• How to Create and Embrace Your Leadership Promise with Jason Hewlett
    Sep 3 2025
    Creating and embracing your leadership promise can change your life and your business as an entrepreneur. You just need a strategy for creating it and then maintaining it over time. I discuss how to do that in this episode with my guest, Jason Hewlett. Jason has delivered thousands of presentations around the world; performed in every major casino in Las Vegas; inspired the Troops in wartime Afghanistan; and authored “The Promise to The One”. He utilizes entertainment, musical impressions and comedy to teach leaders how to capture their unique Leadership Promise and Signature Moves. In the Beginning There was Leadership Teaching about creating and embracing your leadership promise has taken Jason years to create the language around what your leadership promise is. He’s been teaching it subliminally, he believes, for decades. He now believes your leadership promise is to identify, clarify, and magnify the signature moves of the people you lead. Jason wrote a book called “Signature Moves” years ago. He’s also written a book called “The Promise to the One”, which is a promise to yourself. That all comes together with that language to help people say, “Can I help identify the talents and the gifts of the people I lead? Can I help them clarify that that's something they need to do every day in their work? And can I help them magnify it and all that we do together?” As entrepreneurs, especially for solo entrepreneurs like Jason for the past 25 years, hiring independent contractors, bringing people in and getting rid of them as people come and go brings with it a lot of responsibility. It's interesting to see how often entrepreneurs get stuck in the minutia of doing their everyday work. You could probably spend 12 hours working on a broken printer, and not doing your signature moves, your greatness. That’s not time well spent. Instead, you could just hire somebody who could do it in about 10 minutes and fix it for you. Yes, you spend a little extra money, but you get into the things that you do best that way. Jason truly believes your leadership promise is not only for yourself to identify, clarify, magnify your signature moves, but also to help others to identify and clarify and magnify theirs. He calls that the ICM process (Identify, Clarify, Magnify). The Leadership Promise Showing Up in Jason’s Life Jason recalls it probably appeared back in high school; he was the student body President of his high school. He says perhaps it came from seeing people on their student body council that didn’t follow through with the things they promised they would do. And then it all fell on him as the President. Jason realized he was the last one in line because leaders eat last, as Simon Sinek says. He remembers that he would always have to be the one that picked up the slack. And so, the leadership promise came down to that. It came from examining: Who is keeping their commitments and who's not? He told me “What's fun to think about is that it goes all the way back to the school days all the way into adulthood and now into the leadership of not only leading my own company, but I lead several organizations and yeah, when it comes down to that it's about who makes a promise and keeps it.” The Start of the Leadership Promise Journey for Entrepreneurs Jason believes it comes down to your own personal accountability for the things you'll do for yourself. That’s why he wrote the book, “The Promise to the One”, which is a promise to yourself. You could keep a promise to your audience, to your customers, to your employees, to the independent contractors. But if you are waking up and not keeping those promises that you made to yourself, then it's going to trickle down eventually, and you're going to drop the ball. Whether it's creating a morning routine, the Hal Elrod “Morning Miracle” stuff, or if we're talking about even the Gay Hendricks and “The Big Leap”, how do we get to that place of doing our greatness in ou...
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    23 mins
  • How to Discover Your Emotional Source Code and Get Out of Your Own Way with Dov Baron
    Aug 27 2025
    We all have an “Emotional Source Code” that is set when we were children. It’s what drives us and is why we do everything we do. What if that code isn’t working to your advantage? You can change it! In this episode I discuss how to do that with my guest, Dov Baron. For over 30 years, Dov Baron has been empowering inquisitive leaders and influential figures worldwide to explore their own “Emotional Source Code” and their organizations “Emotional Source Code” to discover how to generate Fierce Loyalty. He is the creator and host of The Dov Baron Show podcasts (previously known as Leadership and Loyalty), named the #1 podcast for Fortune 500 Executives by Apple podcasts. The Dov Baron Show has featured hundreds of hours of interviews with top leaders, entrepreneurs, theologians, military intelligence officers, and artists. What is Your “Emotional Source Code”? Your Emotional Source Code is a thesis that has come out of a blend of quantum physics, neuroscience and psychology, organizational psychology and subjective personal psychology. It's profoundly insightful into what it is that drives us. Very often you'll meet somebody, and they'll say, “I really have this bad behavior, and I want to change it.” You might say, “I can help you with that.” Great. And then you help them, they change their behavior, and it doesn't stick. They wonder “Why didn't it stick?” Maybe the problem is that they have a belief system or a value system that's holding that behavior in place. That’s when they realize they have to do some real work on their behaviors and to my beliefs. Then they do some belief restructuring. They get happy because the belief's better now, and as a result, the behavior's gone away. And then a year later, they’re back in the same boat. Why? Why does it not change? Because you have an emotional source code. That’s what Dov calls your Emotional DNA. Your DNA is not dominant. It's just the most... obvious place to start. What Dov means by that is you may have a predetermination for certain situations from something in your DNA. It doesn't mean they’re going to happen. It just means it’s there in your Emotional DNA. It's waiting to kick in. That's the same with your emotional DNA being in your Emotional Source Code. Going Back to the Beginning Your Emotional Source Code starts at the base level at the foundation of it, which is the origin of your Emotional Source Code itself. That’s the environment and the circumstance you grew up in. Now, you might be thinking “Oh, my God, we're going to spend 20 years on a couch talking to a therapist.” No, it doesn’t have to be like that. Consider your parents, especially if you have siblings. Not only have your parents changed and matured over the years, but as parents, they as parents respond differently to their firstborn than they do to their thirdborn. On top of that, there's also an economic situation. There's a pretty good chance your parents were in better financial shape by the time they had their third kid than they were when they had their first child. They'd matured in age, hopefully emotionally. Their relationship had also matured, again, hopefully to make it better. And there was an economic change also. That means you and your siblings didn't have the same parents. In fact, none of you did. You all had different parents. And so, as a result, you built your Emotional Source Code based on the environment you were in at a moment in time. Dov was born into abject poverty with violence, crime, abuse, addiction all around him. That told him how to survive. He remembers thinking, “If I'm going to make it through this, I've got to work out certain things about how to be.” He would look at the world and think that's dangerous, that's safe. We all do it. It's not because of his background. You did it even if you had a wonderful childhood. You still did it because your primary objective is to survive. Finding Meaning in Your Life
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    34 mins
  • How to do Simple Things Savagely Well with “Doc” Thom Mayer
    Jul 23 2025
    Many self-help books and programs are overly complicated with dozens of steps or components. My guest, “Doc” Thom Mayer believes we can (and should) do simple things savagely well. We discuss how to do that in this episode. Doc is the Medical Director for the NFL Players Association, as well as a prominent figure in the fields of emergency medicine, sports medicine and leading in times of crisis. He has built a distinguished career focused on athlete and patient health, safety, emergency response, as well as the skills required to lead from the front lines, making significant contributions to clinical practice, medical education, and thought leadership. Doc has always thought that we've made life more complicated than it really needs to be. It shouldn't be as complicated as we've made it. And he believes all of us who are in the business of trying to help others, that's his business, that's your business, should simplify, simplify. Einstein said, “Simplify, simplify, but not too much.” Doc’s great friend, Mark Verstegen is the founder of Team Exos. Team Exos is the best athletes' performance company in the world. Had they been a country in the Paris Olympics, they would have finished sixth in the medal count. That's how elite the athletes are and how diverse the sports world is that he's involved with. And Mark is the one who said, “Do simple things done savagely well.” So, combining Einstein and Mark Verstegen, Doc has tried to do simple things done savagely well. What Does “Too Simple” Mean? An simple example of “too simple” is looking at the equation E equals MC squared. Energy equals mass times the square of the speed of light. When Doc learned that he thought, well, that's awfully simple. I Why didn't somebody come up with that before? The reason is that wasn't the equation. It turns out the real equation is not that simple. The real equation is E equals MC squared divided by one, divided by the square root of one minus V (velocity) divided by C squared. Well, that's a little more complicated. So, some genius in marketing somewhere decided let's just do E equals MC squared. So yes, simplify, but not too much. To simplify too much is when people fail to make the connections that are simple but have failed to be made because there's all kinds of corollaries of logical consequences that come out of that. How Do You Start to Simplify Something That's Complex? Doc says to start by taking something that is considered to be the status quo, thinking about it, reflecting on it, and starting to think, well, how do I put it to work? For example, Doc’s most recent book is titled “Leadership is Worthless, but Leading is Priceless, what I learned from 9-11, the NFL, and Ukraine”. Doc was in all those places. So, the simple idea is, leadership is worthless. How can that be? There's 50,000 books on Amazon alone that have leadership in the title. The problem is that most leadership titles and advice include the 25 this, the 7 of this, the 14 things, and people can't remember them. So, it's not simplified enough. So, to Doc, that contrarian idea is very simple. Leadership is worthless because it's what you say. And anybody can say anything. They often do say a lot, tediously and at length, and usually about themselves. So leading is priceless because it's what we do all day, every day. So, the simple thought is that leadership is worthless because it’s a noun, leading is priceless because it's a verb, what we do. So Doc always tells his audiences, or anybody who will sit and listen, you must change the noun to a verb. Once you change the noun to the verb, life becomes so much more simple. And therefore, new ideas are born, including the answers that are not above us in life, in an organization, in our family. They're within and among us. The question that we should be asking ourselves is not am I, will I become a leader? You already are. You’ve got to say “Today I'm a leader.
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    25 mins
  • The Power of Meaningful Sales Questions and How to Harness It with Leslie Venetz
    Jul 15 2025
    If you want more quality sales conversations, you must ask more meaningful questions. I discuss how to do that in this episode with my guest, Leslie Venetz. Leslie is a top 1% B2B sales expert, sought-after speaker, and founder of The Sales-Led GTM Agency. Leslie has been recognized as a global sales thought leader and her insights have been viewed over 100 million times. Awarded LinkedIn Editorial Top Voice, 5x top 50 Sales Thought Leader, and 2024 Sales Innovator of the Year, Leslie’s also been featured in the Wall Street Journal and Success Magazine. Leslie is the co-author of Heels to Deals and author of the upcoming Profit-Generating Pipeline: A Proven Formula to Earn Trust & Drive Revenue. A Story and a Roadmap for a Successful Sales Journey Leslie didn’t realize that her ability to ask questions was so central to her sales success because it wasn't the thing she was told is most essential to success in the sales world. The things that you're told are essential to sales success are things like “never take no for an answer” and to “grind and crush objections” and other cliche sales advice. A couple of years into her sales career Leslie reflected on why she was having so much success, examining things like her sales style and overall sales philosophy. She realized that her approach to selling was drastically different than most of her peers. The types of questions Leslie was asking weren't just traditional qualifying questions or the superficial “What's keeping you up at night?” style questions. She was going much deeper. She realized those deeper, more meaningful questions are her sales superpower. It's something she’s embraced as a skill and has gotten even better at creating meaningful conversations with her prospects as a result. How to Go Deeper with Questions In middle school, high school, and college Leslie was a bit of a self-proclaimed nerd, a geek, and she means that in the most positive light ever. She was a varsity policy debater. Her weekends were spent on stage winning awards for policy debate. Later, she participated in her school’s Model UN (MUN). She was even the president of her college MUN group for a handful of years. So, Leslie spent a tremendous amount of time practicing rhetoric. She didn’t know at the time that she was developing a sales skill, but she was, in fact, accidentally practicing the exact foundation that eventually made her wildly successful in sales. That means when she was participating in a policy debate or a model United Nations round of debate, she couldn’t just ask “What's keeping you up at night?” and then move on to something else. That would never work if she wanted to have a focused conversation and effective debate. In that context, she had to pull the evidence together or create the reports to support her arguments. When it comes to sales conversations, it's nice to know that somebody, for instance, is worried about budgets. If you can create the dynamic where you have the privilege of asking, say, two or three more questions, what you might uncover is that it's not that they're just worried about budgets. They're worried that if they don't hit their budget numbers, that might require them to lay off some of their staff. And so, what's really causing the pain and what they really want to solve for isn't a little bit of ROI (which is what most salespeople commonly pitch). It is to avoid laying off one of their staff members, all of whom they worked with for years and have strong relationships with. Laying them off could damage those relationships. Leslie found that the ability to ask meaningful follow-up questions that allow you to go deep and uncover not just a superficial sort of pain that they're giving you gets to the real issue. Fast. You get to that thing that is going to cause them to want to put the time and effort and budget into solving their problem now instead of later. Those deeper questions make all the difference.
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    25 mins
  • The Case for Focusing on Face-to-Face Networking with Brian Wallace
    Jul 8 2025
    The digital networking scene is booming. So is a growing lack of respect for common people skills and decency. I discuss the case for bringing them back through face-to-face networking with my guest, Brian Wallace. Brian is Founder of NowSourcing, an industry leading content marketing agency that makes the world's ideas simple, visual, and influential. Brian has been named a Google Small Business Advisor for 2016-present, joined the SXSW Advisory Board in 2019-present and became an SMB Advisor for Lexmark in 2023. He is the Co-Founder for The Innovate Summit which launched in May 2024. We’ve gotten used to interacting in a digital landscape, including video conferencing most of the time. As we get further towards the edge of a proverbial cliff, assuming AI is going to make everything better and we have the totality of everything on the phones in our pockets, what do we do to avoid falling? We can perfect our sales pitches on LinkedIn and elevator pitches on Zoom, and it’s still not nearly as impactful as face-to-face networking. Getting Back to Being Human in Business Networking Situations What people need to understand is, we need to stop running away from humanity and trying to do everything at scale in a virtual world. We need to get more personal again instead of just building new connections on LinkedIn like a video game. Think about it… when is the last time you checked in on somebody you’ve known for a couple of years but haven’t spoken to recently and set up an in-person meeting? Brian says he can guarantee that everybody right now has a ton of missed messages they’re sifting through because they were focused on playing the LinkedIn game for so long. In person interactions have taken a big hit. We’ve forgotten how to make eye contact, we’ve forgotten how to shake hands, we’ve forgotten how to be human. The world needs to get better at being human again. When it comes to networking in general, more so for in person networking, we need to stop selling everybody, stop coming up with canned sales pitches, and start connecting meaningfully again. At the end of the day meaningful relationships are paramount to your success (or failure) in the business world. Brian believes the main thing to remember about face-to-face networking is to figure out how to be the most interesting person in the room or at least the most interesting version of yourself. That doesn’t mean you have to brag, grandstand, or be over-the-top energetically if you’re normally introverted. It just means that instead of asking meaningless questions about the weather, come up with better stuff and ask more meaningful questions that yield more meaningful answers and interactions. We don’t need dumb party tricks instead of connecting as humans, and that is what is wrong with the networking world. What NOT to do in Face-to-Face Networking Situations Let’s start by unpacking the word “networking”. Brian believes there’s a lot of misuse of the word, and that means developing the understanding of and behind that word. Because a lot of people depending on your personality type, how you show up in business, if you’re introverted or extroverted, in sales or a different career, “networking” means different things to different people. So, let’s just examine the networking event game. When you’re at any kind of conference, meetup, or event where part of the agenda is networking there are many misconceptions. So, what do we automatically think? We better come armed to the teeth with a fancy suit and a bunch of business cards. We’re just doing the business version of speed dating. We run around in this horrible, cutthroat way, and we’re just focused on sales and transactions instead of trying to make a good impression. But the truth is that people buy, people interact, people engage with the people that they know, like, and trust. It’s not rocket science. But it can seem that way if you have the wrong approach.
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    26 mins
  • How to Embrace Servant Leadership with Andrew Kolikoff
    Jul 1 2025
    Embracing Servant Leadership can bolster your business and change your personal life. I discuss how to do that in this episode with my guest, Andrew Kolikoff. Andrew helps leaders create better journeys and greater profitability through the elevation of their people, teams, culture and customer experiences. He is considered to be one of the leading thought leaders in the world on the topic of Servant Leadership. Andrew grew up in a remarkable home where his parents were madly in love and openly affectionate and his grandparents were the same way. His parents lived their lives completely in service; it was just who they were at heart. His home was like Grand Central Station every day, it was the place of joy, love, laughter and safety for the world. That dramatically affected Andrew’s early outlook on life. As a child and teenager, Andrew thought all of that was normal. It wasn’t until he was ejected from the bubble and went to college that he learned two things very quickly. One, the world was not what he thought it was. And two, his parents were heroes, he just didn’t know it at the time. So, this got him very early on in his life to really think about who he wanted to be in this world, both daily and for the remainder of this life. The Importance of Your "One Thing" Andrew believes the hardest thing to do in life is to know what your “One Thing” is. Andrew decided that his “One Thing” is that he had to pay it forward, he wanted to live his life in service too. But he was single, young, and he didn’t have a house or have a way to replicate what his parents and grandparents did. He had to come up with a way that he was going to keep himself accountable to that way of living his life. So, Andrew developed this metric that he was going to live by every day. He decided he was going to do two things every single day of his life, which he’s done now for over thirty years. One, to have a coffee, breakfast, lunch, or now Zoom with somebody that he has not met. And two, he would find out what their personal and professional challenges were and help them. He changed the traditional radio station of WIIFM (What’s In It For Me) to WIFFT (What’s In It For Them). Andrew would show up to serve, not to get anything. He still averages making five introductions a day to help people with their challenges. It All Comes Back to You What Andrew has experienced is so much has come back to him as a result of giving without expectations. He becamse a 40 under 40 of the top 40 business leaders in New York City amongst other accolades. It wasn’t because of his status as the Chief Science Officer of an international company and a University Adjunct Professor. It was not because of what he did, it was a result of who he was. That laid the groundwork for the reinvention of himself post-corporate-career. So far in the second act of his life he has spent his time building great cultures inside of organizations and his own organization, "The Secret Sauce Society". Not only are those organizations more profitable and their people more productive; Andrew always facilitates more purpose and meaning for everyone involved. If anyone wants to strive for alignment with their “One Thing” in life, it may not be easy at first, but it’s worth it in the long run. Andrew told me it’s always provided him with more joy and purpose in his life. Bridging the Gap Between Giving and Getting When it comes to Andrew's giving without expectations advice people often tell him “I did what you say to do and it just doesn’t work.” He responds with this very simple question: “Do you do it every day and are you committed to it every day?” The answer is almost always “No.” Everybody wants breakthroughs in their life. Andrew reminds them how breakthroughs happen. Andrew uses the example of learning how to ride a bicycle. At first you had training wheels, you kept falling off and getting on, and then somebody helped you. Eventually,
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    28 mins
  • How to Create a Mission Based Marketing Strategy with Ryan Chute
    Jun 17 2025
    Marketing is much more powerful when it’s driven by a purpose and a mission. I discuss how to do that with my guest, Ryan Chute. Ryan leads an award-winning creative agency within the legendary Wizard of Ads® group. As an Emmy-award winning Producer and an Executive Producer, Ryan has a deep-rooted passion for powerful storytelling and pivotal moments in entertainment. He builds creative, data-driven strategies that tap into the psychology of persuasion and the science of decision-making. What Does "Mission" Mean to You? What is a “mission”? Mission starts as something internal to the company, and then becomes external to the public. When we think about that in the military sense, where “mission” derives from, that means the “commander’s intent”. Commander’s intent got popularized in the Napoleonic era where the Germans were fighting the Napoleon armies and they were losing miserably. The Germans realized one profoundly important thing: That they were going to have to sacrifice their autocratic way and come up with new flexibility of the army to take the hill however they might. Not every decision would come straight from the leader. When they did that the tides of the campaign changed. Ryan believes that everyone is a leader. They just need help bringing out the leader inside of them regardless of rank, authority or title. That ideology was the beginning of mission-based marketing and mission-based businesses. The idea here is that you, as the commander, you have this notion of how you want to start and run a business. Ways that you feel are righting rights that are wrong and fixing things in the way that they were injust in the past. You need something bigger than you and that is greater than the sum of just you. The Three Buckets of Your Mission So you come up with the commander’s intent. The commander’s intent lives in three buckets: Helping people win. Being grateful. Being trustworthy. Helping people win comes from being grateful and being trustworthy. This notion of gratitude is a definition of terms; what does gratitude mean to you? Is it through the way that you pay your employees, is it the way that you present policy and return policies for your clients? How do you deliver your deliverables? All of this lives in the humility and abundance of gratitude. Then there’s trustworthiness. What does being trustworthy mean? What does the action of trust and being a trustworthy person actually mean to you? That’s going to show up in what you decide to do when it’s convenient for you and when it’s inconvenient for you. This is the foundation of values and beliefs. Beliefs are like the constellations in the sky, they move around, they’re pretty, and they’re informative. But they’re convenient and they move. In any situation where it’s inconvenient for you, you’re willing to change, to take action for the greater good, and follow your mission. How to Connect to Your Mission When we all agree that the mission is to help people win in a trustworthy and grateful manner, the next step from that mission is to decide the rules of engagement. What is the objective that trying to achieve, what hill are you trying to conquer? In the HR department you’re trying to get the right employees, in sales you’re trying to close every sale that you ethically can, and so on. Ultimately all of those things are missions within your business, within your campaigns. Why does this all matter to the mission driven business? Until you understand what mission is, you can’t have a mission driven business. If we can all agree for a moment that helping people win in a trustworthy and grateful manner is the mission, what does that mean to you in your business? What does helping people win mean? In trustworthiness it’s the beliefs and values, the values are the things that you take consequence for. You accept the consequence, you suffer, you struggle and that’s when your true value shows up.
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    24 mins
  • How to Become a Great Podcast Host with Mark Iorio
    Jun 11 2025
    Becoming a great podcast host is a blend of art and science. I discuss how to become a great one with my guest, Mark Iorio. Mark is the host of Language of Leadership, a seasoned business culture expert, and a passionate advocate for helping organizations align purpose, people, and performance to build thriving, values-driven cultures. Eight years ago Mark was in the studio shooting an episode of his TV show, “CEO Chat”, and his business partner was one of the co-hosts. As Mark was walking off the set a woman asked him to guest on her podcast and Mark agreed. When Mark arrived to record the show, the CEO of the studio, Keith, came into the lobby asked him who he was there to see. When Mark mentioned the woman that invited him Keith told him she was gone but he would interview Mark. As the interview progressed, they were discussing marketing. Keith told Mark that he believed Mark would make a good podcast host. Mark blew it off as just another compliment to be nice, but Keith persisted. Mark agreed to be a host and decided to brainstorm topics and names for the potential show. He eventually came up with “Rainmakers’ Roundup” and ran the show for seven and a half years. What it Takes to Get Started in Podcasting Just do it, just step into it. First, you must be genuinely curious. You must focus on the person that you’re interviewing. Mark had 75 episodes of Rainmakers’ Roundup in the studio and he noticed there were dozens of hosts from other podcasts that read from a script. There was no flow to it, there was no real cadence. Just a list of questions. Mark was more improvised. He told me that if you can be curious about your guests’ lives, and be curious about the subject matter, your show will flow very nicely like a conversation over a cup of coffee. Creating a Successful Structure for a Podcast Conversation In your head, create and go through a process. Maybe its discussing how your guest got started in their business or career. Maybe it’s learning about why they love what they do. Have a specific cadence and let them answer the question. Make the show about them. If you go in thinking your show is about you because you’re this great podcaster, then you probably shouldn’t do it. If you’re there to shine a light on them and their career path, their service, what they’ve done for society and so on, then you’re taking the right approach. You’re in the right ballpark. How to Find Your First Guests You must have a mission for your podcast. When you understand that mission, look for people that match that mission. As an example, Mark is starting over with his new podcast “The Language of Leadership”. Language of Leadership is all about people in leadership positions that not only use meaningful language, but their behavior is such that people want to follow them. They want to follow their behavioral patterns. Because of his purpose Mark knows he needs to find branding people, HR people that care about their staff, heart-centered leaders and so on. What does this mean for you? Don’t try to squeeze someone into your podcast just because they’re a warm body. Know your mission and then figure out the types of people that fit your mission. That helps the conversation flow effortlessly and that makes it easier for you to ask the right questions because you know your mission so well. We also dive into topics including: More ways to find and connect to the mission for your podcast. How to develop your marketing message once you decide on the mission for your podcast. How to create the right mindset to “keep on keepin’ on” in the early stages of your podcast. Why keeping a cadence is important for your marketing. The pros and cons of live podcasting vs. prerecorded episodes. Advice for keeping on track with your podcast once you’re established. The one thing, above all else, that you need to do to be a great podcast host. …and more golden nuggets of advice!
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    22 mins