• Friendship, Finish Lines, and Future Goals
    Aug 9 2025

    In this episode of the Reinvention Project, Carly and Emma reconnect after some time apart, sharing their recent running adventures and personal growth experiences. They discuss the challenges and triumphs of running, including their participation in events like the Harvard 10 and the Winery Run. The conversation highlights the importance of pushing boundaries, building community, and the joy of running together. Carly reflects on her journey from being hesitant about running to embracing it fully, while Emma shares her insights on motivation and the significance of having a supportive network. They also touch on future goals, including the possibility of participating in an Ironman together.

    takeaways

    • Carly and Emma reconnect after some time apart.
    • They share their recent running adventures and personal growth experiences.
    • Carly reflects on her journey from being hesitant about running to embracing it fully.
    • Emma emphasizes the importance of pushing boundaries in fitness.
    • The joy of running together strengthens their friendship.
    • Participation in events like the Harvard 10 and Winery Run is a highlight.
    • Carly's confidence in running has significantly improved.
    • Emma shares insights on motivation and community support.
    • They discuss future goals, including the possibility of an Ironman.
    • The conversation emphasizes the importance of self-belief and perseverance.

    Chapters

    00:00
    Reconnecting and Running Adventures

    04:42
    Pushing Boundaries in Running

    11:28
    The Ironman Dream

    17:09
    Lessons from the Harbor 10

    21:56
    The Winery Run Experience

    22:27
    The Planning Process: From Idea to Execution

    24:04
    The Fun Run Experience: A Day to Remember

    26:41
    Overcoming Challenges: The Journey of Running Together

    33:38
    Looking Ahead: Future Adventures and Events

    35:49
    Advice for Midlife Runners: Embracing New Challenges

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    45 mins
  • You Can Do Hard Things... But Should You Do Them All?
    Jul 25 2025

    summary

    In this episode, Emma shares her journey through midlife, discussing the challenges and triumphs of balancing work, training for triathlons, and maintaining friendships. She reflects on her recent career change, the emotional struggles that come with it, and the importance of gratitude and support from friends like Carly. Emma emphasizes the need for self-care and the lessons learned along the way as she navigates this busy phase of her life.

    takeaways

    • We share our ideas and perspectives as midlife girls.
    • Life can be overwhelming, but sharing helps.
    • Friendship evolves and inspires personal growth.
    • Career changes can be daunting but necessary.
    • Training for triathlons requires balance and commitment.
    • Emotional struggles are part of the journey.
    • Gratitude for supportive friends is essential.
    • It's okay to let go of things that no longer serve you.
    • Life lessons come from both successes and failures.
    • Finding joy in the journey is what matters.


    Chapters

    00:00
    Life Update: Embracing Change

    06:26
    Navigating Career Transitions

    12:33
    The Ironman Journey: Training and Challenges

    19:56
    Balancing Work and Personal Life

    30:09
    Social Media Commitments and Community Engagement

    36:15
    Overcoming Personal Struggles and Lessons Learned

    43:49
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    44 mins
  • Evolving with You: Confessions from the Support Crew
    Jul 15 2025

    In this episode of The Reinvention Project, Carly shares a heartfelt solo reflection on the dynamics of friendship, particularly focusing on how her friend Emma is evolving as she prepares for the World Ironman Championships. Carly discusses the pride, joy, and complex emotions that come with supporting a friend through significant life changes. She emphasises the importance of being a supportive presence, navigating feelings of loss and growth, and how witnessing a friend's journey can inspire personal evolution. The episode serves as a love letter to those who play the role of the support crew, highlighting the beauty and challenges of evolving friendships.

    Takeaways

    • The role of a support crew is vital in friendships.
    • Watching a friend evolve can bring mixed emotions - be ready for all!
    • Growth is contagious and can inspire personal change.
    • Friendship requires adjustment as lives evolve, and it gets better!
    • It's okay to miss the old days whilst also celebrating the new.
    • Being present in a friend's journey is so rewarding.
    • Friendship deepens through shared experiences and challenges.
    • Growth is messy and so amazing!

    Chapters
    00:00 Introduction to Support Crew Life
    06:14 The Role of the Support Crew
    09:28 Navigating Emotions in Friendship
    11:23 Evolution by Proximity
    15:30 Loyalty and Sacrifice in Evolving Friendships
    17:26 A Love Letter to Supporters & to Emma!

    Keywords
    midlife, friendship, personal growth, support crew, evolution, emotional journey, loyalty, sacrifice, empowerment, reinvention

    Come find us!!

    the_reinvention_project on Instagram

    emztoironman on Instagram

    carlsclifton on Instagram








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    22 mins
  • Healing or Hustling? Inside the world of Health Coaches and Wellness Influencers!
    Jul 7 2025

    In this episode of the Reinvention Project, Carly and Emma unpack the wellness world and compare the role of a wellness influencer with that of a certified health coach. Carly shares her story of life on the inside of an MLM and the conference she took Emma to (get out the popcorn)! She talks about the ick she felt at the time, but also how that grew once she started the process of gaining a certification in Functional Medicine Health Coaching. It's a juicy episode!

    Takeaways

    • Coaching isn't talking at people with presentations it's actively listening and asking open ended questions that uncover intrinsic motivation
    • Selling a solution before hearing the problem is backwards
    • Coaching builds trust, Wellness Influencing builds a brand
    • Scope of practice is protection, not limitation
    • Health isn't a product, it's a process
    • Community should never be linked to hitting numbers
    • Integrity is more important than influence

    Chapters
    00:00 Chit Chat and Running Updates
    09:11 Transitioning from MLM Influencing to Health Coaching
    12:20 The Difference Between MLM and Accredited Coaching
    23:01 The Impact of MLM on Personal Integrity and Community
    26:51 Ethical Dilemmas in Influencing
    29:40 The Conference Experience: A Turning Point
    40:11 Finding Authentic Coaching Paths
    46:31 Dementia Prevention Health Coaching

    midlife, coaching, wellness, self-image, MLM, health, personal growth, ethical coaching, reinvention, mindset, affiliate marketing, boss babe, sales scripts, side hustle, influencer, influencers, coach, functional medicine, health coach

    Come find us!

    @the_reinvention_project on Instagram

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    50 mins
  • Oxygen Optional, Champagne Essential - Lara's story of trekking Mera Peak in The Himalayas
    Jun 30 2025

    Here on The Reinvention Project we're all about saying yes to things that both scare and excite us - and never letting go of that sense of adventure and curiosity about how new experiences can shape us. This week, Carly invites her bestie, Lara, onto the show to discuss her recent trek up Mera Peak in the Himalayas.

    Lara shares how she was a hard yes when the opportunity presented itself, despite being fairly low on detail on what it would take to pull this off. It's a fun episode talking about courage, climbing, personal growth and friendship.

    Carly and Lara talk tiny planes (and even tinier runways), altitude sickness and champagne celebrations, snow camping and donkeys... but most of all they talk about the importance of friendship and community and how having adventurous friends can help expand your vision of what's possible in life.

    Takeaways

    • A sense of adventure can take you to the most unexpected places!
    • Prepping for a trek like this is both physically & logistically challenging
    • It was a lot more dangerous than Lara imagined it would be.
    • The journey down the mountain can be more treacherous than the ascent.
    • Curiosity drives personal growth and new experiences.
    • It's important to have a support system when taking on challenges.
    • Reflecting on experiences can enhance their significance.
    • Adventure can inspire others, including our children.

    Chapters

    00:00 Introduction and Friendship
    04:54 Adventures and Life Phases Together
    10:00 Preparing for the Himalayas
    14:47 The Journey Begins: Lukla Airport
    20:02 Climbing Mera Peak: The Experience
    24:49 Challenges and Triumphs on the Mountain
    25:49 Unexpected Encounters and Shared Experiences
    27:40 Cultural Insights and Local Resilience
    30:34 Celebration and Reflection After the Climb
    32:40 Curiosity and Personal Growth
    37:40 Expanding Horizons and Embracing Challenges

    Come find us!

    @the_reinvention_project on Instagram


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    45 mins
  • Ready, Fire, Aim!
    Jun 26 2025

    In this episode of The Reinvention Project, it's all about embracing imperfection and being okay with taking aim after you've fired. Let's face it - the perfect moment doesn't exist! We share our recent running adventures as well as delving into the challenges of social media influencing and sponsorships. The conversation also touches on the significance of community support and the positive impact it can have in bringing dreams to life.

    Takeaways

    • Taking action without perfect planning fast-tracks outcomes - good & bad!
    • Community support is vital when you're pushing yourself to the limits.
    • Social media influencing is way more challenging than it appears!
    • At the end of the day, protect your personal brand and authenticity is just as important online as it is in real life.
    • Finding joy in the journey is more important than the destination.

    Chapters
    00:00 Ready, Fire, Aim: Embracing Imperfection
    03:43 Adventures and Disappointments: The Cuddle Cow Saga
    06:46 Running Events: A New Challenge
    09:44 The Ironman Journey: Trials and Tribulations
    12:42 The Reality of Funemployment
    15:43 Social Media Influencing: The Pressure of Performance
    18:52 Finding Authenticity in Promotion
    21:50 Lessons Learned: The Importance of Passion
    24:40 Food Adventures: The Reality of Content Creation
    25:10 Navigating the Challenges of Food Content Creation
    31:03 The Purpose of Social Media and Community Building
    32:20 The Struggles of Securing Sponsorships
    43:00 The Reality of Entrepreneurship vs. Traditional Employment
    48:25 Wildlife Rescue and Community Responsibility

    Keywords
    midlife, reinvention, personal growth, social media, sponsorship, community, wildlife rescue, public speaking, running, outdoor adventures

    Come find us!

    @the_reinvention_project on Instagram

    @emz2ironman on Instagram and TikTok

    @carlsclifton on Instagram





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    53 mins
  • Sweat, Snacks & Silicon: The Snacket Story with Founder, Karla
    Jun 16 2025

    In this episode of The Re-Invention Project, Emma chats with Karla, the creator of Snacket. Karla shares her journey from being a stay-at-home Mum to launching a successful product for triathletes, cyclists, runners and athletes who are just out there pushing hard and in need of a snack.

    They discuss the challenges of entrepreneurship, the importance of community feedback, and the balance between personal life and business. Karla shares her experiences in triathlons, the prototyping process for Snacket, and the excitement of launching her product. The conversation emphasises the significance of taking small steps towards achieving goals and the value of perseverance in the entrepreneurial journey.

    Takeaways

    • Great ideas often come from solving an everyday problem you encounter.
    • The importance of community support in entrepreneurship.
    • Prototyping is a crucial step in product development.
    • Launching a product involves a leap of faith and preparation.
    • Customer feedback is essential for product improvement.
    • Balancing personal life and business is a challenge for entrepreneurs.
    • Social media presence is vital for marketing a new product.
    • Small steps lead to significant changes in business.
    • It's never too late to pursue your passions.
    • Perseverance is key in the entrepreneurial journey.

    Chapters
    00:00 Introductio
    02:56 Karla's Journey to Entrepreneurship
    05:38 The Birth of Snacket: Solving a Problem
    08:19 Prototyping and Product Development
    11:22 Testing and Feedback: Refining Snacket
    14:02 Launch Day: Nervous Excitement and IP Protection
    24:41 The Launch Experience
    28:44 Reflections on the Journey
    32:44 Balancing Life and Business
    35:31 Building a Social Media Presence
    43:04 Embracing Change and Growth

    Keywords

    Snack-It, triathlon, entrepreneurship, product development, cycling, community, women in business, prototyping, social media, health and fitness

    You can find Karla here:

    www.snacket.com

    @_snacket_official on Instagram

    You can find us here:

    @the_reinvention_project on Instagram

    @emz2ironman

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    43 mins
  • Goals Ghosted Us
    Jun 9 2025

    Ever have that feeling that your goals have completed ghosted you? Like, one minute you're 100% on track with all the best laid plans in the world, and the next minute life's happened and you're on a whole new path? You're adapting as fast as you can, and sometimes this is graceful and sometimes its messy... but as long as you have good people around you, it has a way of working out. Today we are reflecting on the twists and turns of the year so far, and some of the new things that have popped up - including booking our first running event together! We also talk logistics for Kona, and some of our impulsive decisions recently!

    Takeaways

    • Life has a way of taking unexpected turns, even with the best planning.
    • Having good people around you and a community makes a big difference.
    • Embracing change can take you places... even to Kona!
    • Finding joy in the journey is as important as the destination.
    • Investing in oneself can lead to unexpected rewards.
    • Life is a continuous adventure, filled with learning experiences.

    Keywords
    midlife, reinvention, personal growth, fitness, running, life challenges, goals, mindset, health, adventure

    Chapters
    00:00 Introduction to the Year of Replanning
    10:03 Reflections on Unforeseen Changes
    17:50 Lessons from Impulsive Decisions
    23:51 Navigating the Logistics of Kona
    25:39 The Quest for the Perfect Bike Box
    30:03 Embracing Change and Unexpected Purchases
    31:43 Navigating Life's Plot Twists
    37:26 The Power of Consistency and Friendship
    42:46 Preparing for Kona: A New Adventure
    45:22 Reflecting on Growth and Life's Surprises

    Come follow us!

    @the_reinvention_project on Instagram

    @emz2ironman on Instagram

    @carlsclifton on Instagram





    Send us a text

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    47 mins