Your Marketing Spend Is Worthless Without This Number | ft. Kurt Hegetschweiler | Ep. 488
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About this listen
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If you have plenty of work booked in but you still feel broke, stressed, or behind on cash, this episode is for you.
In Episode 488, Matt sits down with Kurt Hegeschweiler from Builders Coach to unpack the real reason tradies and builders get squeezed: you end up financing the job while you wait to get paid.
You will learn how to stop bleeding cash, protect your margin, and set your business up so money comes in before it goes out.
Key Chapters:
00:00 - Teaser
00:53 - Welcome to the podcast, Kurt!
01:26 - Kurt's background and specialty in helping builders with optimization and peak performance
06:05 - The preservation mindset of many accountants and bookkeepers
12:49 - The importance of having a plan in place
18:09 - Positioning yourself as the expert within your specific vertical
24:40 - Processes are essential for successfully scaling a business
31:15 - Kurt's simplified financial metrics: 25% Gross Margin, 10% Overheads, 15% Net Profit (25/10/15)
37:41 - The confusion between net profit and money in the bank
42:07 - Good process and proactive communication is a form of marketing and value-add
48:53 - The power of the Profit First business model for financial clarity
54:49 - A goal without a strategy is a wish
📲 Watch on YouTube!
🎙️ About Our Guest: Kurt Hegeschweiler
Kurt Hegeschweiler is a business coach who works primarily with residential builders (custom homes and renovations) through Builders Coach. He's best known for helping builders optimise profit, cash flow, and performance, including guiding over 100 builders to seven-figure net profit results.
CONNECT WITH KURT HEGESCHWEILER
Website: Builder's Coach
Instagram
Facebook
LinkedIn
Links mentioned in this episode:
Million Dollar Builder 2.0 (Amazon and Audible): https://amzn.to/4pv6rd3
Psycho-Cybernetics: https://amzn.to/3LCOviK
CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
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Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/
Your Next Step:
Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.
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