Drawing inspiration from the timeless game of Rock-Paper-Scissors, today's guest is Lalit Kalani, the Founder of Rock Paper Rum, an innovative Indian Rum brand prominently featured on Season 3 of Shark Tank India.

In this episode, Lalit delves into the journey of launching his venture, shedding light on navigating the competitive Mumbai market, mastering branding, product development, and effective marketing strategies.

He talks about India's complicated relationship with alcohol. He offers invaluable advice on pitching, discusses the transformative impact of Shark Tank, and reveals insights into the decision-making process behind delaying the launch.

And finally, Lalit shares enticing cocktail recipes for our enjoyment. Join us for an insightful discussion that not only explores entrepreneurship but also reflects on the significance of reestablishing family legacy as a third-generation entrepreneur, along with its accompanying pros and cons.

In this episode we talk about:

• Thoughts on going global
• Why rum?
• What can go wrong?
• What should first time founders be focussing on?
• Mentorship
• Influencer marketing.
• Dealing with regulations
• Being a 2nd time founder.
• Spending time in America.

Links

https://www.rockpaperrum.com/

Hosted And Produced by Neil Patel

https://www.linkedin.com/today/author/neilpatel2

Listen and Subscribe to More Episodes

https://www.indianstartupshow.com/

Music by Punch Deck.

https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

Driven by love for Table Tennis. Megha Gambhir, is the amazing co-founder and CEO of Stupa Sports Analytics. Her company is revolutionising the world of sports by providing athletes with cutting-edge analytics and insights to improve their performance.

She talks about how she got started with a MVP - an Excel spreadsheet, to now working the ITTF and multiple international federations on her client list and a number of global clients. She talks about leaving a well-paying job to figure it all out.

Talks about working with her husband (pros & cons) She talks about pivoting. Building a B2B AI-based SaaS platform, enabling end-to-end tournament management with live streaming and building an AI-based video analysis solution. She talks about funding. The two main questions VC’s asked about. Advice for building an MVP . What should a first time entrepreneur be focusing on? Manifesting things, and table tennis tips. So please enjoy the show.

In this episode we talk about:

• Being in a data driven world
• Matches analysed.
• What excites her most about building this startup
• Digitising sports events.
• Being motivated my money.
• Bring an IT professional turned entrepreneur,
• Video analysis.
• Implementation
• Real time analytics and performances (KPIs)

And much more

Links

https://stupaanalytics.com/#/home

Hosted And Produced by Neil Patel

https://www.linkedin.com/today/author/neilpatel2

Listen and Subscribe to More Episodes

https://www.indianstartupshow.com/

Music by Punch Deck.

https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

Making India sleep better: More than 55% of Indian adults face trouble falling asleep at least three nights a week. Today, I speak with Surbhi Jain, the founder of Neend, a free app offering stories, soothing sleep sounds, meditation, and more to help users unwind and nod off.

Launched in 2021, Surbhi shares how she started this journey after contracting Covid and struggling with sleep issues. She released the MVP on YouTube, experiencing significant organic growth. Surbhi discusses building a consumer app in the wellness space, addressing topics like traction, funding, her background, dealing with competition, and a referral scheme that didn't work out.

She also shares insights into investing in startups, revealing what she looks for and her thoughts on the wellness space. Finally, Surbhi talks about handling criticism of her WhatsApp display picture by an unnamed investor and much more!

In this conversation we also talk about:

• How it works
• Her reluctance to seek feedback from friends and family
• Contacting customers first thing in the morning
• Business model.
• General sleep tips
• Thoughts on blue light glasses , do you they work.
• Dealing with biases.
• Scaling the business.

Links

https://neend.app/

Hosted And Produced by Neil Patel

https://www.linkedin.com/today/author/neilpatel2

Listen and Subscribe to More Episodes

https://www.indianstartupshow.com/

Music by Punch Deck.

https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV