We are kicking off a brand NEW 3-part series specifically for handmade and product-based small business owners who want to creare ANTOHER revenue stream in their business... through digital products.

Our first guest is Kristin from Hillside Studio, a successful polymer clay earring maker who built a thriving handmade earring business — and THEN scaled her expertise by creating an online membership that now brings in an additional $2,000/month, where she teaches others how to make polymer clay earrings themselves.

By the end of this episode, you'll hear:

• How to know when your handmade business is READY to branch into digital offers
• The steps Kristin took to create a low-ticket, high-value digital membership
• How to repurpose your existing knowledge into tutorials, templates, or other digital products
• The tools Kristin used to build, host, and grow her membership platform
• How digital products can help you build financial stability beyond physical inventory/physical products
• Smart, simple ways to market and grow your digital product alongside your handmade business
• Why teaching your craft can be both profitable and creatively fulfilling

Kristin is a polymer clay artist and handmade business coach. She started her business- Hillside Studio - in a little closet in her basement in 2015. Over the last 10 years, it has grown into more than she could have imagined and now she spends her days creating unique jewelry, filming tutorials and guiding other handmade business owners to thier dream lives.

Ready to create your own digital product revenue stream? Enroll in THE RISE OF THE DIGITAL CEO training with my own coach AND Kristin’s coach who has helped us both create digital products so you, too, can learn what it takes to get started with your own additional revenue stream of digital products.

LINKS MENTIONED IN TODAY'S EPISODE
Follow Kristin on Instagram @shophillsidestudio
Register for THE RISE OF THE DIGITAL CEO free training on how to start and grow a digital product business

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

During this live Q&A, you'll hear questions from small business owners who participated in my live training and the answers needed to grow their online sales.

Enroll in Product Biz Academy before doors close at: https://www.monicalittlecoaching.com/limitedoffer

Questions during this Q&A include:

WEBSITE:

• CREATING A WEBSITE: I would love to figure out a website so I can expand that way as well. As far as website development, is it a smart idea to get an individual to work on it or a company that has been semi recommended to work on your site?
• TRAFFIC: How do you drive consistent traffic to your site? I have tried Google ads, Facebook ads, social media posts, SEO, etc and I can't get to that next level. Is there a way to get consistent traffic to my website without having to rely on social media?
• CONVERSION: I’ve been trying to figure out how to sell through my website and other online sites, but it’s not been working. I had visitors every month to my website, it’s not converting the way I’d like to see it. How do I increase conversion for those who do visit my site?

SOCIAL MEDIA:

• SHOWNG UP: I’m so scared of social media. I’ve been doing well by word of mouth. As an introvert how do you do social media videos without showing your face to gain followers and have people trust your brand? How do you put yourself out there?
• FOLLOWING: How to use Instagram to grow your following to be able to get potential customers? How do you attract the right audience on Instagram?
• ENGAGEMENT: If the average amount of people reached in a post is under 200, how can we expect to have any impact? Do we need to create reels? Do still photos no longer work?
• ENGAGEMENT: How do you encourage people to share your site so you can potentially reach more people who appreciate your mission statement and product, resulting in increased sales?
• SALES: I post on social media a somewhat regular basis, but that’s not really converting either. I wish I knew what to do to get sales from social media
• HIRING: Can I hire a Social Media person, since I cannot do it myself?

BRANDING

• TARGET AUDIENCE: I am wondering what your best suggestion is as to how to find the right audience/buyers
• BRAND AWARENESS: How to increase brand awareness and lead conversion in a saturated and noisy online market.
• PRODUCT ASSORTMENT: With the number of products that we craft; is it better to create multiple online stores and how?

ETSY:

• TRAFFIC & SALES: I have a Etsy shop that doesn't do good at all. I'm eager to learn how to get more traffic to my Etsy shop and boost my sales.

CONSISTENT SALES:

• How to get consistent sales. I get sales, but they're very sporadic.

EMAIL

• GETTING STARTED: How do I start an email list? I know I should send out emails. But who to?
• EMAIL CONTENT: Email marketing, UGH. What do I say??? I never know what to say if I don’t have a new product or special.
• AUDIENCE GROWTH: What is the best way to collect emails and/or get buyers to visit your webpage when first starting out after you go through your family and friends?

OTHER PLATFORMS/ADS/OTHER

• PLATFORMS: What do you think is the best platform to sell handmade products?
• AMAZON: What do you think about Amazon handmade? Do people expect bargain pricing?
• ADS: Should I run ads and try to get some sales in the interim? How to use Google and Facebook ads efficiently and cost effectively

STORES

• NEW STORES: I guess I’m not sure if I should be trying to reach out to stores on my own or having an account on Faire? It all seems so daunting to me, especially because it’s just me, myself, & I.

Enroll in Product Biz Academy for $97 today at: www.monicalittlecoaching.com/97

Doors close at midnight TONIGHT! (May 15, 2025 PDT)

Get ready for a transformative week! This episode provides the essential logistics for our upcoming live training series where you will learn how to build a thriving product business without relying on markets. In this episode, you'll get the details needed about the main training session, BONUS workshops, Q&A panels with successful Product Biz Academy members, how to join the exclusive pop-up Facebook group, when all of these resources get taken down (so you don't miss out) and details on the amazing products we are giving away during our live training that are worth over $5,800. Yup, you heard that right!!

Key Details & Events:

Main LIVE Training:

• Topic: How to create a thriving product business without relying on markets.
• Date: Monday, May 12th
• Time: Check your timezone! We begin at 10:00am - 1:00pm PT / 11:00am - 2:00pm MT / 12:00 - 3:00pm CT / 1:00 - 4:00pm ET
• Location: The Zoom link will be sent to you immediately after you register at https://www.monicalittlecoaching.com/live

Listen to the Secret Podcast Pre-Work Series

• Tune in for the two most powerful shifts to grow your business to prep for the Live training: defining your differentiator so that you stand out against competitors and uncovering the top blindspots for business owners so that you know where to look and where to adapt in order to grow
• Link to listen: https://www.monicalittlecoaching.com/secretseries

Join the Pop-Up Facebook Group:

• This is where bonus training sessions, interaction with other small business owners, support to get your business questions answered, and giveaways happen!
• Link to join: https://www.facebook.com/groups/thrivingsmallbusinessmay2025

Bonus Live Sessions in the Facebook Group:

• Tuesday, May 13th at 10:00am Pacific: Product Promise Workshop (Get live feedback on your product promise, which we will be diving into during THIS audio training series)
• Wednesday, May 14th at 10:00am Pacific: Live Q&A panel with 2 of the amazing Product Biz Academy (PBA) members. You'll meet Rachel from @balancedhomeapothecary who has seen 495% website growth in 2025 compared to 2024 AND $17k in Q1 2025 total sales and Whitney from @cleansedpureandsimple who doubled her Q4 sales after rebranding and relaunching after joining PBA. You'll learn about hear how they achieved these INCREDIBLE results while balancing life as moms.
• Thursday, May 15th at 10:00am Pacific: Final Open Q&A Session to get your remaining business questions answered.
• Link to join: https://www.facebook.com/groups/thrivingsmallbusinessmay2025

Important Deadlines:

• May 12th - May 15th: Doors are open for enrollment to my signature program, Product Biz Academy. Learn more at https://www.monicalittlecoaching.com/PBAtestimonials
• Thursday, May 15th: Giveaway winners will be announced at 9:00am Pacific! Get your final giveaway raffle tickets submitted by midnight PT on Wednesday, May 14th.
• Friday, May 16th: The audio training series, live webinar replay, and the pop-up Facebook group will be closed and taken down because I will go into action mode to serve the new members of Product Biz Academy at this time and they will receive 100% of my attention. Our time together is limited, so make the most of it!

Incredible Giveaways (Over $5,800 in Prizes!):

• Prizes include: A wireless Rollo

What would you do if your the majority of your business disappeared overnight?

That’s exactly what happened to Rachel, the owner of Balanced Home Apothecary, when her Etsy shop was suddenly shut down — no warning, no explanation, just gone.

In this episode of the Product Biz Podcast, Rachel shares her story of turning this setback into a breakthrough. You'll hear how she went from losing everything on Etsy to experiencing 495% growth on her website, and how she got the clarity, strategy, and support to rebuild her business… but this time, on her own terms.

By the end of this episode, you’ll hear:

• The emotional moment Rachel lost her Etsy shop… and how she was able to move forward
• The marketing strategies that helped her grow her website sales by 495% in Q1 2025 compared to Q1 2024
• How she set up systems and automations to create flow in her business, so that she wouldn't have to rely on markets and could spend time with her husband and 4 kids on weekend instead while her business still brought in supplemental income for her and her family
• The mindset shifts that helped her stay grounded, even in uncertainty
• Real-talk advice for creating a product-based business that can’t be shaken

Rachel Urton is the CEO of Balanced Home Apothecary. She is also a mom of four and happily married to her husband Ryne for nearly 14 years. Rachel is passionate about helping moms embrace toxin-free living. After discovering the power of essential oils for her own family, she started her small business in 2020 to make natural wellness simple and effective so Mom’s know that the best way to support their family is through essential oil blends. Follow Rachel’s journey on Instagram @balancedhomeapothecary.

LINKS MENTIONED IN TODAY'S EPISODE
Follow Rachel on Instagram: @balancedhomeapothecary
Shop Rachel's products: www.balancedhomeapothecary.com

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live

There’s a powerful connection that most struggling small business owners don’t realize… which is the connection between your self-worth and the business success that you see.

When you value yourself, honor who you are, respect yourself, LOVE yourself… it creates an energetic, unseeable, ripple effect that amplifies your income, the opportunities that come your way, the level of ease you have in business, and the impact that you make.

This is fact simply because everything in life is a mirror… so the more you value yourself, the more the universe mirrors that value right back to you.

During this episode you’ll discover why everything in life is a mirror, how your inner beliefs shape your external reality, and the key mindset shifts required to become someone who treats themselves as high-value that leads to a high-value business.

By the end of this episode, you’ll learn:

• Why self-worth is the foundation of a thriving business
• How to raise your energetic vibration to attract more money and opportunities
• How your beliefs about yourself are constantly being mirrored back to you
• A powerful (and simple) self-awareness exercise: "Ways I honor vs. do not honor myself"
• What it truly means to be a high-value woman—without ego or manipulation
• Why self-love is a daily choice, not something that we suddenly receive from reaching a certain level of external validation
• The secret behind successful entrepreneur habits and how they honor themselves first
• How business growth reflects your internal emotional, mental, and spiritual alignment

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

Does this sentence give you the ICK when someone says it to you?

“Wow, you are so lucky!”

Seriously, how does that sentence make you feel if someone mentioned that to you about your business, your life, your circumstances?

For most people, it creates an automatic survival mechanism of thinking to themselves: “Luck? What luck? I created this business from scratch! With all of my hard work! With a lot of hustle! There was no luck.”

And if those are thought you’ve ever had to even the slightest degree… you are blocking more success in your business and inadvertently creating MORE situations of hustle, hard work, and NO luck.

So unless you are someone who WANTS more hustle, more hard work, and LESS luck… then you better tune in to today’s episode.

We kick off this episode with a study about people who BELIEVE they are lucky… actually SEE more opportunities… which shows how looking for luck actually creates more luck.

Then we dive into the masculine and feminine polarities of the universe providing for you and being the masculine counterpart… as long as you are open to receive as the feminine receptor.

Along the way, you’ll hear mantras to attract more miracles, luck, success, with EASE, to your life…

And you’ll hear examples of how to bring in more feminine energy into your life so that you become an energetic match for miracles, luck, success, and more ease.

The truth it, everything that happens in life is co-created with the universe. So when we start to acknowledge the luck that IS on our side and see it as a relationship that can be nurtured… we see that luck grow further and further.

So let’s dive in…

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

We live in a very masculine world and as business owners this shows up as always feeling the pressure to do more, work more, hustle harder, fill every single hour of our free time with work on top of our existing other responsibilities like a family, kids, partner, work, and to just work as much as humanly possible because it’s the “only way” to reach your goals…. And it can feel like there are never enough hours in the day to make the progress that you want.

In this episode, we will dive into the importance of shifting your approach with HOW you work so that you can actually staying aligned with your creative energy so that you have the reserves you need to get things done in half the time and never feel depleted or burned out again while make MORE progress. We’re talking about the feminine approach to getting shit done.

I’ll share with you my personal journey from a structured corporate mindset to an intuitive, inspiration-led approach that allows for both freedom and accountability.

You’ll learn how traditional, 9-5, work-as-much-as-possible structures are not be the best fit for small business owners & entrepreneurs and the power of shifting from a rigid schedule to an inspiration-led flow that’s fueled by trusting your intuition to massively increase creativity to make work SO much easier.

Ready to flow? Let’s dive in.

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open