Do you need a confidence boost to make showing up in your business a little easier?

On today's episode, I share 8 easy tips to help you get over your fears of putting yourself out there, and how to build your confidence when it comes to promoting your business online.

This episode is perfect for you if you struggle with any of these issues:

• Stressing over not having anything important (or different) to talk about
• Struggling with keeping to a schedule that works
• Not being good at "speaking off the cuff" when you hit play
• Worrying over what people might think about you
• Comparing yourself to competitors or influencers in your space
• Needing a mindset shift to help you just get started

EPISODE LINKS:

• Learn how to build your topic map here
• Download the topic map template here
• Learn more about my Content Blueprint program here

Join the waitlist to become a Founding Member of The Servicepreneur Network here: https://www.theservicepreneur.com/

Want to connect outside of the podcast?

• Connect on LinkedIn here: https://www.linkedin.com/company/the-servicepreneur-network/
• Follow on Instagram here: https://www.instagram.com/theservicepreneur
• Work directly with Emily here: https://www.emilysereno.com/

When was the last time you purchased from a service-based business?

When it comes to purchasing decisions, we all have certain things we look for to make sure our money is well spent, and we'll be happy with the results we get.

But more often than not, there's a disconnect between what we look for in other businesses, and the way we're marketing our own services to get clients.

On this episode, I walk you through:

• 3 of the biggest factors that go into making a purchase decision
• How to identify the gaps in your business
• Ways you can start tackling them to build trust and credibility - and start getting clients that might have been lost somewhere along the way

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Need help building your content strategy? Download the Serviceprenuer Topic Map Template here!

Interested in working 1:1 with me? Learn more about my content & branding programs here!

Join the waitlist to become a Founding Member of The Servicepreneur Network here: https://www.theservicepreneur.com/

Want to connect outside of the podcast?

• Connect on LinkedIn here: https://www.linkedin.com/company/the-servicepreneur-network/
• Follow on Instagram here: https://www.instagram.com/theservicepreneur
• Work directly with Emily here: https://www.emilysereno.com/

Do you struggle with the creative aspects of promoting your business?

If design is not your strong suit, then this episode is going to really hit home for you, because I'm talking to Lauren Felter: the designer that non-designers love.

Felter is a brand and web designer who helps servicepreneurs attract - and most importantly, convert - your ideal clients through design. She shares some great takeaways like:

• The non-negotiables for building a strong visual brand
• Mistakes you might be making when it comes to designing your website (and how to fix them)
• Why market research is so important before you launch a new service offering

And so much more!

Links referenced in the episode:

• Connect with Felter On IG: https://www.instagram.com/felter.unfiltered/
• Take the Quiz: What Fonts & Colors Work For Your Brand?: https://felterunfiltered.com/quiz/
• How the same colors can communicate something different: https://www.instagram.com/p/CxDn5eMPLyo/?img_index=3

Join the waitlist to become a Founding Member of The Servicepreneur Network here: https://www.theservicepreneur.com/

Want to connect outside of the podcast?

• Connect on LinkedIn here: https://www.linkedin.com/company/the-servicepreneur-network/
• Follow on Instagram here: https://www.instagram.com/theservicepreneur
• Work directly with Emily here: https://www.emilysereno.com/

Have you ever said "I don't know what to talk about" when it comes to promoting your business?

If the answer is yes, then you're going to love today's episode!

I'm sharing one of the exercises I do in my coaching program, to to help you feel more confident and get extreme clarity when it comes to creating content to promote your business.

So if you're ready to turn your expertise into marketable topics for your business, download the free Topic Map template below and let's dive in together!

DOWNLOAD MY SERVICEPRENEUR TOPIC MAP TEMPLATE HERE

Join the waitlist to become a Founding Member of The Servicepreneur Network here: https://www.theservicepreneur.com/

Want to connect outside of the podcast?

• Connect on LinkedIn here: https://www.linkedin.com/company/the-servicepreneur-network/
• Follow on Instagram here: https://www.instagram.com/theservicepreneur
• Work directly with Emily here: https://www.emilysereno.com/

Have you ever considered offering fractional services in your business? Or maybe you need help taking your business to the next level, but aren't ready to hire an employee?

Those are two of the questions I talk through with Michelle Puccinelli, the Fractional Vice President of Team Johnson - and the answers might completely change your business!

Michelle breaks down everything you need to know about fractional services, including:

• Who is best-suited to become a fractional executive
• How to pitch these services
• How to find, vet, and hire a fractional executive
• Best practices for integrating them into your team

And so much more! Plus she shares some great advice on how to set your business up operationally to run lean, keep costs low, and get better results.

Connect with Michelle on IG here: https://www.instagram.com/michellepuccinelli/

Join the waitlist to become a Founding Member of The Servicepreneur Network here: https://www.theservicepreneur.com/

Want to connect outside of the podcast?

• Connect on LinkedIn here: https://www.linkedin.com/company/the-servicepreneur-network/
• Follow on Instagram here: https://www.instagram.com/theservicepreneur
• Work directly with Emily here: https://www.emilysereno.com/

Do you feel like the advice you're taking to build your content marketing strategy isn't working for your service-based business?

I'm going to let you in on a little secret: it's because the advice you're getting isn't starting in the right place.

On today's episode, I'm walking you through the easy content marketing formula I've used with Fortune 500 companies, c-suite executives, and servicepreneurs that will help you:

• Identify the topics you can speak to
• Explore the best (and easiest!) ways you can deliver that information
• Determine the right channels to connect with your ideal clients

So when it comes time to promoting your business, you have all the information you need right in front of you.

Join the waitlist to become a Founding Member of The Servicepreneur Network here: https://www.theservicepreneur.com/

Want to connect outside of the podcast?

• Connect on LinkedIn here: https://www.linkedin.com/company/the-servicepreneur-network/
• Follow on Instagram here: https://www.instagram.com/theservicepreneur
• Work directly with Emily here: https://www.emilysereno.com/

Welcome to the first episode of The Servicepreneur Podcast!

If you own a service-based business, then this is the perfect podcast for you.

Consider this the perfect balance between marketing and business, giving you the confidence and clarity you need to make strategic decisions that will set you apart, attract high-value clients, and ensure your company is ready to scale with you as you grow.

Learn more about what this podcast is all about in today's introduction, what you can expect from me and the guests I'll bring on the show, and all the details to help you reach that next business goal.

Join the waitlist to become a Founding Member of The Servicepreneur Network here: https://www.theservicepreneur.com/

Want to connect outside of the podcast?

• Connect on LinkedIn here: https://www.linkedin.com/company/the-servicepreneur-network/
• Follow on Instagram here: https://www.instagram.com/theservicepreneur
• Work directly with Emily here: https://www.emilysereno.com/

Looking for a new podcast exclusively dedicated to helping entrepreneurs with service-based businesses? Then this is the podcast for you!

Check out this trailer for a quick overview of what the show is all about, what you'll learn, and all the details to help you build a powerful, profitable brand alongside a business you can scale.

Join the waitlist to become a Founding Member of The Servicepreneur Network here: https://www.theservicepreneur.com/

Want to connect outside of the podcast?

• Connect on LinkedIn here: https://www.linkedin.com/company/the-servicepreneur-network/
• Follow on Instagram here: https://www.instagram.com/theservicepreneur
• Work directly with Emily here: https://www.emilysereno.com/