In this episode of The Legal Influence Podcast, Kate discusses selling digital products online and some of the legal considerations to keep in mind. She also shares her thoughts on master resell rights ("MRR") courses.

If you're an influencer or content creator looking to add an additional stream of income to your business, selling digital products can be a great options. From eBooks, to templates, to courses, to workshops, there are countless ways to create a digital product that highlights your expertise and benefits your audience. Learn how to protect yourself and your intellectual property when selling digital products online.

This episode also discusses fair advertising guidelines from the Federal Trade Commission ("FTC") in relation to MRR courses. MRR courses often teach about digital marketing while allowing the purchaser to resell the course. While the resell model isn't inherently problematic as long as the terms are clear, the way that MRR courses are often marketed is. This episode does not critique specific courses, rather it discusses the predatory and illegal tactics often used to sell them.

MENTIONED IN THE EPISODE:

• Protect your digital product and business with our Digital Product Terms of Use Template.
• FTC Guide on How to Spot a Pyramid Scheme

HIGHLIGHTS INCLUDE:

• The benefits of selling digital products. (01:39)
• How to decide what digital product to create. (02:24)
• Choosing a platform to sell your digital product. (04:08)
• How to protect yourself legally with your Terms of Use. (06:53)
• How to spot a pyramid scheme, from the FTC. (14:48)
• Advertising guidelines from the FTC. (21:08)

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The Legal Influence Contract Shop

Legal Disclaimer: The information shared on The Legal Influence Podcast is for informational and educational purposes only. It is not to be construed as legal advice. Listening to The Legal Influence Podcast does not ever create an attorney-client relationship between you and Katherine Jaquith (aka Kate Cooper). Please speak with a licensed attorney for personal legal advice.

In today's episode of The Legal Influence Podcast, Kate talks about how to run a giveaway on Instagram, legally. Giveaways can be a win-win-win collaboration for influencers, brands, and their audiences, but it's important that you're complying with state and federal laws, as well as Instagram's Terms of Service.

FREE DOWNLOAD: The Creator Business Basics Checklist
Learn 28 business, finance, social media, and website best practices to run your creator business effectively and legally.

HIGHLIGHTS FROM THE EPISODE INCLUDE:

• How you and your audience benefits from running a giveaway. (01:00)
• Why it's important to make sure you're taking on aligned partnerships, especially when hosting a giveaway. (02:37)
• How to make sure that your giveaway is actually considered a giveaway or sweepstakes, and NOT a lottery. (05:57)
• The information you need to include with your giveaway post. (08:03)
• What Instagram requires to run a giveaway on their platform. (12:37)

Instagram | TikTok | Blog

The Legal Influence Contract Shop

Legal Disclaimer: The information shared on The Legal Influence Podcast is for informational and educational purposes only. It is not to be construed as legal advice. Listening to The Legal Influence Podcast does not ever create an attorney-client relationship between you and Katherine Jaquith (aka Kate Cooper). Please speak with a licensed attorney for personal legal advice.

In this episode of The Legal Influence Podcast, Kate discusses creating a long-term vision for your business beyond brand deals. While brand deals can be an incredibly lucrative stream of income for influencers and content creators, they can be unreliable and inconsistent. Casting a bigger vision for your business and developing a plan to get there is how creators can lay the foundation for sustainable success.

HIGHLIGHTS FROM THE EPISODE INCLUDE:

• Why you shouldn't rely solely on brand deals as a source of income. (01:59)
• Why it's important to stay nimble and flexible in business. (04:07)
• BTS of the new Reels bonus program. (06:20)
• The difference between an affiliate program and affiliate partnership. (09:37)
• Why you should consider selling your own products or services. (13:35)

OTHER RESOURCES YOU MIGHT ENJOY:

• SHOP: Digital Product Terms of Use Template
• DOWNLOAD: The Creator Business Basics Checklist
• READ: 8 Income Streams For Influencers & Content Creators

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The Legal Influence Contract Shop

Legal Disclaimer: The information shared on The Legal Influence Podcast is for informational and educational purposes only. It is not to be construed as legal advice. Listening to The Legal Influence Podcast does not ever create an attorney-client relationship between you and Katherine Jaquith (aka Kate Cooper). Please speak with a licensed attorney for personal legal advice.

Doors to The Brand Deal Contract Academy close on Monday, May 20th. Learn more information and enroll HERE.

In this episode of The Legal Influence Podcast, Kate talks all about late fees in brand deal contracts. Learn why it's a good idea to include a late fee and how to enforce one if a brand doesn't pay you on time.

It's unfortunately not uncommon for brands to pay influencers and content creators on time. While creators have no control over what a brand does or doesn't do, including a late fee provision in a brand deal contract can help provide protection if a brand pays late.

HIGHLIGHTS OF THE EPISODE INCLUDE:

• Why content creators and service providers should include late fees in their contracts. (01:38)
• The two tools creators have to protect themselves against late payments. (03:04)
• What to include in your invoice. (07:00)
• How to enforce a late payment provision. (09:06)

BLOG: How to Prevent Late Payments

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The Legal Influence Contract Shop

Legal Disclaimer: The information shared on The Legal Influence Podcast is for informational and educational purposes only. It is not to be construed as legal advice. Listening to The Legal Influence Podcast does not ever create an attorney-client relationship between you and Katherine Jaquith (aka Kate Cooper). Please speak with a licensed attorney for personal legal advice.

The doors to The Brand Deal Contract Academy are now open!

In this episode of The Legal Influence Podcast, Kate busts some common contract myths when it comes to working with brands. Learn why you need to get contracts in writing, what to assume when you get a contract from a brand, and why you shouldn't be afraid to negotiate the terms of your brand deal contracts.

HIGHLIGHTS FROM THE EPISODE INCLUDE:

• Why you shouldn't rely on DM's or emails instead of getting a written contract. (01:25)
• Why the contract you get from a brand may not adequately protect you. (03:35)
• Why you should be revising the terms of your contracts. (06:07)
• What's inside of The Brand Deal Contract Academy. (07:11)

Instagram | TikTok | Blog

The Legal Influence Contract Shop

Legal Disclaimer: The information shared on The Legal Influence Podcast is for informational and educational purposes only. It is not to be construed as legal advice. Listening to The Legal Influence Podcast does not ever create an attorney-client relationship between you and Katherine Jaquith (aka Kate Cooper). Please speak with a licensed attorney for personal legal advice.

In this episode of The Legal Influence Podcast, Kate goes through the 5 things every influencer and content creator should do before signing a brand deal contract. While it can be tempting to rush through negotiations to seal the deal, it's important to take the time to make sure that a brand deal is a good fit and that the terms are mutually beneficial.

MENTIONED IN THE EPISODE:

• READ: Brand Deal Red Flags
• READ: How the New FTC Non-Compete Rule May Affect Influencers
• SIGN-UP: The Legal Influence Newsletter

HIGHLIGHTS FROM THE EPISODE INCLUDE:

• How to determine whether a potential partnership opportunity it a good fit. (02:15)
• Why it's important to know a brand's goals for a campaign. (05:16)
• What creators need to know about the new FTC non-compete rule. (07:16)
• The importance of reading and revising your brand deal contracts. (10:57)

Instagram | TikTok | Blog

The Legal Influence Contract Shop

Legal Disclaimer: The information shared on The Legal Influence Podcast is for informational and educational purposes only. It is not to be construed as legal advice. Listening to The Legal Influence Podcast does not ever create an attorney-client relationship between you and Katherine Jaquith (aka Kate Cooper). Please speak with a licensed attorney for personal legal advice.

On this episode of The Legal Influence Podcast, Kate dives into FTC disclosure obligations for influencers. Learn where, when, and how to make a proper disclosure when endorsing the brands that you work with.

Disclosing your relationships with brands is important for maintaining trust and credibility with your audience, so make sure you're providing proper disclosures when working with brands.

RESOURCES:

• FTC: Disclosures 101 For Social Media Influencers
• FTC: What People Are Asking
• FREE GUIDE: The Creator Business Basics Checklist

HIGHLIGHTS FROM THE EPISODE INCLUDE:

• Why it's so important for influencers to provide disclosures. (01:05)
• When influencers need to a make a disclosure. (06:12)
• Why words like "gifted" or "hosted" aren't sufficiently clear. (08:47)
• What the FTC considers when determining whether an endorsement was clear. (10:18)

Instagram | TikTok | Blog

The Legal Influence Contract Shop

Legal Disclaimer: The information shared on The Legal Influence Podcast is for informational and educational purposes only. It is not to be construed as legal advice. Listening to The Legal Influence Podcast does not ever create an attorney-client relationship between you and Katherine Jaquith (aka Kate Cooper). Please speak with a licensed attorney for personal legal advice.

In this week's episode of The Legal Influence Podcast, Kate talks about what influencers and content creators need to consider when it comes to setting rates for a brand deal. It can often be challenging to set rates as a creator because there are so many different variables to consider.

Learnt the top variables that you need to take into account when calculating your rate, along with strategies to help you calculate a fair rate as an influencer or content creator.

YOU MAY ALSO ENJOY:

• SHOP Contract Templates: The Legal Influence Contract Shop
• DOWNLOAD: The Creator Business Basics Checklist
• LEARN: Tips to Prevent Late Payments

HIGHLIGHTS FROM THE EPISODE INCLUDE:

• Why influencers should be charging more than 1% of their following for a post. (02:47)
• How niching down can help you earn more. (04:37)
• Unique campaign considerations to keep in mind when determining your base rate. (07:00)
• How to price paid usage rights. (10:18)

Instagram | TikTok | Blog

The Legal Influence Contract Shop

Legal Disclaimer: The information shared on The Legal Influence Podcast is for informational and educational purposes only. It is not to be construed as legal advice. Listening to The Legal Influence Podcast does not ever create an attorney-client relationship between you and Katherine Jaquith (aka Kate Cooper). Please speak with a licensed attorney for personal legal advice.