In this episode of Erin Thomas Wong interviews brand designer Ellie Bowie, who shares her unique approach to branding and her business journey. They discuss the importance of understanding brand values, the need for authenticity in messaging, and how creativity thrives on rest and reflection. Ellie emphasizes the significance of taking time to explore one's business identity and the role of intentional content creation in attracting the right clients. The conversation highlights the challenges of balancing creativity with business management and the necessity of self-leadership in the entrepreneurial journey.

Ellie Bowie is the creative curiosity behind Bowie Design – a brand identity studio rooted in her deep-thinking, define-before-design approach.

Takeaways

1. Branding is about how you make people feel.

2. Understanding your business's values is crucial for effective branding.

3. Small businesses often need to explore their brand identity deeply.

4. A strong brand helps businesses stand out in a crowded market.

5. Your unique life experiences shape your business identity.

6. It's important to take time to understand your audience's needs.

7. Creativity thrives on rest and reflection.

8. Authenticity in messaging attracts the right clients.

9. Intentional content creation is key to visibility.

10. Don't rush the branding process; it takes time.

Connect with Ellie via her website or on Linkedin.

Download Ellie's free Brand Review Guide here

Find out more about working with Erin through The Visibility Commitment here

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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏

In this insightful conversation, Teresa Heath-Wareing shares her journey from a corporate marketing career to becoming a successful online Marketing & Business Growth Strategic Coach. She discusses the realities of online business, including the importance of understanding conversion rates, pricing strategies, and the ongoing nature of self-doubt. Teresa emphasizes the need for resilience and support in the entrepreneurial journey, while also redefining success beyond monetary gains. Her insights provide valuable guidance for aspiring entrepreneurs navigating the complexities of the online business landscape.

Teresa is an international best-selling author, award-winning speaker, TEDx speaker, podcaster of a number 1 rated podcast Your Dream Business and online business owner. She is a Marketing and Business Growth Strategic Coach who works with online business owners, course creators, membership owners, and coaches to grow their online business to 6 and 7 figures.

Takeaways

1. Teresa transitioned from corporate marketing to online business coaching after a life change.

2. Success in online business is often misrepresented; it's not as easy as it seems.

3. Conversion rates for email lists typically range from 1% to 3%.

4. Pricing strategies should align with the perceived value of the offering.

5. Self-doubt is a constant in entrepreneurship, regardless of success level.

6. Resilience and the ability to learn from failures are key to success.

7. Support from fellow entrepreneurs is crucial for navigating challenges.

8. Success should be defined individually, not just in monetary terms.

9. The online business landscape requires ongoing testing and adaptation.

10. It's important to balance ambition with personal life and well-being.

Connect with Teresa via The Dream Business Podcast or her website https://teresaheathwareing.com

Sign up for Erin's free Kickstart Your Visibility Challenge starting 19 May at http://www.lifefriendlybusiness.com/kickstart

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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏

In this episode, Erin Thomas Wong interviews Leila Green, the founder of The F**k Mum Guilt Movement, Triplet mama and trailblazer for empowering working mothers to ditch the guilt.

They discuss the pervasive issue of mum guilt, exploring its origins, impacts, and the societal pressures that contribute to it. Leila shares her personal journey as a mother of triplets, highlighting the challenges of balancing motherhood with personal and professional aspirations.

The conversation delves into the importance of community support, the need for acceptance over unrealistic expectations, and strategies to overcome guilt and comparison in motherhood. They emphasise the significance of self-advocacy and the necessity of open conversations about the realities of being a mother.

Trigger warning: We discuss premature birth, birth trauma and miscarriage.

Connect with Leila Green on Linkedin or Instagram @tripped_up_mama

Buy a t-shirt here and tag us in your post! @lifefriendlybiz

Takeaways

1. Mum guilt is often rooted in societal expectations and judgments.

2. Cultural shifts have changed the landscape of motherhood, increasing pressure on mothers.

3. Community support is crucial for new mothers to combat feelings of isolation.

4. Acceptance of one's current situation is more beneficial than striving for unrealistic expectations.

5. Comparison to others can lead to feelings of inadequacy and guilt.

6. Mothers need to prioritize their mental health and well-being.

7. The journey of motherhood is a personal evolution that requires self-compassion.

8. Trauma from childbirth can have lasting effects on mental health.

9. Open conversations about motherhood can help break the stigma surrounding mum guilt.

10. Women should support each other in their unique parenting journeys.

Further listening on this podcast:

Ep 74 - Supporting Parents in a Changing World

Ep 63 - The Unspoken Truth About Motherhood

⭐Join Erin's Kickstart Your Visibility Challenge from 19 May 2025 here https://www.lifefriendlybusiness.com/kickstart

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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏

In this episode, Erin Thomas Wong shares insights into her approach to running a life-friendly business, focusing on bootstrapping, managing costs, and leveraging technology. She discusses her personal experiences with reinvesting profits, the importance of outsourcing tasks, and the tools she uses to streamline her operations. Erin emphasises the significance of understanding business expenses and encourages listeners to be mindful of their financial decisions while also highlighting the value of continual learning and support in entrepreneurship.

(Find out more about Kajabi which I use for my business here. I go deeper on Kajabi in Ep 69)

Takeaways

1. Bootstrapping allows for a more sustainable business model.

2. Reinvesting profits is crucial for growth.

3. Outsourcing tasks can free up valuable time.

4. Understanding business costs is essential for pricing.

5. Technology can significantly enhance productivity.

6. Continual learning is vital for business success.

7. Support systems are important for managing workload.

8. Mindfulness in spending can lead to better financial health.

9. Women entrepreneurs often face unique financial challenges.

10. Leveraging tools can streamline business operations.

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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏

bootstrapping, business costs, life-friendly approach, technology, entrepreneurship, women in business, financial management, online business, virtual assistance, productivity

In this conversation, Erin Thomas Wong interviews Stephanie Rough, a professional organiser, declutterer and Founder of The Organised Zone, about the importance of organisation in both personal and professional life. Stephanie shares her journey into the world of professional organising, the benefits of decluttering for mental health, and how she helps clients create systems that work for them. They discuss the challenges of teaching organisation to children, the importance of visibility and confidence in business, and the need to celebrate small wins. Stephanie also offers practical tips for small business owners, emphasising the importance of confidence and taking action.

Connect with Steph at theorganisedzone.co.uk or on Insta @theorganisedzone.uk

Find out more about The Visibility Commitment with Erin at https://www.lifefriendlybusiness.com/visibility

Takeaways

1. Organization is a skill that can be learned.

2. Clutter can significantly impact mental health.

3. Seeking help for organization is a sign of strength, not weakness.

4. Teaching children organization is essential for their development.

5. Networking and visibility are crucial for business growth.

6. Celebrating small wins can boost motivation.

7. Having systems in place can reduce stress and chaos.

8. Confidence in oneself is key to overcoming imposter syndrome.

9. It's important to recognize and reflect on achievements.

10. Starting small is better than not starting at all.

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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏

keywords professional organizing, decluttering, mental health, organization skills, business growth, visibility, self-care, family organization, client education, small business tips

In this episode of The Life-Friendly Business podcast, Erin Thomas Wong discusses the importance of building emotional resilience for business owners.

She highlights the challenges faced in running a business and offers strategies to develop resilience, including acceptance of challenges, self-awareness, maintaining a sense of purpose, flexibility, and protecting one's energy. The conversation emphasizes the need for support systems and community to navigate the ups and downs of entrepreneurship.

Find out more about the support Erin offers at www.lifefriendlybusiness.com

Takeaways

1. Running a business is challenging and requires resilience.

2. 60% of small businesses fail within the first three years.

3. Focus on what you can control in your business.

4. Acceptance is key when things go wrong.

5. Self-awareness helps in recognizing strengths and weaknesses.

6. Having a sense of purpose can drive motivation.

7. Flexibility is essential in adapting to changes.

8. Protecting your energy is crucial for mental health.

9. Surround yourself with supportive people.

10. Building a community can enhance resilience.

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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏

emotional resilience, business challenges, self-awareness, growth mindset, mental health, stress management, business success, adaptability, support systems, community

In this episode Erin Thomas Wong speaks with Katherine Whitby, a Paediatric Nurse, Health Visitor and Maternal Wellbeing Practitioner, about the challenges new parents face in today's world.

They discuss the importance of providing emotional and practical support to parents, especially in light of the pandemic's impact on healthcare services. Katherine shares her journey in establishing Baby Steps, her approach to helping parents navigate misinformation on social media, and the significance of building trust and authority in her field.

The conversation also touches on maintaining a life-friendly approach to business, the 5% rule for effective management, and the need for clarity and adaptation in business strategies. Katherine shares valuable advice for fellow business owners from her 20 years experience, emphasizing the importance of staying true to one's purpose.

Connect with Katherine at www.baby-steps.co.uk

Learn about The Visibility Commitment https://www.lifefriendlybusiness.com/visibility

Takeaways

1. Katherine has been supporting parents for nearly 20 years.

2. The pandemic has significantly reduced professional support for new parents.

3. Parents are increasingly relying on social media for parenting advice.

4. Trust is essential for parents seeking support.

5. Misinformation on social media can lead to increased anxiety among parents.

6. Katherine offers both practical and emotional support to parents.

7. The 5% rule helps prioritize essential tasks in business.

8. Clarity in messaging is crucial for reaching parents in need.

9. Maintaining a life-friendly approach is important for business owners.

10. Staying true to one's purpose is key to success in business.

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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏

life-friendly business, parenting support, maternal wellbeing, social media impact, emotional support, first aid for parents, weaning advice, business strategy, trust in parenting, mental health for parents

How Self-Leadership & Smart Decisions Fuel Your Business Success

In this conversation, Erin Thomas Wong shares her journey as a business owner, discussing the challenges and realizations she has encountered over the past year.

She emphasizes the importance of self-leadership, understanding decision fatigue, and the necessity of stepping into the CEO role of one's business.

Erin reflects on her personal experiences with anxiety and the need for validation, while also providing insights on how to manage decision fatigue and make better choices in both personal and professional life.

Takeaways

1. Self-leadership is crucial for personal and professional growth.

2. Decision fatigue can hinder productivity and decision-making.

3. It's important to embrace the CEO role in your business.

4. Every decision we make impacts our overall well-being.

5. Validation from others can be necessary during challenging times.

6. Recognizing when you're overwhelmed is key to better decision-making.

7. Setting boundaries is essential for managing responsibilities.

8. Procrastination may be a sign of decision fatigue.

9. Utilizing tools like checklists can help alleviate decision fatigue.

Download your FREE Making Decisions With Clarity Checklist here

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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏