In this heartfelt episode, Tina Tower explores the very real experience of self-doubt as a business owner. Drawing from over two decades in business and personal moments of vulnerability, she shares tangible strategies for recognizing, managing, and overcoming self-doubt at every stage of your entrepreneurial journey.

Key Topics Covered

• Self-Doubt Is Part of the Entrepreneurial Ride

  • Tina Tower normalizes self-doubt, sharing personal stories from her own journey, including reaching 100 members in Her Empire Builder and facing challenges after her son's accident.

• How Self-Doubt Shows Up

  • Procrastination, endlessly tweaking but never launching, underpricing offers, avoiding visibility, and seeking constant validation—all signs of self-doubt.

• Real-Life Solutions and Mindset Tools

  • Naming your self-doubt

  • Using journaling prompts:

    • What would I do if I fully believed in myself?

    • What is the actual fear behind my hesitation?

    • Where have I succeeded before, and what did it take?

  • Reframing failure as part of the messy middle and essential to growth

• The Power of Community and Support

  • Letting yourself be supported by others, especially in tough times

  • Building cheerleader circles and masterminds for external perspective

• Managing Comparison and Keeping Focus

  • Advice on running your own race and putting blinders on to avoid comparison-itis

• Confidence Is Built by Action

  • Confidence doesn't come before success—it grows from repeatedly showing up and taking micro steps

• Protecting Your Energy

  • The importance of morning routines, listening to inspiring content, reducing social media usage, and staying connected to your purpose

• Celebrating Small Wins

  • The value of keeping a "proof file" of positive feedback to revisit during low-confidence moments

• Knowing When to Rest

  • Recognizing the difference between true self-doubt and just needing to recharge

As you step back into your day, remember that self-doubt is simply part of building something meaningful—not a stop sign. Keep taking those small, brave steps, lean on your people when you need to, and celebrate every win along the way. You're doing better than you think, and your confidence will keep growing each time you show up.

Resources Mentioned:

• Books: "No Bad Parts" by Richard Schwartz; "Self Help" by Gabby Bernstein; "Epic Retirement" and "Prime Time" by Beck Wilson

• App: Opal (social media blocker) https://www.opal.so/

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower dives deep into strategies for achieving consistent sales in your online business without falling into the launch-only trap. She shares her own experience, highlighting the importance of combining evergreen funnels with live launching to avoid burnout and feast-or-famine cycles. Tina provides actionable advice on building evergreen offers, optimizing funnels, leveraging content, and maintaining authentic selling, all designed to help listeners create sustainable, scalable revenue year-round.

Key Topics Covered

• The drawbacks of relying solely on live launches

• Evergreen funnels and systems for consistent weekly sales

• Monthly recurring revenue from memberships and masterminds

• The importance of lead generation, and how to grow your email list

• Creating compelling lead magnets and testing for conversions

• Building and optimizing automated email sequences for follow-up sales

• Organic growth vs. paid ads and which is right for your business stage

• Using weekly content (like podcasting) and soft selling in your regular output

• Strategic bonuses and flash sales to drive urgency for evergreen programs

• Incorporating live touchpoints into evergreen programs for increased results and connection

• Tracking key metrics to tweak and optimize your business systems

Actionable Takeaways:

• Build out an evergreen funnel for your signature offer that's available year-round.

• Create high-value lead magnets and test regularly for the best conversions.

• Maintain a consistent lead generation engine with weekly content (podcasts, emails, Instagram, etc.).

• Optimize your automated email sequences—many evergreen sales happen in the follow-up!

• Consider strategic use of paid ads (especially if starting out) vs. organic growth.

• Offer bonuses or limited-time perks to create urgency for evergreen sales.

• Add live Q&A or touchpoint sessions as value-adds to evergreen programs.

• Track key data weekly (leads, conversions, email performance, etc.) to guide business decisions.

• Use soft but clear calls to action in all content; don't hide your offers.

By using evergreen funnels, high-value content, and strategic live touchpoints, you can create consistent, year-round revenue without the stress of launch-only sales. Track your metrics, optimize your systems, and nurture your leads to build a predictable, scalable business that grows sustainably.

Resources Mentioned:

Deadline Funnel software for creating urgency with evergreen offers

https://www.deadlinefunnel.com/?via=tina-tower

Her Empire Builder free resources: herempirebuilder.com/free

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this insightful episode, Tina Tower dives deep into how building a personal brand can be one of the most powerful, leveraged assets for entrepreneurs—especially course creators, thought leaders, and those seeking longevity in their business journey. She shares candid stories from her own evolution and breaks down the scalable pillars that help you stand out and thrive in today's business landscape.

• Personal Brand vs Business Brand:

  • Tina Tower shares her early days of physical hustle—newspaper ads and flyers—before realizing the potential of personal branding for free, scalable visibility.

  • Personal brand isn't about your logo or colors; it's about you, your story, and your unique perspective.

• Evolution and Authenticity:

  • The journey from projecting what you "should be" to genuinely showing up as yourself, as Tina Tower recounts her shifts through various business stages and fashion choices.

  • Examples from fellow entrepreneurs like Naomi Simpson highlight how a signature style (like always wearing red) can become a memorable brand cue, yet it's okay to evolve.

• AI's Impact on Personal Branding:

  • Tina Tower discusses leveraging AI to scale her expertise, but emphasizes the irreplaceable connection that comes from real human interaction.

  • As technology accelerates, authentic personality remains the differentiator.

• Why Personal Brand Matters:

  • Trust, connection, and aligned clients are all built through personal brand.

  • Success and credibility from previous ventures carry over, so you never start from scratch when you've cultivated reputation.

  • Personal brand attracts the "right" people and repels those you're not aligned with—a competitive advantage and a filter.

• Pillars of Scalable Personal Brand:

  • Message: What are you known for? Is your content reflecting this consistently?

  • Media: Cultivating visibility through podcasts, newsletters, social media, articles—be consistent but don't feel pressured to be everywhere.

  • Momentum: Stay visible; use systems, repurpose, and don't let fear of judgment hold you back.

• Overcoming Fear & Judgement:

  • Common blocks like the fear of being "too much" or "not enough," and worrying what friends or family might think.

  • Tina Tower shares practical approaches to quiet those fears and stay focused on your business and personal growth.

• Practical Steps:

  • Build teams and systems once you're earning over $100k to amplify your brand.

  • Collaborate, seek out media features, and show up with confidence and conviction.

  • Get feedback from trusted peers to ensure your brand matches your intentions and current evolution.

As Tina reminds us, your personal brand isn't something you create once—it's something you live and evolve. It's the ongoing story of who you are, what you stand for, and how you show up for the people you serve. Whether you're just starting out or refining your next chapter, remember: your greatest business asset is you. So keep showing up with courage, consistency, and conviction—because the world doesn't need a more polished version of you, it needs the real one.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina dives deep into the psychology and strategy behind selling high-ticket courses and masterminds. She explains why selling high-ticket can actually be easier and more rewarding than selling low-ticket offers, and uncovers the essentials needed to communicate, create, and deliver transformational high-end programs.

• Why High-Ticket Is Easier to Sell
  Tina reveals that selling a $15,000 program often takes the same effort as selling at much lower price points—so why not aim higher? High-ticket programs typically foster greater transformation and deeper relationships.

• Conversion Psychology for High-Ticket Offers
  Selling high-ticket is not about slick marketing—it's about true connection and deep understanding. Buyers of premium offers are looking for certainty, transformation, relevance, trust, and community.

• Sales Process for High-End Programs
  Instead of mass marketing, Tina emphasizes personal connections and outreach. She shares how she fills her masterminds (Impact Mastermind, Empress Circle) through curated invitations and powerful relationships—no need for public sales pages or social media blasts.

• What High-Ticket Buyers Really Want

  • Certainty and confidence that the offer delivers results

  • Transformation, not just information

  • Relevance to their situation and goals

  • Trust in the mentor or facilitator

  • Real connection and belonging in a curated community

• Positioning and Messaging
  High-ticket offers require clarity, confidence, and authority. Focus messaging on attracting the perfect-fit client—you're not trying to be everything to everyone.

• Conversion Triggers & Emotional Drivers
  Status, certainty, safety (including confidentiality), belonging, and urgency are all powerful triggers for high-ticket buyers. Foster a safe environment and screen participants carefully.

• Discovery Calls & Webinars
  The goal of calls is to find the right fit, not just "make the sale." Tina shares a personal story of a mastermind misfit and stresses the importance of proper screening for energy and alignment.

• Mindset of the Premium Seller
  Detach from needing the sale, focus on leadership and conviction, and price based on value and transformation, not just deliverables or hours.

Selling high-ticket offers isn't about harder selling—it's about leading with confidence, connection, and conviction. When you focus on transformation over transaction, your offers—and results—elevate naturally.

• High-End Offer Menu:
  https://www.herempirebuilder.com/menu

• Apply for Tina's Masterminds (2026 intake):
  Visit herempirebuilder.com/mastermind

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

I have my good friend Colin Boyd joining us on the podcast today! I took Colin's online course back in 2019 to help me with selling from webinar and there's things he taught that I still use in every presentation I give. In this episode he's sharing how to sell with webinar, how to get your confidence when speaking, why he moved from Australia, to the US, back to Australia and has now settled in the US! AND - his new book, "One Presentation Away".

• Colin's Speaking Journey & Breakthroughs: From early nerves to landing high-profile clients like HP and building a decade-long relationship through value-driven presentations.

• Selling vs. Performing: Why standing ovations matter less than crafting presentations that lead to concrete opportunities, sales, and offers.

• Common Mistakes Among Speakers: Overloading content, teaching over the audience's head, and neglecting to guide the energy and next steps.

• Infusion Selling: Colin's framework for blending valuable teaching with natural, story-infused selling throughout the entire talk (not just the ending pitch).

• The Power of Presence: Strategies and easy exercises for grounding yourself before a talk—including Colin's signature "presence exercise"—to channel the right energy and confidence on stage.

• Authentic Connection: The importance of vulnerability, reading the room, and using stories so your audience feels personally understood.

• Identity Shifts for Aspiring Speakers: How to reframe your self-perception and step into leadership, regardless of nerves or experience.

• Style & Energy: Why you don't need to be a high-octane "hype" speaker—authenticity and energy variation are more important than bravado.

• Colin's Book – One Presentation Away: What inspired the book, who it's for, and the special bonuses for early orders.

I hope you loved this conversation with Colin as much as I did. Speaking is such a powerful tool for creating both impact and sales when it's done with authenticity, clarity, and intention. If today's episode sparked something for you, I encourage you to grab a copy of Colin's new book One Presentation Away and start crafting the kind of talks that don't just inspire but also move people to action.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Where to find Colin Boyd:

Pre-order Colin's New Book + Bonuses: onepresentationawaybook.com

Instagram: @colinboyd

Self From Stage Academy: colinboyd.co

In this episode, Tina Tower dives into the art of long-term planning for entrepreneurs and course creators—redefining what “long-term” really means in today’s fast-changing market. She shares her signature approach to building a realistic and impactful three-year business plan that isn’t just about chasing bigger revenue but about architecting a business and life you love.

Resources:

Delphi AI (Tina’s AI-powered personal guide)

Key Topics Covered

• Why a 3-Year Plan?
  Tina explains why a three-year horizon is ideal in today’s rapidly evolving landscape and how it strikes the right balance between ambition and realism.

• Building a Business That Serves You:
  Learn how to design your business around your desired lifestyle—whether that means more travel, a shorter workweek, or time for family—rather than letting your business dictate your life.

• The Trap of Short-Term Thinking:
  Discover how constant launching, chasing trends, and setting only revenue goals without considering lifestyle can leave you exhausted and unfulfilled.

• Foundations of the 3-Year Plan:

  • Defining your vision for life and business three years from now

  • Auditing your current business model for sustainability, leverage, and alignment with future goals

  • Creating recurring and leveraged revenue streams for stability and freedom

  • Designing not just for efficiency but for energy and joy in your day-to-day life

• Tina’s Personal Planning Approach:
  Hear how Tina plans her year to prioritize travel and family, builds in downtime, and intentionally structures her business activities to support her energy and vision.

• Actionable Steps:
  Tina lays out concrete exercises—like creating a “stop doing” list, vision journaling your perfect day, and scheduling life events before work fills your calendar—to help you gain clarity and take control.Your dream business won’t happen by accident. Structure, planning, and a clear vision are essential to crafting a business that fuels your ideal life. Start your three-year plan now and create a business that gives you the freedom, fulfillment, and financial results you want.

Your dream business won’t happen by accident. Structure, planning, and a clear vision are essential to crafting a business that fuels your ideal life. Start your three-year plan now and create a business that gives you the freedom, fulfillment, and financial results you want.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this episode of the Her Empire Builder Show, Tina Tower dives deep into the critical transition every successful entrepreneur faces—the CEO shift. Tina shares her own business milestones and the mindset and strategy changes that helped her break through growth ceilings, from $300k to $1M, and beyond. This episode is packed with actionable insights for course creators ready to level up and scale their businesses, all while protecting their lifestyle and energy.

Resources:

Join Her Empire Builder: https://www.herempirebuilder.com/join

Free CEO Guide: DM Tina "shift" on Instagram or Facebook for her CEO shift worksheet and weekly CEO meeting guide.

Recommended Article: "1000 True Fans" by Kevin Kelly.

Tool: Monday.com for project management and systems.

• What Is the CEO Shift?

  • Understanding how "what got you here won't get you there."

  • The difference between hustling to build your business, and shifting into a CEO mindset for scalable, sustainable growth.

  • Finding your sweet spot for income, responsibility, and lifestyle.

• Milestone Markers and Personal Anecdotes

  • Tina's evolution at $300k, $1M, and $2M revenue levels.

  • Evaluating the cost versus joy of going to the next level in business.

• Early-Stage Must-Haves

  • Grit and personal hustle: building momentum, forming connections, and delivering exceptional service.

  • Embracing speed, overcoming perfectionism, and learning all roles in the business.

• The Bottleneck and the Shift

  • Recognizing when your current approach has become the bottleneck.

  • Letting go of "doing it all," and learning to trust team, systems, and processes.

• Thinking Like a CEO

  • Shifting from controlling everything to leading with vision and trust.

  • From reacting to leading intentionally and trusting your own intuition.

  • Letting go of the need to over-deliver out of guilt or fear.

• Optimizing for Scale

  • Streamlining with systems, automations, and AI before hiring more team members.

  • Auditing your role and workload to focus on high-impact tasks.

  • Scheduling dedicated CEO time for strategic planning.

• Energy Management

  • The importance of protecting your energy as the "engine" of your business.

  • Creating habits and boundaries for sustainability and joy.

• Common Traps That Keep Course Creators Stuck

  • Believing no one can do it as well as you can.

  • Over-delivering from guilt/fear.

  • Equating busyness with importance.

  • Confusing growth with scalable leverage.

• Action Steps

  • Audit and delegate tasks.

  • Start documenting and automating systems.

  • Schedule regular CEO reflection/planning time.

  • Clarify your vision and align your offers and audience.

  • Protect your energy with self-care and clear boundaries.

You didn't come this far to stay small. Define what your next level looks like, align your actions, and don't stop until you get there. Consistency and evolution are the keys to building a brilliant business and lifestyle.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder