In this episode of Erin Thomas Wong interviews brand designer Ellie Bowie, who shares her unique approach to branding and her business journey. They discuss the importance of understanding brand values, the need for authenticity in messaging, and how creativity thrives on rest and reflection. Ellie emphasizes the significance of taking time to explore one's business identity and the role of intentional content creation in attracting the right clients. The conversation highlights the challenges of balancing creativity with business management and the necessity of self-leadership in the entrepreneurial journey.

Ellie Bowie is the creative curiosity behind Bowie Design – a brand identity studio rooted in her deep-thinking, define-before-design approach.

Takeaways

1. Branding is about how you make people feel.

2. Understanding your business's values is crucial for effective branding.

3. Small businesses often need to explore their brand identity deeply.

4. A strong brand helps businesses stand out in a crowded market.

5. Your unique life experiences shape your business identity.

6. It's important to take time to understand your audience's needs.

7. Creativity thrives on rest and reflection.

8. Authenticity in messaging attracts the right clients.

9. Intentional content creation is key to visibility.

10. Don't rush the branding process; it takes time.

Connect with Ellie via her website or on Linkedin.

Download Ellie's free Brand Review Guide here

Find out more about working with Erin through The Visibility Commitment here

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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏

In this insightful conversation, Teresa Heath-Wareing shares her journey from a corporate marketing career to becoming a successful online Marketing & Business Growth Strategic Coach. She discusses the realities of online business, including the importance of understanding conversion rates, pricing strategies, and the ongoing nature of self-doubt. Teresa emphasizes the need for resilience and support in the entrepreneurial journey, while also redefining success beyond monetary gains. Her insights provide valuable guidance for aspiring entrepreneurs navigating the complexities of the online business landscape.

Teresa is an international best-selling author, award-winning speaker, TEDx speaker, podcaster of a number 1 rated podcast Your Dream Business and online business owner. She is a Marketing and Business Growth Strategic Coach who works with online business owners, course creators, membership owners, and coaches to grow their online business to 6 and 7 figures.

Takeaways

1. Teresa transitioned from corporate marketing to online business coaching after a life change.

2. Success in online business is often misrepresented; it's not as easy as it seems.

3. Conversion rates for email lists typically range from 1% to 3%.

4. Pricing strategies should align with the perceived value of the offering.

5. Self-doubt is a constant in entrepreneurship, regardless of success level.

6. Resilience and the ability to learn from failures are key to success.

7. Support from fellow entrepreneurs is crucial for navigating challenges.

8. Success should be defined individually, not just in monetary terms.

9. The online business landscape requires ongoing testing and adaptation.

10. It's important to balance ambition with personal life and well-being.

Connect with Teresa via The Dream Business Podcast or her website https://teresaheathwareing.com

Sign up for Erin's free Kickstart Your Visibility Challenge starting 19 May at http://www.lifefriendlybusiness.com/kickstart

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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏

In this episode, Erin Thomas Wong interviews Leila Green, the founder of The F**k Mum Guilt Movement, Triplet mama and trailblazer for empowering working mothers to ditch the guilt.

They discuss the pervasive issue of mum guilt, exploring its origins, impacts, and the societal pressures that contribute to it. Leila shares her personal journey as a mother of triplets, highlighting the challenges of balancing motherhood with personal and professional aspirations.

The conversation delves into the importance of community support, the need for acceptance over unrealistic expectations, and strategies to overcome guilt and comparison in motherhood. They emphasise the significance of self-advocacy and the necessity of open conversations about the realities of being a mother.

Trigger warning: We discuss premature birth, birth trauma and miscarriage.

Connect with Leila Green on Linkedin or Instagram @tripped_up_mama

Buy a t-shirt here and tag us in your post! @lifefriendlybiz

Takeaways

1. Mum guilt is often rooted in societal expectations and judgments.

2. Cultural shifts have changed the landscape of motherhood, increasing pressure on mothers.

3. Community support is crucial for new mothers to combat feelings of isolation.

4. Acceptance of one's current situation is more beneficial than striving for unrealistic expectations.

5. Comparison to others can lead to feelings of inadequacy and guilt.

6. Mothers need to prioritize their mental health and well-being.

7. The journey of motherhood is a personal evolution that requires self-compassion.

8. Trauma from childbirth can have lasting effects on mental health.

9. Open conversations about motherhood can help break the stigma surrounding mum guilt.

10. Women should support each other in their unique parenting journeys.

Further listening on this podcast:

Ep 74 - Supporting Parents in a Changing World

Ep 63 - The Unspoken Truth About Motherhood

⭐Join Erin's Kickstart Your Visibility Challenge from 19 May 2025 here https://www.lifefriendlybusiness.com/kickstart

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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏