• The Future of Podcast Measurement

  • May 15 2024
  • Length: 46 mins
  • Podcast
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The Future of Podcast Measurement

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  • Summary

  • Today's episode looks at podcast measurement standards. We discussed the challenges of open-source analytics, the critical need for integrity in data, and how industry standards like IAB certification are shaping the landscape.

    We explored how these measurements impact both podcasters and advertisers. Our conversation also underscored the necessity of community support in fostering sustainable models that respect creators and listeners.

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    Mentioned in This Episode

    The Audacity to Podcast

    School of Podcasting

    OP3 Stats

    https://op3.dev/

    Podcast 2.2 Standards

    https://iabtechlab.com/standards/podcast-measurement-guidelines/

    Podcast Certified Companies (it shows compliant....)

    https://iabtechlab.com/compliance-programs/compliant-companies/#
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Leadership Economics
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