• 733. The 3 Numbers That Will Shape Your 2026 Sales
    Dec 11 2025

    Before you make a single new goal for 2026, your business is already showing you what will work, and that’s in your numbers. In this episode, I break down the 3 most important metrics every product boss must track after Q4 to stop guessing and start growing with clarity. I talk about bestsellers, average order value, your sales engine, and how these 3 numbers become your roadmap for a stronger January and a more profitable year ahead. Get ready to step into 2026 as the CEO of your product business, not just the hustling maker.

    In This Episode, You’ll Learn:

    00:00 The 3 numbers that predict your next season of growth.

    04:30 How to identify your true bestseller using the 80/20 rule.

    11:30 Why creatives must stop reinventing and start repeating.

    16:30 How to calculate and raise your average order value.

    23:00 How to increase revenue without finding new customers.

    26:00 What sales strategy is worth doubling down on next year?

    32:00 How to use data to lead with confidence into 2026.

    Resources + Links

    Ready to stop guessing and follow a proven system? Book your strategy call.

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    Jacqueline on IG: @theproductboss

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    38 mins
  • How To Run a Product Business in 15 Minutes a Day (Yes, Really)
    Dec 4 2025

    Are you working nonstop in your product-based business but still not seeing the results in your bank account? Let me tell you the good news, hustling harder is NOT the answer. In this episode, I break down how to build a simple weekly rhythm that actually supports your revenue goals and your real life. I walk you through a coaching session with a burned-out student who was doing “all the things,” and show you exactly how we reset her quarter with clear revenue targets, lifestyle goals, and a realistic weekly schedule for making, marketing, shipping, and CEO time. You’ll learn how to plan your quarter like a million dollar product boss, use the 15 Minute CEO Review to stay focused, and create systems that work whether you sell on Etsy, Amazon, wholesale, markets, or your own online shop. If you’re ready to work smarter with a repeatable system instead of relying on willpower and chaos, this episode will help you create a weekly rhythm that saves you time, grows your sales, and gives you more freedom.

    In This Episode, You’ll Learn:

    00:00 Why “doing more” isn’t growing your product business the way you hoped.

    02:00 How to reverse burn-out before the holiday season.

    04:00 How to connect your revenue goals to your lifestyle, family, and freedom vision.

    06:30 Plan your quarter like a CEO: revenue targets, offers, and sales opportunities.

    08:30 Building a weekly rhythm for product-based businesses (making, marketing, shipping).

    11:00 Why willpower is not a renewable resource and how to use your best hours wisely.

    13:00 The 15 Minute CEO Review: 4 simple questions to ask every Sunday or Monday.

    15:00 Example weekly schedule for makers, manufacturers, and online shop owners.

    17:00 How structure actually protects your creativity and prevents feast-or-famine sales.

    19:00 Next steps if you want coaching, accountability, and a proven system inside The Product Boss Collective.


    Resources + Links

    Ready to stop guessing and follow a proven system? Book your strategy call.

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    Jacqueline on IG: @theproductboss

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    24 mins
  • What to Do When You’re Making Sales But Still Feel Broke (Stop Profit Leaks & Start Paying Yourself)
    Nov 27 2025

    You’re making sales, but your bank account says otherwise. In this episode, I talk about why revenue feels like a lie when profit is missing, and the strategies you can use this quarter to get money back in your bank. I share a story of one of my students who has a million dollar business that was barely paying her, and the exact steps she took to turn it around. I also break down how to spot money leaks, what belongs in your true cost of goods, and how to separate your value as a CEO from the labor cost that goes into each product. Get ready to clean up your margins, pay yourself, and reinvest with confidence.

    In This Episode, You’ll Learn:

    00:00 Why seeing sales but not money in the bank is happening to so many makers.

    04:00 Where most money leaks start in product businesses.

    08:00 How to price so the product can actually bear its costs.

    12:30 What to do when your market doesn’t match your price.

    15:00 Why selling in the “easy” places might be sabotaging profit long term.

    19:00 Math trick to price for wholesale and retail.

    21:30 How do you increase average order value?

    23:30 Why a free shipping threshold beats sitewide free shipping for most businesses.

    25:45 The 10-week plan to lower costs and pay yourself.


    Resources + Links

    Book a FREE STRATEGY SESSION with our team HERE

    The wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here.

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    Jacqueline on IG: @theproductboss

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    31 mins
  • Why Scattered Products Kill Repeat Sales (and What to Do Instead)
    Nov 20 2025

    Your product line might be the reason customers are confused and not buying. In this episode, I walk you through why having scattered categories and “a little bit of everything” is quietly killing your sales, and what to do instead. In this episode, I’ll tell you how one student went from scraping by to consistent $15K-$35K months by focusing on a few core SKU’s. Listen in for the questions I ask in EVERY product audit, how to define what you want to be known for, and create a tight, profitable product line. Plus, we’ll talk about how to position your best sellers across Etsy, markets, and more. Get ready to simplify your shop and watch your sales grow.

    In This Episode, You’ll Learn:

    00:00 Why customers bounce when your categories are scattered.

    05:00 Ways to apply retail display logic to your homepage, emails, bundles, and social channels.

    08:15 Self-audit questions to see if your brand reads like a gift shop or a specialist.

    13:15 How to use sales data from the last 6–12 months to identify best sellers.

    17:45 Where sells best, website vs. Etsy vs. markets?

    19:30 Can a 90-year-old tell what you sell in three seconds?

    23:00 Your next steps to go from scattered to stand out in the next 90 days.


    Resources + Links

    Get customized coaching for your business - join the 60 minute qualification call!

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    Jacqueline on IG: @theproductboss

    theproductboss.com

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    32 mins
  • What to Double Down on After Black Friday (If You Want to Scale in 2026)
    Nov 13 2025

    Your holiday sales can become your year-round baseline. Here’s how. In this episode, I share exactly how to turn your Black Friday and Cyber Monday momentum into consistent, year-round sales, without adding endless new products or starting from scratch. You’ll learn how to identify and double down on your true best sellers, refine winning offers for January and beyond, and build a simple weekly sales rhythm across the channels that are already working. I’ll also show you how to read your real-time customer data (carts, bundles, clicks) and use “other people’s audiences” to keep fresh buyers discovering your brand. Walk away with a 3-step action plan you can implement in 10–30 minutes a day.

    In This Episode, You’ll Learn:

    00:00 Why Q4 momentum dies, and how to keep sales moving after the holidays.

    02:00 The “other people’s audiences” play that jump-started my first big season.

    04:00 The post-holiday fear: will orders crash? (and what to do about it.)

    07:10 Stop chasing algorithms: why “new SKUs daily” kills profit and focus.

    09:00 What data to track so you can stop guessing what's working and what to change.

    10:15 The student who scaled one winning style to 7 figures.

    12:15 Repeat what works, refine what’s ready, retire what’s not aligned.

    13:30 How to identify what needs to be fixed and what to double down on.

    15:00 What to do if markets slow down.

    18:00 How to build your 90-day sales rhythm (what you sell, where, and when.)

    20:25 Pricing for profit gets easier when you commit to a core product.

    21:20 Power prompt: “My best seller this season was ___. I’ll double down by ___.”

    22:30 Your 3 next steps to grow into 2026 without burning out.

    24:00 Free 14-Day Focused Sales Action Plan (10–30 min/day to move the needle.)


    Resources + Links

    Get the 14-day plan for a record breaking holiday season HERE!

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    Jacqueline on IG: @theproductboss

    theproductboss.com

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    26 mins
  • 728. What's Keeping Your Product Sales Stuck? (For Etsy, Shopify, Wholesale, Amazon, and Market Sellers)
    Nov 6 2025

    Say goodbye to chasing the algorithm, adding endless SKUs, or burning yourself out trying to “push through.” In this episode, I break down exactly why product businesses hit revenue plateaus (whether that’s $2K, $5K, $10K, or beyond) and the four practical shifts that move you past them without more hustle. You’ll learn how to simplify your offer line, price and bundle for profit, build a weekly sales rhythm that doesn’t rely on social media, and step into the CEO identity your next level requires. Walk away with a focused action plan you can apply across Etsy, Shopify, wholesale, markets, and more.

    In This Episode, You’ll Learn:

    00:00 Why plateaus happen (and why they’re a sign you’ve outgrown your old strategy.)

    02:00 Reframing your mindset to make your next revenue goal a mile marker, not the finish line.

    03:30 Are you making this mistake of being known for too many things?

    09:00 Beware of pricing & offers that don’t scale (how to know your margins and raising AOV with bundles & upsells.)

    12:30 How competing to be the “cheapest” is hurting your business.

    14:20 The biggest marketing mistake I see business owners make (+ what to do instead.)

    16:45 What to send instead of “newsletters” to actually get people to buy from your emails.

    18:10 How to sell more through other people’s audiences (so you’re not dependent on your own following.)

    20:00 How to upgrade your identity from Solopreneur to CEO.

    22:15 How one of my students DOUBLED their revenue at markets with one change.

    27:00 Your new mantra: “I’ve outgrown my old strategy, and I’m ready to lead the next version of me.” (and my business!)

    Resources + Links

    If you’ve been growing on your own and you’re craving consistent revenue, grounded strategy, and a supportive community of product-based founders, it might be time to explore The Collective.

    This is where established product business owners come together to stabilize sales, simplify systems, and scale with confidence. Book a Collective Fitting Call. This is a conversation to see if The Collective is the right fit for you: no pressure, no push. Just clarity, insight, and an honest look at what’s next for your business.

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    Jacqueline on IG: @theproductboss

    theproductboss.com

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    30 mins
  • 727. Black Friday Marketing Plan: What to Prep, Post, Email, and Sell (Etsy, Shopify, Social Media and In-Person)
    Oct 30 2025

    Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I’m here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we’ll walk through the simple weekly rhythm for November so you know what to sell, where to sell it, and how to prep every asset (from graphics to listings) without overwhelm. You’ll learn how to build a VIP early access list, map an email schedule that actually converts, and use extensions, ship-by cutoffs, and gift cards to keep revenue rolling into December. Whether you sell on Etsy, Shopify, Amazon, wholesale, or at markets, you’ll leave with a clear calendar, compelling offers, and the confidence to lead your sales like a true Product Boss.

    In This Episode, You’ll Learn:

    00:00 The plan you need NOW to beat last-minute holiday stress and guesswork.

    02:00 How to choose the top offers to go all in on for maximum profit.

    04:15 What you need to prep ASAP (graphics, listings, photos, banners, and more).

    06:10 The truth about “up to 70% off” and smart discounting.

    08:05 Week-by-week November plan to stay focused and on track.

    10:00 Building a VIP early-access list that buys before the crowd.

    12:10 Social and in-person tactics to grow your email list FAST.

    14:00 Seeding demand: sneak peeks, social proof, urgency that converts.

    16:20 Your email cadence playbook: how many, when, and what to say.

    18:45 What to do AFTER Cyber Monday to boost sales.

    20:10 How to set yourself up for momentum going into December.

    22:00 How to serve customers shopping last minute (to boost more sales).

    23:30 Ways to recognize and track gaps so you can sell more next time.

    25:00 The “Keep it simple, seller” mindset to scale faster.

    Resources + Links

    🎁 Get your FREE Ultimate Black Friday Playbook HERE, the STEP-BY-STEP guide to a stress free, high profit holiday season!

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    Jacqueline on IG: @theproductboss

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    30 mins
  • 726. Hope is NOT A Strategy (Set Yourself Up for Your Best Q4 Yet)
    Oct 23 2025

    If you’ve been crossing your fingers for sales this holiday season but aren’t sure where they’re going to come from, this episode will show you exactly how to move from hoping to real results. I’m walking you through my CREATE Framework, our step-by-step system to create the momentum you need to drive consistent sales. Following this framework, you’ll be able to decide on a hero product to go all in on, refine your visibility, engage customers intentionally, and activate your sales plan to see real sales roll in. Whether you sell on Etsy, Shopify, or at markets, this episode will help you confidently plan your Q4 strategy so you can turn “I hope it works” into a clear strategy you can track.

    In This Episode, You’ll Learn:

    00:00 One of the most important lessons you’ll ever learn in business.

    01:15 How to make more sales happen whether you sell on Etsy, Amazon, Shopify, or in person markets.

    03:00 Is it clear what product you’re known for?

    03:30 How to identify the best platform for you to sell on.

    04:15 Way to intentionally engage your ideal customer (vs. waiting for them to engage with you.)

    05:00 The simple sales rhythm to follow to get real results.

    05:45 The plan you need to increase profit this Black Friday.

    Resources + Links

    🎁 Grab The Product Boss Black Friday Kit to plan, promote, and profit this season!

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    Watch on YouTube


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    Jacqueline on IG: @theproductboss

    theproductboss.com

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    9 mins