In this conversation, Matt Jones and Crystal Williams delve into the multifaceted world of branding, emphasizing that branding extends far beyond just logos. They discuss the importance of building a brand identity that resonates with customers, the need for patience in seeing growth, and the significance of community engagement. The conversation also highlights the necessity of understanding the sales cycle, setting realistic expectations, and the role of digital presence in modern branding. Crystal shares actionable strategies for effective brand marketing, including the importance of consistency and creating a unique brand identity that stands out in a crowded market.

🎥Watch the video version here: https://youtu.be/tOuyhc3rK60


====== Timestamp Chapters =====
00:00 – Intro with Crystal Williams
01:05 – What branding really means beyond a logo
02:41 – Branding as a long-term growth tool
04:52 – Branding vs. direct marketing mindset
10:17 – Crystal’s 10–12% marketing spend insight
13:23 – Real-world examples: billboards, jingles & mail
16:08 – Community involvement as branding
18:51 – Hard-to-measure strategies that still work
26:22 – Why brand drives better marketing ROI
29:07 – Lemon Seed’s “three-bucket” approach
31:20 – Final thoughts on patience and strategy

==== 🔧 What You'll Learn 🔧 ====
– Why branding is more than a logo
– The difference between brand and direct marketing
– What tradies get wrong about marketing
– How to build a brand that makes people remember (and call) you
– Lemon Seed's “three-bucket” marketing strategy

📚 Resources:
– Crystal Williams: https://www.lemonseedmarketing.com/
– Connect with Crystal on Instagram: https://www.instagram.com/lemonseedmarketing

Get FREE marketing insights for your business when you complete the Opportunity Scorecard - https://go.tradiewebguys.com.au/

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In this episode, host Matt sits down with Roland, co-founder of Housecall Pro – a leading software solution for job management in the trades industry. Recorded after their chance connection at a trades event in Fiji, this conversation is a deep dive into how AI is transforming the home service sector. Roland shares the journey of how Housecall Pro began, what truly sets their platform apart, and how AI-powered features are empowering “standing jobs” (like plumbers, HVAC, and electricians) to cut down on admin work and focus more on growth.

Matt and Roland unpack the practical ways that AI is making life easier for tradespeople, from automated customer service to intelligent business analytics and coaching. They discuss best practices for adopting new technologies in your business, the importance of staying curious, and how leveraging data can help tradies grow faster and smarter. Tune in to hear real-world insights, learn what’s next for AI in trades, and get tips on maximizing your own business potential in this rapidly evolving landscape!

🎥Watch the video version here: https://youtu.be/-XXVEhxU-vc

====== Timestamp Chapters =====

00:00 AI Talk Leads to Unexpected Connection
04:57 AI: Impact on Jobs
08:20 AI-Powered Customer Service Solution
14:04 AI's Role in Business Growth
16:45 Startups’ Tech Advantage: Easier Operations
19:45 Embrace Curiosity in Business
22:23 "If It Ain't Broke, Explore"
25:40 "Optimize Time in Business"
29:46 Forward-Looking Strategic Planning
33:59 Integrating Human Touch in Automation
36:36 "Optimizing Business Processes with Data"
38:30 Optimizing Low-Intent Social Leads
41:43 "Explore Housecall Pro Demo"


==== What You'll Learn ====
✅ How AI “team members” can fill admin gaps and stop missed leads
✅ Why your time is best spent on site, not stuck on after-hours invoicing
✅ Real-world results: 30% growth and more jobs booked—faster

Get FREE marketing insights for your business when you complete the Opportunity Scorecard - https://go.tradiewebguys.com.au/

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In this episode of The Site Shed, Matt Jones speaks with Glen Fitzgerald from Worx Safety about how tradies can tackle workplace safety compliance without drowning in paperwork. Glen shares how digital tools and automation can help simplify your WHS systems, reduce admin, and increase operational efficiency.

They chat about the differences in compliance requirements for residential versus commercial businesses, the challenges of staying on top of paperwork, and what triggers a compliance audit. You'll hear practical advice on how business owners can automate induction, training, and documentation processes, plus insights into how technology—from digital software to potential AI solutions—is making safety more accessible and efficient for everyone in the industry.

🎧 Listen to the full episode here: https://tradie.wiki/listen

==== What You’ll Learn: =====

✅ How to streamline WHS compliance using digital tools
✅ Common compliance mistakes and how to avoid them
✅ The future of AI in safety and contractor management
✅ Why automation is the key to simplifying your operations

=====Timestamps: =====
00:00 Intro to Glen Fitzgerald and Worx Safety
06:29 Workplace Incident Liability Concerns
08:40 SOP Implementation for Safety Training
12:32 Contractor Responsibility for High-Risk Work
15:31 Contractor Responsibility Increase Trend
17:23 "Prototype AR Glasses Hazardous"
20:43 Compliance and Training Essentials
25:19 "Safety Info Access Guide"


If you're a trade business owner looking to stay compliant without sacrificing productivity, this episode is a must-listen.

📌 Learn more about Worx Safety: https://www.worxsafety.com.au
📌 Book a Free Demo: https://www.worxsafety.com.au/request-a-demo

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In this episode of The Site Shed Podcast, Matt Jones and Rai Cornell discuss the psychology behind marketing and why it can often feel uncomfortable or 'icky.' They explore the importance of authenticity, relationship building, and creating valuable content that resonates with audiences. The conversation delves into overcoming fears of content creation, the role of marketing beyond traditional ads, and introduces the 'Four M's' framework for effective marketing. The episode concludes with key takeaways for listeners to implement in their own marketing strategies.

You can watch it on 🎥 YouTube: https://youtu.be/9Nro-yhQTxg

Timestamp:

00:00 - Introduction to the episode and guest Rai Cornell
02:30 - The disconnect between sales and marketing
04:00 - Why "I hate marketing" is a red flag
08:00 - Why content doesn't have to include YOU on camera
11:30 - How to create content without stress or perfection
14:00 - Feel-Good Marketing: The 4 M's Framework
21:00 - Real-world examples of creative mechanisms
26:00 - How to build trust through relevance and consistency
30:00 - Final thoughts and resources

📚 Resources:

• Guest website: https://www.cornellcontentmarketing.com/demandgenkit
• ELITE Method Framework: https://drive.google.com/file/d/1Jjer_vwYii-nAGkAgy78mwof52PDpLns/view?usp=sharing

📓 Read our blog on this podcast here: https://tradie.wiki/452-Why-Your-Marketing-Feels-Icky

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about achieving 90% presold buys using psychology-driven strategies. This first episode unpacks how understanding the psychology of today's informed buyers can transform your marketing approach, and why building authentic relationships with your audience is crucial in standing out amidst the noise.

Listen to the video version of this podcast at https://youtu.be/MMNwPLMUD1w

Timestamp:
00:00 From Psychology to Content Marketing
05:39 Developing Unique Business Mechanisms
07:30 "Stages of Change in Marketing"
13:36 "Answer FAQs with Content"
16:17 AI-Augmented Sales Qualification Process
19:47 Addressing Sticker Shock Early
21:28 "Lead Conversions: Warm vs. Cold"
27:32 "Effective Sales Conversation Strategies"
29:27 Template-Driven Sales Hilarity
33:54 Respect and Empower Your Buyers
35:28 Customer-Focused Case Study Approach
38:54 Visit SiteShare for Resources

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about achieving 90% presold buys using psychology-driven strategies. This first episode unpacks how understanding the psychology of today's informed buyers can transform your marketing approach, and why building authentic relationships with your audience is crucial in standing out amidst the noise.

Listen to the video version of this podcast at https://youtu.be/MMNwPLMUD1w

Timestamp:
00:00 From Psychology to Content Marketing
05:39 Developing Unique Business Mechanisms
07:30 "Stages of Change in Marketing"
13:36 "Answer FAQs with Content"
16:17 AI-Augmented Sales Qualification Process
19:47 Addressing Sticker Shock Early
21:28 "Lead Conversions: Warm vs. Cold"
27:32 "Effective Sales Conversation Strategies"
29:27 Template-Driven Sales Hilarity
33:54 Respect and Empower Your Buyers
35:28 Customer-Focused Case Study Approach
38:54 Visit SiteShare for Resources

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Welcome to another episode of The Site Shed! In Episode 456, host Matt Jones sits down with James Hearn of Silver Peak Construction for a powerhouse discussion on scaling a trades business, mastering the sales process, and the surprising role that customer rapport (and even a client’s pet preferences) can play in business success.

James shares his journey from commercial projects and roadwork to mastering bathroom, laundry, and wet area renovations across Melbourne’s western suburbs and rural Victoria. You’ll hear real-world tactics Silver Peak uses—like ultra-fast quoting, rigorous client qualification, streamlined operations manuals, and detailed follow-up—to outpace the competition. Plus, discover why James screens customers based not just on budget, but even on whether they own dogs 🐶 or 🐱 cats!

🎥 Watch the video version of this podcast at https://youtu.be/xZ7rUaPe0Sk

Timestamp:
[00:00:49] – James’s Background & Silver Peak Construction’s Specialization
[00:03:41] – Competing with Low Quotes & Value Proposition
[00:05:12] – Lead Qualification & Sales Process
[00:07:41] – Unique Client Qualification: Pets and Personality Fit
[00:19:12] – Building & Scaling Through Systems and SOPs
[00:23:23] – Evolution & Continuous Improvement of Processes
[00:24:36] – Major Business Lessons: Screening Clients & Site Management
[00:26:32] – CRM, Job Management, and Technology Adoption
[00:39:57] – Communication, Handover, and Aftercare

👉 In this episode: (with a BONUS TIP 🐾)
✓Qualifying the Right Clients
✓The Power of Discovery Calls
✓Pricing with Confidence
✓Personal Connection Matters
✓Systematize with Checklists
✓Fast and Transparent Quoting
✓Ongoing Process Improvement
✓Communication Prevents Problems
✓Stand Out Through Education
✓Follow-Up Drives Referrals


If you’re a trades business owner looking to sharpen your sales, streamline your operations, and provide a truly standout customer experience, this episode is rich in practical, actionable strategies that work in 2024 and beyond.

Tune in for fresh insights and inspiration to take your trade business to the next level—don’t forget to like, subscribe, and hit that bell for more Site Shed wisdom!

#SalesProcess
#CustomerQualification
#LeadManagement
#SalesClosing
#CustomerRetention
#T

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Join host Matt Jones as he sits down with Josh Coplin, co-founder of Eden, a startup focused on revolutionizing the HVAC industry with innovative tools like the Eden Instant Quote. In this episode, they delve into the evolving dynamics of sales processes, especially in the trades industry, and discuss how implementing on-site quoting can streamline operations and boost close rates. Josh shares insights on the significant changes in consumer behavior, particularly pre and post-COVID, and highlights the importance of adapting to a culture seeking instant gratification and greater control over purchasing processes.

Check the full episode on this podcast: https://youtu.be/_cc5189USiw

Timestamp:
00:00 "Streamlining CRM in Trade Biz
06:19 "Importance of Persistent Follow-Up
07:32 Maximize Follow-Up for Sales Success
11:48 Instant On-Site Quoting Boosts Conversions
13:37 Improve, Don't Settle
20:24 CRM's Impact on Construction Businesses
23:47 Transforming Knowledge into Scalable Systems
25:39 Embracing and Adopting Technology
30:03 "Team Collaboration Enhances Customer Success


Things you'll Learn in this Video:

• How on-demand/on-site pricing can increase your close rate
• Why modern consumers expect instant, transparent quotes
• The importance of streamlining your sales process for better results
• Key benefits of qualifying leads before site visits
• How online tools and automation save time and boost conversions
• Tips for leveraging content and video to build trust and educate customers
• Why sharing prices up front helps eliminate poor-fit leads
• Simple ways to create a smoother, more effective sales experience

Whether you're in HVAC or another trade, this conversation is packed with relevant strategies for optimizing your sales process by providing transparency, leveraging technology, and respecting your customer’s time. Tune in to discover how your business can benefit from these modern sales techniques and elevate your conversion rates.

Alternative Titles:
How On-Demand Pricing Boosts Your Sales Conversion RatesStreamline Sales with Real-Time Quotes for Higher Closing Rates
The Power of Instant Pricing in Closing More Deals
Modernizing Your Sales Process with On-Demand Quoting Techniques
From Lead to Sale: The Impact of Fast Quot

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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