We are kicking off a brand NEW 3-part series specifically for handmade and product-based small business owners who want to creare ANTOHER revenue stream in their business... through digital products.

Our first guest is Kristin from Hillside Studio, a successful polymer clay earring maker who built a thriving handmade earring business — and THEN scaled her expertise by creating an online membership that now brings in an additional $2,000/month, where she teaches others how to make polymer clay earrings themselves.

By the end of this episode, you'll hear:

• How to know when your handmade business is READY to branch into digital offers
• The steps Kristin took to create a low-ticket, high-value digital membership
• How to repurpose your existing knowledge into tutorials, templates, or other digital products
• The tools Kristin used to build, host, and grow her membership platform
• How digital products can help you build financial stability beyond physical inventory/physical products
• Smart, simple ways to market and grow your digital product alongside your handmade business
• Why teaching your craft can be both profitable and creatively fulfilling

Kristin is a polymer clay artist and handmade business coach. She started her business- Hillside Studio - in a little closet in her basement in 2015. Over the last 10 years, it has grown into more than she could have imagined and now she spends her days creating unique jewelry, filming tutorials and guiding other handmade business owners to thier dream lives.

Ready to create your own digital product revenue stream? Enroll in THE RISE OF THE DIGITAL CEO training with my own coach AND Kristin’s coach who has helped us both create digital products so you, too, can learn what it takes to get started with your own additional revenue stream of digital products.

LINKS MENTIONED IN TODAY'S EPISODE
Follow Kristin on Instagram @shophillsidestudio
Register for THE RISE OF THE DIGITAL CEO free training on how to start and grow a digital product business

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

During this live Q&A, you'll hear questions from small business owners who participated in my live training and the answers needed to grow their online sales.

Enroll in Product Biz Academy before doors close at: https://www.monicalittlecoaching.com/limitedoffer

Questions during this Q&A include:

WEBSITE:

• CREATING A WEBSITE: I would love to figure out a website so I can expand that way as well. As far as website development, is it a smart idea to get an individual to work on it or a company that has been semi recommended to work on your site?
• TRAFFIC: How do you drive consistent traffic to your site? I have tried Google ads, Facebook ads, social media posts, SEO, etc and I can't get to that next level. Is there a way to get consistent traffic to my website without having to rely on social media?
• CONVERSION: I’ve been trying to figure out how to sell through my website and other online sites, but it’s not been working. I had visitors every month to my website, it’s not converting the way I’d like to see it. How do I increase conversion for those who do visit my site?

SOCIAL MEDIA:

• SHOWNG UP: I’m so scared of social media. I’ve been doing well by word of mouth. As an introvert how do you do social media videos without showing your face to gain followers and have people trust your brand? How do you put yourself out there?
• FOLLOWING: How to use Instagram to grow your following to be able to get potential customers? How do you attract the right audience on Instagram?
• ENGAGEMENT: If the average amount of people reached in a post is under 200, how can we expect to have any impact? Do we need to create reels? Do still photos no longer work?
• ENGAGEMENT: How do you encourage people to share your site so you can potentially reach more people who appreciate your mission statement and product, resulting in increased sales?
• SALES: I post on social media a somewhat regular basis, but that’s not really converting either. I wish I knew what to do to get sales from social media
• HIRING: Can I hire a Social Media person, since I cannot do it myself?

BRANDING

• TARGET AUDIENCE: I am wondering what your best suggestion is as to how to find the right audience/buyers
• BRAND AWARENESS: How to increase brand awareness and lead conversion in a saturated and noisy online market.
• PRODUCT ASSORTMENT: With the number of products that we craft; is it better to create multiple online stores and how?

ETSY:

• TRAFFIC & SALES: I have a Etsy shop that doesn't do good at all. I'm eager to learn how to get more traffic to my Etsy shop and boost my sales.

CONSISTENT SALES:

• How to get consistent sales. I get sales, but they're very sporadic.

EMAIL

• GETTING STARTED: How do I start an email list? I know I should send out emails. But who to?
• EMAIL CONTENT: Email marketing, UGH. What do I say??? I never know what to say if I don’t have a new product or special.
• AUDIENCE GROWTH: What is the best way to collect emails and/or get buyers to visit your webpage when first starting out after you go through your family and friends?

OTHER PLATFORMS/ADS/OTHER

• PLATFORMS: What do you think is the best platform to sell handmade products?
• AMAZON: What do you think about Amazon handmade? Do people expect bargain pricing?
• ADS: Should I run ads and try to get some sales in the interim? How to use Google and Facebook ads efficiently and cost effectively

STORES

• NEW STORES: I guess I’m not sure if I should be trying to reach out to stores on my own or having an account on Faire? It all seems so daunting to me, especially because it’s just me, myself, & I.

Enroll in Product Biz Academy for $97 today at: www.monicalittlecoaching.com/97

Doors close at midnight TONIGHT! (May 15, 2025 PDT)