of structured planning and the influence of operating systems like Gino Wickman’s EOS.

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

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In this episode, host Matt welcomes Cam Bishop from Raincatcher.com for the second part of the mini-series, "Selling Smart: How Trade-Based Businesses Can Build and Sell a Profitable Business." If you missed the first part, make sure to check it out for insights into the five critical mistakes that can ruin your business sale.

⏱️ Timestamps:
00:00 "Life After Selling a Business"
05:06 Skiing Without Purpose: A Job?
09:14 "Criteria for Family Business Success"
12:27 "Rethinking Business Strategies"
15:20 When to Sell Your Business
18:02 "Determining the Right Time to Sell"
23:20 Navigating Business Exit Conversations
26:59 "Choosing Buyer Beyond Highest Bid"
31:22 Buy-Sell Agreement Importance
34:24 Generational Business Strategy Success
36:06 Strategic Business Sale Timing
39:03 Send Questions for Future Answers

Takeaways:

• Why the perfect time to sell is often personal, not just financial
• Essential steps to prepare your business years before you exit
• How legacy, employee loyalty, and family complicate the sale

Cam also shares stories about legacy, succession planning, and the emotional realities owners face after the sale, offering practical advice on how to approach exit planning proactively—rather than reactively—and avoid common pitfalls. Whether you're thinking about selling now or ten years down the road, this episode is packed with valuable perspective and actionable steps to help you plan for a successful and meaningful business transition.

Get FREE marketing insights for your business when you complete the Opportunity Scorecard - https://go.tradiewebguys.com.au/

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

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In this episode, host Matt Jones sits down with Cameron Bishop from Raincatcher for the first part of our mini-series, "Selling Smart: How Tradies Can Build and Sell a Profitable Business." With decades of experience in private equity and business sales, Cameron offers valuable insights into the growing trend of business roll-ups and private equity exits, particularly how North American models are starting to influence the Australian market.

00:00 "Smart Selling for Tradies"
04:08 Strategic Acquisitions and Buyer Identification
06:29 Scheduled Maintenance for Project Businesses
09:50 "Balance: Working In vs. On Business"
14:53 Private Equity Buyer Concerns
17:47 Perpetual Demand in Service Industry
19:52 Growth Challenges and Acquisition Strategy
23:52 Private Equity Value in Mergers
28:45 Urban Surf Ranch Location Dilemma
32:27 Cash vs. Accrual Accounting Explained
36:07 "Embrace Experts: Fractional CFO Trend"
39:14 Generational Business Sale Challenges
43:48 "Preparing Tradies for Business Exit"
44:28 Toasting Traditions

Takeaways:
• The top 5 things that stop trade businesses from selling
• What private equity and buyers look for in a business
• Why recurring revenue and less owner dependency boost value
• Actionable steps to get your business ready for a stress-free exit

Together, Matt and Cameron dig into the key challenges and red tape business owners face when preparing to sell, from legal and accounting hurdles to operational nuances. They break down the five critical mistakes that can ruin your trade business sale, sharing real-world stories, expert advice, and practical steps you can take to position your business for a successful—and profitable—exit.

Get FREE marketing insights for your business when you complete the Opportunity Scorecard - https://go.tradiewebguys.com.au/

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In this episode, host Brandon welcomes special guest Mick from the Tool Shed podcast—who’s not only a fellow podcaster but also a seasoned builder’s coach with a whopping 35 years of experience in performance coaching. Fresh off a recent Tool Shed episode featuring Matt from The Site Shed, this crossover promises practical wisdom and relatable stories for tradies, builders, and anyone looking to level up their business game.

Brandon and Mick dive into the crucial topic of daily rituals for business success, exploring why simple routines like the "Prioritized Daily Action List" and "Personal Success Ritual" can be absolute game changers for tradies who are more comfortable on the job site than behind a desk. Mick shares lessons learned from decades of time management coaching and business consulting, revealing the mindset shifts and small habits that separate successful business owners from those who struggle.

Watch this episode here: https://youtu.be/oX1rVRrITZM

====== Timestamp Chapters =====
00:00 Introduction to Coaching and Podcasting Dynamics
02:48 The Journey from Time Management to Business Coaching
06:04 Understanding the Entrepreneurial Mindset
08:51 The Importance of Daily Rituals for Success
12:11 Time Management vs. Self-Management
15:01 The Power of Personal Success Rituals
18:07 Effective Prioritization and Daily Action Lists
21:00 The Role of Accountability in Team Dynamics
26:22 Effective Performance Management Strategies
35:41 The Power of Personal Success Rituals
46:38 Leading by Example in Productivity


==== What You'll Learn ====
- Mick Hawes has been in performance coaching for over 35 years.
- Many builders lack a clear vision when starting their businesses.
- The disconnect between technical skills and business management is common.
- Daily rituals are crucial for maintaining consistency and focus.
- Time management is more about self-management than managing time itself.
- A prioritized daily action list can significantly enhance productivity.
- Inspiration is key to starting the day effectively.
- Mindset plays a critical role in achi

Get FREE marketing insights for your business when you complete the Opportunity Scorecard - https://go.tradiewebguys.com.au/

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems.

If your business is stuck in subcontractor mode or struggling to scale because of inconsistent revenue, this episode will show you what’s possible—and how to get there.

Listen to this episode here: https://tradie.wiki/listen

==== TIMESTAMPS ====
00:00 Boosting Business Control & Growth
03:32 Optimizing Lead Follow-Up Calls
09:34 Consistent Growth through Job Closures
11:56 Unlocking Success Through Simple Changes
13:51 "Trading Insights with Matt"

🔍 What You’ll Learn:
– How consistent lead flow changed everything
– Why 80+ weekly follow-up calls drive conversions
– The game-changing move to on-site quoting
– The impact of a defined sales process
– How to plan team growth with confidence

Matt walks through the exact framework that helped this client scale from chaos to consistency in just a few weeks—and how you can apply the same principles.

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

• Google
• Facebook
• Spotify/Apple

Send us a text

This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems.

If your business is stuck in subcontractor mode or struggling to scale because of inconsistent revenue, this episode will show you what’s possible—and how to get there.

Watch this episode here: https://youtu.be/T0IQn7-b1uA

==== TIMESTAMPS ====
00:00 Boosting Business Control & Growth
03:32 Optimizing Lead Follow-Up Calls
09:34 Consistent Growth through Job Closures
11:56 Unlocking Success Through Simple Changes
13:51 "Trading Insights with Matt"

🔍 What You’ll Learn:
– How consistent lead flow changed everything
– Why 80+ weekly follow-up calls drive conversions
– The game-changing move to on-site quoting
– The impact of a defined sales process
– How to plan team growth with confidence

Matt walks through the exact framework that helped this client scale from chaos to consistency in just a few weeks—and how you can apply the same principles.

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

• Google
• Facebook
• Spotify/Apple