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I got off a call last week with a $650K business owner who'd tried everything - Google Ads, SEO, multiple agencies, you name it. Things would work for a few months, then completely stop.

When we dug in, he'd forgotten something so basic about marketing that it's almost embarrassing.

And here's the thing: after 15 years helping companies generate over $300M in revenue, I see this pattern again and again. It's not the tactics. It's not the platform. It's not even the agency (usually).

There's one fundamental thing that kills marketing performance, and AI is making it worse by having business owners outsource the wrong part of their strategy.

In this episode, I walk through the exact framework we use for the first 30 days with every client - because once you get this right, everything else clicks.

If you've been stuck cycling through agencies or tactics without consistent results, this episode reveals why.

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

In this episode, I walk through a situation I’m seeing more often, companies doing everything “right” with their marketing yet watching their cost to acquire customers climb anyway.

I break down a conversation with a $5M service business spending over $70K a month on Google Ads and show why their top-performing channel suddenly became the bottleneck.

More importantly, I unpack the subtle shifts in buyer behavior and the overlooked gold sitting inside their own CRM.

If your ad spend keeps rising but growth feels stuck, this episode will help you see what’s really happening and where the next level actually comes from.

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

In this final episode of the series, I tackle the most expensive problem successful founders face - and it's not what you think.

After 14 years working with businesses doing $1M to $20M+ in revenue, I've watched brilliant founders become prisoners of their own expertise.

Your team's sharp, your processes are solid, but clients still only want to talk to you. I break down why this isn't a delegation problem or a hiring problem - it's an infrastructure problem.

I reveal the three specific conditions that allow trust to scale systematically beyond you, including the one layer most founders completely miss (it's the most complicated, and I still struggle with it myself).

If you've ever thought "I'm trapped by my own reputation," or your team keeps running decisions back to you that they should make themselves, this episode shows you exactly why that's happening and what actually fixes it.

No guru tactics - just the proven system that transfers judgment, not just tasks.

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

In this episode, I challenge the 'post everywhere, be everywhere' advice that's burning out established founders.

After 14 years working with businesses generating millions in revenue, I've noticed a pattern: volume-based visibility exhausts your team and produces diminishing returns.

The real constraint isn't activity, it's clarity.

I break down the three components of message clarity (positioning, language, and beliefs) that allow your message to compound instead of starting from zero every single day.

I share a case study of a founder who despises social media and has never posted once, yet his brand presence is felt across every marketing touchpoint.

If you're tired of being the bottleneck in your own marketing, this episode reveals the strategic shift that scales your message without requiring more of you.

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

Most founders at your level don't want to be content creators. You didn't build a multi-million dollar business to perform for algorithms.

But here's the pattern I see consistently: your expertise, the frameworks, distinctions, and beliefs that made you successful, lives primarily in your head. And as long as it stays there, your business has a scaling problem.

In this episode, you'll discover:

• Why your team defers to you on strategic decisions (it's not a delegation problem)
• The difference between performance and extraction (and why one creates burnout while the other creates scale)
• The three layers of expertise your team needs to operate at your level
• How to capture your strategic thinking without becoming a content creator
• Why traditional "build your personal brand" advice misses the mark for established founders

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

You've built something significant, millions in revenue, solid team, strong reputation.

But here's what I've consistently seen over 34 years as an entrepreneur: clients still ask for you specifically.

Your team defers strategic decisions back to you. Partners expect you at every important meeting.

Feels like a compliment, right? It's actually a structural constraint killing your growth.

And no, hiring better people, building more processes, or doing more marketing won't fix it. The problem isn't what most founders think.

In this episode, I reveal why your presence has become the bottleneck, and introduce a framework that transforms your voice from an activity into a scalable asset.

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

In this episode, I break down the 10 words that sit underneath every successful marketing campaign we've ever run - the kind that generated over $300 million in revenue for our clients over 14 years.

These aren't buzzwords or the latest tactics everyone's chasing.

They're timeless principles that don't change when algorithms shift or platforms die.

You probably already know these words.

The problem? Most businesses don't understand how to actually use them, which is why their marketing keeps failing despite throwing money at it.

I walk through each one with real examples from hundreds of campaigns.

If you're tired of tactics that work for five minutes then stop, this episode reveals the foundation that makes everything else work better.

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

In this episode, I'm calling out the 12 false beliefs that have held back most of the clients we've worked with over the last 15 years, beliefs that are costing you real revenue right now.

After helping companies generate well over $300M, here's what I've learned: the toughest part of what we fix isn't the tactics or the technology, it's the belief systems of founders, CEOs, and heads of marketing.

I break down why "I need more leads" is usually the wrong diagnosis, why you can't just outsource your growth and disappear, and why waiting to figure out AI is a massive mistake in 2025.

With everything changing at breakneck speed, ChatGPT's new browser, AI overviews transforming search, social media becoming interest media, you can't afford to let these false beliefs keep you stuck.

This isn't motivational fluff; these are the exact mindset shifts that separate companies that scale from those that stagnate.

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.