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The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

By: Matt Jones - Helping Tradies Build Smarter Scalable Businesses
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About this listen

The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.

Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.

You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.


Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.


If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.

© 2026 The Site Shed | Systems, Strategy and Growth for Tradies and Contractors Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Your Marketing Spend Is Worthless Without This Number | ft. Kurt Hegetschweiler | Ep. 488

    Your Marketing Spend Is Worthless Without This Number | ft. Kurt Hegetschweiler | Ep. 488
    Mar 3 2026

    🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    If you have plenty of work booked in but you still feel broke, stressed, or behind on cash, this episode is for you.

    In Episode 488, Matt sits down with Kurt Hegeschweiler from Builders Coach to unpack the real reason tradies and builders get squeezed: you end up financing the job while you wait to get paid.

    You will learn how to stop bleeding cash, protect your margin, and set your business up so money comes in before it goes out.

    Key Chapters:

    00:00 - Teaser
    00:53 - Welcome to the podcast, Kurt!
    01:26 - Kurt's background and specialty in helping builders with optimization and peak performance
    06:05 - The preservation mindset of many accountants and bookkeepers
    12:49 - The importance of having a plan in place
    18:09 - Positioning yourself as the expert within your specific vertical
    24:40 - Processes are essential for successfully scaling a business
    31:15 - Kurt's simplified financial metrics: 25% Gross Margin, 10% Overheads, 15% Net Profit (25/10/15)
    37:41 - The confusion between net profit and money in the bank
    42:07 - Good process and proactive communication is a form of marketing and value-add
    48:53 - The power of the Profit First business model for financial clarity
    54:49 - A goal without a strategy is a wish

    📲 Watch on YouTube!

    🎙️ About Our Guest: Kurt Hegeschweiler
    Kurt Hegeschweiler is a business coach who works primarily with residential builders (custom homes and renovations) through Builders Coach. He's best known for helping builders optimise profit, cash flow, and performance, including guiding over 100 builders to seven-figure net profit results.

    CONNECT WITH KURT HEGESCHWEILER
    Website: Builder's Coach
    Instagram
    Facebook
    LinkedIn
    Links mentioned in this episode:
    Million Dollar Builder 2.0 (Amazon and Audible): https://amzn.to/4pv6rd3
    Psycho-Cybernetics: https://amzn.to/3LCOviK

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
    Show More Show Less
    1 hr and 14 mins
  • How This Solar Business 10x'd Revenue with a 98% Success Rate | ft. Jed Bolton | Ep. 487

    How This Solar Business 10x'd Revenue with a 98% Success Rate | ft. Jed Bolton | Ep. 487
    Feb 24 2026

    🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    In Episode 487, Matt sits down with Jed Bolton, a Perth-based solar and electrical business owner who has quietly built a seriously scalable operation without obsessing over more leads.

    Jed shares how shifting from subcontractor-heavy work to a system-driven sales process helped him 10x revenue while keeping the team lean and the growth manageable.

    If you’re flat out, wearing every hat, and still feel like you’re chasing your tail, this episode is a blueprint for stepping back from lead chaos, tightening your process, and spending your time where it actually moves the needle (closing jobs and building the team).

    Key Chapters:
    00:00 - Teaser
    01:14 - Welcome Jed Bolton!
    03:27 - Shift from predominantly subcontracting work to having leads
    06:17 - Subcontracting work is just a job
    09:11 - Customers often think they know what they want more than they actually do
    13:00 - The first constraint hit is in fulfilment
    15:38 - The value of the sales executive program
    18:32 - Site visits should be for closing jobs, not checking out work
    20:40 - Drive around closing jobs, not doing quotes
    24:34 - The impact roadmap session
    27:21 - The goal of consistency and manageable growth
    28:33 - Final thoughts

    📲 Watch on YouTube!

    🎙 About Our Guest: Jed Bolton
    Jed Bolton is a Perth-based solar and electrical business owner who specialises in larger-scale residential solar installations (around 13 kW to 50 kW), as well as batteries and renewables. He built a scalable operation by tightening his sales process, focusing on close rate, and shifting from subcontractor-heavy work to a more system-driven model.

    CONNECT WITH JED BOLTON
    Website: https://boltonec.com/
    Instagram: https://www.instagram.com/bolton.ec/
    Facebook: https://www.facebook.com/profile.php?id=61552818021459
    LinkedIn: https://www.linkedin.com/in/jed-bolton-a21a1a300/

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and this series, please take 5 to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
    Show More Show Less
    29 mins
  • Sick of the Grind? How to Get the Fire Back in Your Trade Business | ft. Jeremiah Webb | Ep. 486

    Sick of the Grind? How to Get the Fire Back in Your Trade Business | ft. Jeremiah Webb | Ep. 486
    Feb 17 2026

    🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    If you've established a strong trade business but it's beginning to feel repetitive, this episode offers a fresh start.

    In Episode 486, Matt sits down with Jeremiah Webb from Shop On Fire to unpack why the fire dies (even when the numbers look positive) and how you can get your energy, purpose, and momentum back without blowing up what you have already built.

    You will learn practical ways to snap out of the grind, stop feeling overwhelmed by everything on your plate, and lead with energy again so your team lifts too.

    0:00 Teaser
    1:14 Welcome and Jeremiah's Background
    4:44 Reigniting Passion and Scaling Business
    8:16 Fulfillment is Not Default: Manual vs. Autopilot
    12:11 Staying Motivated and the Value of Habits over Goals
    15:31 The Myth of Overwhelm: Being Stretched is Not More Than You Can Handle
    17:28 The Importance of Foundational Grit and Pushing Limits
    22:51 Great Athlete vs. Elite Athlete: Bouncing Back Faster
    24:55 Reframing Failure as a Lesson
    27:01 Recovery Time and Suffering is Optional
    31:57 Framework for Moving Past Setbacks
    35:08 Problems Never Go Away, They Increase in Quality
    39:03 The Cure-All: Massive Action and the Physiology of Motivation
    46:01 Defining Purpose and Maintaining Focus
    47:37 Meetings Should be for Making Decisions
    51:57 Sticking to Something and Steady Growth
    55:42 Framework for Coaching Cadence and Levers for Change
    58:31 VIP Coaching and the Window of Opportunity

    📲 Listen On The Go! https://tradie.wiki/listen

    🎙️ About Our Guest: Jeremiah Webb
    Jeremiah Webb is the founder of Shop On Fire and a high-performance coach who helps trade business owners rebuild energy, clarity, and momentum when the grind starts to take over. With a background in the trades (including HVAC) and years working with business owners, he shares practical frameworks you can use to lead better, feel better, and grow without burning out.

    CONNECT WITH JEREMIAH WEBB
    Website: https://shoponfire.com/
    Facebook: https://www.facebook.com/jeremiahwebb.1
    Instagram: https://www.instagram.com/jeremiahwebb.official
    LinkedIn: https://www.linkedin.com/in/jeremiahwebb/
    TikTok: https://www.tiktok.com/@jeremiahwebb.official
    YouTube: https://www.youtube.com/@jeremiahwebb.official
    Linktree: https://linktr.ee/jeremiahwebb

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt’s LinkedIn: https://www.linkedin.com/in/

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and this series, please take 5 to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
    Show More Show Less
    1 hr and 27 mins
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