• The Power of Ad Attention – Effectiveness Through Attention Time

  • Nov 22 2023
  • Length: 48 mins
  • Podcast
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The Power of Ad Attention – Effectiveness Through Attention Time

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  • Summary

  • Sam McEwIn and Dean Millson discuss the importance of attention in advertising and the findings of Professor Karen Nelson Field’s research on attention. They explore the impact of attention on memory and brand recall, as well as the different channels that attract attention, such as television, catch-up TV, and mobile phones. The conversation highlights the...
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