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The Idea Climbing Podcast

The Idea Climbing Podcast

By: Mark J. Carter
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 If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.© 2019 Mark J. Carter & ONE80 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How to Create and Embrace Your Leadership Promise with Jason Hewlett

    How to Create and Embrace Your Leadership Promise with Jason Hewlett
    Sep 3 2025
    Creating and embracing your leadership promise can change your life and your business as an entrepreneur. You just need a strategy for creating it and then maintaining it over time. I discuss how to do that in this episode with my guest, Jason Hewlett. Jason has delivered thousands of presentations around the world; performed in every major casino in Las Vegas; inspired the Troops in wartime Afghanistan; and authored “The Promise to The One”. He utilizes entertainment, musical impressions and comedy to teach leaders how to capture their unique Leadership Promise and Signature Moves. In the Beginning There was Leadership Teaching about creating and embracing your leadership promise has taken Jason years to create the language around what your leadership promise is. He’s been teaching it subliminally, he believes, for decades. He now believes your leadership promise is to identify, clarify, and magnify the signature moves of the people you lead. Jason wrote a book called “Signature Moves” years ago. He’s also written a book called “The Promise to the One”, which is a promise to yourself. That all comes together with that language to help people say, “Can I help identify the talents and the gifts of the people I lead? Can I help them clarify that that's something they need to do every day in their work? And can I help them magnify it and all that we do together?” As entrepreneurs, especially for solo entrepreneurs like Jason for the past 25 years, hiring independent contractors, bringing people in and getting rid of them as people come and go brings with it a lot of responsibility. It's interesting to see how often entrepreneurs get stuck in the minutia of doing their everyday work. You could probably spend 12 hours working on a broken printer, and not doing your signature moves, your greatness. That’s not time well spent. Instead, you could just hire somebody who could do it in about 10 minutes and fix it for you. Yes, you spend a little extra money, but you get into the things that you do best that way. Jason truly believes your leadership promise is not only for yourself to identify, clarify, magnify your signature moves, but also to help others to identify and clarify and magnify theirs. He calls that the ICM process (Identify, Clarify, Magnify). The Leadership Promise Showing Up in Jason’s Life Jason recalls it probably appeared back in high school; he was the student body President of his high school. He says perhaps it came from seeing people on their student body council that didn’t follow through with the things they promised they would do. And then it all fell on him as the President. Jason realized he was the last one in line because leaders eat last, as Simon Sinek says. He remembers that he would always have to be the one that picked up the slack. And so, the leadership promise came down to that. It came from examining: Who is keeping their commitments and who's not? He told me “What's fun to think about is that it goes all the way back to the school days all the way into adulthood and now into the leadership of not only leading my own company, but I lead several organizations and yeah, when it comes down to that it's about who makes a promise and keeps it.” The Start of the Leadership Promise Journey for Entrepreneurs Jason believes it comes down to your own personal accountability for the things you'll do for yourself. That’s why he wrote the book, “The Promise to the One”, which is a promise to yourself. You could keep a promise to your audience, to your customers, to your employees, to the independent contractors. But if you are waking up and not keeping those promises that you made to yourself, then it's going to trickle down eventually, and you're going to drop the ball. Whether it's creating a morning routine, the Hal Elrod “Morning Miracle” stuff, or if we're talking about even the Gay Hendricks and “The Big Leap”, how do we get to that place of doing our greatness in ou...
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    23 mins
  • How to Discover Your Emotional Source Code and Get Out of Your Own Way with Dov Baron

    How to Discover Your Emotional Source Code and Get Out of Your Own Way with Dov Baron
    Aug 27 2025
    We all have an “Emotional Source Code” that is set when we were children. It’s what drives us and is why we do everything we do. What if that code isn’t working to your advantage? You can change it! In this episode I discuss how to do that with my guest, Dov Baron. For over 30 years, Dov Baron has been empowering inquisitive leaders and influential figures worldwide to explore their own “Emotional Source Code” and their organizations “Emotional Source Code” to discover how to generate Fierce Loyalty. He is the creator and host of The Dov Baron Show podcasts (previously known as Leadership and Loyalty), named the #1 podcast for Fortune 500 Executives by Apple podcasts. The Dov Baron Show has featured hundreds of hours of interviews with top leaders, entrepreneurs, theologians, military intelligence officers, and artists. What is Your “Emotional Source Code”? Your Emotional Source Code is a thesis that has come out of a blend of quantum physics, neuroscience and psychology, organizational psychology and subjective personal psychology. It's profoundly insightful into what it is that drives us. Very often you'll meet somebody, and they'll say, “I really have this bad behavior, and I want to change it.” You might say, “I can help you with that.” Great. And then you help them, they change their behavior, and it doesn't stick. They wonder “Why didn't it stick?” Maybe the problem is that they have a belief system or a value system that's holding that behavior in place. That’s when they realize they have to do some real work on their behaviors and to my beliefs. Then they do some belief restructuring. They get happy because the belief's better now, and as a result, the behavior's gone away. And then a year later, they’re back in the same boat. Why? Why does it not change? Because you have an emotional source code. That’s what Dov calls your Emotional DNA. Your DNA is not dominant. It's just the most... obvious place to start. What Dov means by that is you may have a predetermination for certain situations from something in your DNA. It doesn't mean they’re going to happen. It just means it’s there in your Emotional DNA. It's waiting to kick in. That's the same with your emotional DNA being in your Emotional Source Code. Going Back to the Beginning Your Emotional Source Code starts at the base level at the foundation of it, which is the origin of your Emotional Source Code itself. That’s the environment and the circumstance you grew up in. Now, you might be thinking “Oh, my God, we're going to spend 20 years on a couch talking to a therapist.” No, it doesn’t have to be like that. Consider your parents, especially if you have siblings. Not only have your parents changed and matured over the years, but as parents, they as parents respond differently to their firstborn than they do to their thirdborn. On top of that, there's also an economic situation. There's a pretty good chance your parents were in better financial shape by the time they had their third kid than they were when they had their first child. They'd matured in age, hopefully emotionally. Their relationship had also matured, again, hopefully to make it better. And there was an economic change also. That means you and your siblings didn't have the same parents. In fact, none of you did. You all had different parents. And so, as a result, you built your Emotional Source Code based on the environment you were in at a moment in time. Dov was born into abject poverty with violence, crime, abuse, addiction all around him. That told him how to survive. He remembers thinking, “If I'm going to make it through this, I've got to work out certain things about how to be.” He would look at the world and think that's dangerous, that's safe. We all do it. It's not because of his background. You did it even if you had a wonderful childhood. You still did it because your primary objective is to survive. Finding Meaning in Your Life
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    34 mins
  • How to do Simple Things Savagely Well with “Doc” Thom Mayer

    How to do Simple Things Savagely Well with “Doc” Thom Mayer
    Jul 23 2025
    Many self-help books and programs are overly complicated with dozens of steps or components. My guest, “Doc” Thom Mayer believes we can (and should) do simple things savagely well. We discuss how to do that in this episode. Doc is the Medical Director for the NFL Players Association, as well as a prominent figure in the fields of emergency medicine, sports medicine and leading in times of crisis. He has built a distinguished career focused on athlete and patient health, safety, emergency response, as well as the skills required to lead from the front lines, making significant contributions to clinical practice, medical education, and thought leadership. Doc has always thought that we've made life more complicated than it really needs to be. It shouldn't be as complicated as we've made it. And he believes all of us who are in the business of trying to help others, that's his business, that's your business, should simplify, simplify. Einstein said, “Simplify, simplify, but not too much.” Doc’s great friend, Mark Verstegen is the founder of Team Exos. Team Exos is the best athletes' performance company in the world. Had they been a country in the Paris Olympics, they would have finished sixth in the medal count. That's how elite the athletes are and how diverse the sports world is that he's involved with. And Mark is the one who said, “Do simple things done savagely well.” So, combining Einstein and Mark Verstegen, Doc has tried to do simple things done savagely well. What Does “Too Simple” Mean? An simple example of “too simple” is looking at the equation E equals MC squared. Energy equals mass times the square of the speed of light. When Doc learned that he thought, well, that's awfully simple. I Why didn't somebody come up with that before? The reason is that wasn't the equation. It turns out the real equation is not that simple. The real equation is E equals MC squared divided by one, divided by the square root of one minus V (velocity) divided by C squared. Well, that's a little more complicated. So, some genius in marketing somewhere decided let's just do E equals MC squared. So yes, simplify, but not too much. To simplify too much is when people fail to make the connections that are simple but have failed to be made because there's all kinds of corollaries of logical consequences that come out of that. How Do You Start to Simplify Something That's Complex? Doc says to start by taking something that is considered to be the status quo, thinking about it, reflecting on it, and starting to think, well, how do I put it to work? For example, Doc’s most recent book is titled “Leadership is Worthless, but Leading is Priceless, what I learned from 9-11, the NFL, and Ukraine”. Doc was in all those places. So, the simple idea is, leadership is worthless. How can that be? There's 50,000 books on Amazon alone that have leadership in the title. The problem is that most leadership titles and advice include the 25 this, the 7 of this, the 14 things, and people can't remember them. So, it's not simplified enough. So, to Doc, that contrarian idea is very simple. Leadership is worthless because it's what you say. And anybody can say anything. They often do say a lot, tediously and at length, and usually about themselves. So leading is priceless because it's what we do all day, every day. So, the simple thought is that leadership is worthless because it’s a noun, leading is priceless because it's a verb, what we do. So Doc always tells his audiences, or anybody who will sit and listen, you must change the noun to a verb. Once you change the noun to the verb, life becomes so much more simple. And therefore, new ideas are born, including the answers that are not above us in life, in an organization, in our family. They're within and among us. The question that we should be asking ourselves is not am I, will I become a leader? You already are. You’ve got to say “Today I'm a leader.
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    25 mins
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