The Product Boss with Jacqueline Snyder cover art

The Product Boss with Jacqueline Snyder

The Product Boss with Jacqueline Snyder

By: Jacqueline Snyder
Listen for free

About this listen

The Product Boss is real business education for people who make and sell physical products. If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it. Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster. Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself. You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen. Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more. New episodes drop weekly on Thursdays.245524 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 741. Leading Through Grief | Running Your Product Business When You Want to Fall Apart
    Feb 5 2026

    Is there a “right way” to handle grief? After losing both of my parents in one year, I learned something that surprised me: grief doesn’t happen when it’s convenient, and strength doesn’t always look like pushing harder. In this episode, I talk about grief, leadership, and what it really looks like to keep showing up in your product business when life is not cooperating. I also break down 4 simple but powerful moves that have helped me navigate grief, hard seasons, burnout, illness, caretaking, and major life transitions without pretending I’m fine or disappearing from my life and work. Here’s what I’ve learned about leading when life gets heavy.

    In This Episode, You’ll Learn:

    00:00 What surprised me most after losing my parents.

    03:15 How high-capacity women use busyness as a coping mechanism.

    09:15 What happens when your nervous system forces a business reset?

    13:00 The 4 moves for navigating hard seasons without abandoning yourself.

    15:00 Why hard seasons require fewer commitments.

    21:30 Why support is not weakness and lone-wolf leadership leads to burnout.

    23:00 How businesses survive hard seasons through systems and support.

    26:00 What surrender actually means when life feels out of control.

    29:15 The shamash metaphor and servant leadership through grief.

    31:00 Do you need to be healed to keep living and leading?


    Resources + Links

    Ready to stop guessing and follow a proven system? Book your strategy call.

    Get business tips sent right to your inbox - join the newsletter!

    Watch on YouTube


    Follow

    Jacqueline on IG: @theproductboss

    theproductboss.com

    Show More Show Less
    34 mins
  • 740. Do You Really Need Social Media to Sell Products? Here’s the Truth!
    Jan 29 2026

    Do you really need social media to grow a product business? I told a client to stop using social media as their growth plan. Not in a dramatic “delete everything” way, but as a strategic decision rooted in alignment, clarity, and real sales. I’m breaking down why social media is a tool, not a strategy. I talk about how one artist's brand went from scattered creation to a focused, profitable plan by choosing the right product, the right customer, and the right distribution path without chasing an algorithm. You’re going to learn all about my OPA method to put your products where your customers already are!

    In This Episode, You’ll Learn:

    00:00 I told a client to stop doing social media.

    03:15 Why performing online creates a “performance tax” that drains your energy.

    07:00 Why social media is not a marketing plan for product-based businesses.

    09:00 What can you be known for?

    13:00 How to stop waiting for customers to “find you”.

    16:15 Why most people skip focus and fix and rush straight to scaling.

    19:30 How my students double and triple revenue without new customers.

    21:00 The biggest lie product business owners believe about social media.

    24:45 Why you must own your website and your email list.

    26:45 How to build visibility without depending on an algorithm.

    28:15 Proof that followers do not equal revenue.

    33:00 What is the OPA Method?

    35:15 How to get support inside the Sales Accelerator.


    Resources + Links

    Join the Waitlist of The Product Boss Sales Accelerator HERE!

    Ready to stop guessing and follow a proven system? Book your strategy call.

    Get business tips sent right to your inbox - join the newsletter!

    Watch on YouTube


    Follow

    Jacqueline on IG: @theproductboss

    theproductboss.com

    Show More Show Less
    38 mins
  • 739. Focus Fix Multiply: The Product Business Framework for Consistent Sales
    Jan 22 2026

    Most product business owners stay stuck because they’re working on everything instead of what actually moves them forward. In this episode, I break down the core framework behind every success story inside The Product Boss community. I share how to diagnose whether you need to focus, fix, or multiply right now and what each stage actually looks like in business and life. This works whether you sell on Etsy, Shopify, Amazon, at markets, wholesale, or across multiple channels. Tune in to know what stage you’re in, what your business actually needs right now, and how to lead your next level with clarity.

    In This Episode, You’ll Learn:

    00:00 How to identify whether you’re in Focus, Fix, or Multiply right now.

    03:15 What to sell, who it’s for, and what you’re known for.

    04:00 How the Best Seller Secrets Challenge helps you find your focus fast.

    07:00 Why you can’t multiply on an unstable foundation.

    10:15 A quick diagnostic to know if you need Focus.

    11:30 How to tell if you’re in the Fix stage.

    12:30 The signs you’re ready to multiply and scale what’s working.

    14:15 How students jump from $300 to $35K months using this cycle.

    19:30 What to work on if something is already selling.

    21:00 How to join the Best Seller Secrets Challenge for guided support.


    Resources + Links

    Join the free LIVE Best Seller Secrets Challenge HERE

    Ready to stop guessing and follow a proven system? Book your strategy call.

    Get business tips sent right to your inbox - join the newsletter!

    Watch on YouTube


    Follow

    Jacqueline on IG: @theproductboss

    theproductboss.com

    Show More Show Less
    23 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.