Episodes

  • 319: Mastering Freedom with Masterminds with Ellie Swift

    319: Mastering Freedom with Masterminds with Ellie Swift
    Feb 18 2026
    What's the secret to building a seven-figure business and a life you love? 🤔 On the latest episode, Ellie Swift reveals her journey, strategies for success, and how to live a mission-driven life while being a devoted mum and to create a sold out mastermind! Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/?hl=en YouTube: / @herempirebuilder Where to find Ellie: Podcast: The Scalable Freedom Show: http://ellieswift.com/podcast/ Instagram: @elliehswift The Mastermind Model Waitlist: https://ellieswift.com/tmm-tina Sell out Your Mastermind freebie: https://ellieswift.com/freebie-tina Tina Tower welcomes business coach and mastermind expert, Ellie Swift to discuss masterminds, shifts in the coaching industry, and creating a freedom-filled business while prioritising motherhood. Ellie shares that since having her daughter, she has become more intentional, planning-driven, and boundaried, embracing the ongoing "dance" rather than seeking balance. She explains how she redesigned her business in preconception and during IVF by consolidating multiple mastermind tiers and how she became more discerning about what deserves her energy, letting go of problems she can't control. Ellie describes building her business model specifically for motherhood, moving from one-to-one work into scalable one-to-many offers, and defines success as living her values over time: family, abundance and choice, meaningful mission-driven impact, and practical flexibility like school drop-off and pick-up. The conversation explores how the online coaching/education market has shifted from a 2010–2020 "gold rush" (low barrier to entry, people buying broadly) to a more discerning post-COVID environment that demands stronger delivery, clearer IP, and better business fundamentals; Ellie predicts more "weeding out" and increasing emphasis on embodied, original expertise by 2026, especially for masterminds. Ellie outlines her mastermind framework (the "five Cs": call structure, coaching between calls, community, curriculum, and container criteria) and notes rising expectations for access, outcomes, and congruence between sales and delivery. On the seven-figure path, she highlights three drivers: mindset/identity, clear strategy and business model math, and consistent personal-brand marketing, plus resilience through evolving requirements. Ellie explains who shouldn't run masterminds (people unwilling to be in relationships, facilitate transformation, or handle feedback), the biggest launch mistake (designing for short-term goals without scalability), and how she manages the energetic load of holding space using strong container boundaries and simple rituals like exhaling after calls and "giving back" energy that isn't hers. In rapid-fire closing, Ellie shares a belief she's outgrown (operating as a solopreneur), a metric she no longer worships (views), and one thing she won't sacrifice again (herself). 00:00 Welcome + Meet Mastermind Expert Ellie Swift 02:02 Human Sunshine & the Power of Business Friendships 04:10 Motherhood Shift: Intentional Time, Priorities & 'Living in the Dance' 08:40 Redesigning the Business for the Next Season (IVF, Simplifying Offers, Letting Go) 11:54 Building for the Long Game: Why the Mastermind Model Creates Scalable Freedom 13:43 Defining Success: Values, Family, Wealth & Impact Without the Hype 16:58 What's Changed in Online Business: From Early Skepticism to Industry Evolution 18:28 Coaching Industry Overview: The 'Gold Rush' Phase and What Comes Next 18:59 From Baby Photos to the Internet Boom: How New Industries Create Gold Rushes 20:37 Post‑COVID Buyer Skepticism & Why Delivery Now Matters More Than Hype 21:53 The Mastermind Shakeout: Real IP, Real Results, and Higher Expectations 23:13 The 5 Cs Framework: Designing Masterminds That Retain and Scale 23:59 Why 7 Figures Is Rarer Than You Think (and What Actually Gets You There) 24:44 Mindset, Strategy, Marketing: The 3 Levers Behind a 7‑Figure Mastermind 27:29 Who Should NOT Run a Mastermind (and the Many Ways to Structure One) 30:17 Biggest Launch Mistake: Building for Short‑Term Cash Instead of Long‑Term Scale 31:51 Holding Space Without Burning Out: Boundaries, Energy Protection & Simple Rituals 36:43 Rapid-Fire Takeaways + Final Wrap and Where to Find Ellie Ellie Swift is the Mastermind Expert & Business Coach for 6 and 7 figure coaches, mentors and consultants creating scalable freedom™️. As an ex corporate marketer turned CEO, Ellie has become the go-to for people starting and scaling their masterminds through her program, The Mastermind Model™. She also runs her own mastermind, The Scalable Freedom™️ Mastermind, where she shares her 10 years of expertise in online business, and hosts the The Scalable Freedom Show podcast, with over 250+ episodes available to binge. Ellie spent a decade working in ...
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    39 mins
  • 318: The Quiet Power Moves That Build Big Business

    318: The Quiet Power Moves That Build Big Business
    Feb 11 2026
    In this episode of Her Empire Builder Show, Tina Tower discusses the often overlooked but effective quiet power moves that contribute to building a sustainable and successful business. Contrary to the myth that business success requires being loud and viral, Tina shares strategies that focus on intentionality, consistency, and strategic planning. She emphasises the importance of setting boundaries, having white space in your schedule, and focusing on deep work to promote long-term growth without burnout. Tina also highlights the significance of customer experience, optimising funnels, and simplifying business models for better efficiency. The episode offers actionable insights on auditing your offers, refining brand messaging, and enhancing client results—all while maintaining a balanced and fulfilling work-life alignment.

    Where to find Tina Tower:

    Her Empire Builder: https://www.herempirebuilder.com/

    Instagram: https://www.instagram.com/tina_tower/

    00:00 Introduction to Quiet Power Moves 00:14 Debunking the Myth of Loud Success 02:49 The Essence of Quiet Power Moves 04:06 Implementing White Space for Growth 07:14 Deep Work and Strategic Focus 09:56 Optimizing Funnels and Finances 16:32 Quiet Leadership in a Loud World 20:55 Conclusion: Building a Sustainable Business
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    22 mins
  • 317: Dare to be Wealthy - Mel Browne's mission for you

    317: Dare to be Wealthy - Mel Browne's mission for you
    Feb 3 2026
    Join me as I welcome my fabulous friend, long time client and absolute legend, Melissa Browne. Mel is a renowned financial educator, to discuss her journey from a challenging upbringing in Western Sydney to becoming a successful businesswoman and author. In this episode, Mel shares insights from her new book, 'Dare to Be Wealthy,' highlights her passion for empowering women in financial literacy, and addresses the impact of patriarchy on women's financial confidence. Mel and Tina also delve into practical advice on investing, overcoming limiting beliefs, and the importance of setting personal boundaries for long-term success. This episode is packed with actionable tips and inspiring stories aimed at helping women achieve financial independence and build a wealthier future. Don't miss Mel's candid and motivating conversation that could change the way you think about your financial future. Get Mel's awesome resources: https://www.melissabrowne.com.au/herempirebuilder Get the book, Dare To Be Wealthy: https://amzn.to/3NTkvA8 Where to find Tina: Join us inside Her Empire Builder: https://www.herempirebuilder.com/join Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/?hl=en Key moments: 00:00 Welcome and Introduction to Today's Guest 01:22 Mel Brown's Background and Achievements 03:44 Discussing Mel's New Book: Dare to Be Wealthy 04:26 Impact of Patriarchy on Women's Finances 05:09 Gender Differences in Investment Behavior 10:59 Mel's Personal Financial Journey 15:30 Challenges and Strategies for Women in Finance 23:20 The Importance of Language in Finance 26:58 Dealing with Negative Comments and Trolls 29:59 Rallying Positivity in the Face of Negativity 30:58 Balancing Public Persona and Personal Boundaries 34:36 The Drive to Keep Building and Giving Back 38:29 Empowering Women to Start Investing at Any Age 45:42 Navigating Debt and Investment Strategies 50:37 Secrets to a Successful Financial Education Business 56:07 Final Thoughts and Encouragement About Melissa Browne: Mel is an award-winning, ex-accountant, ex-financial advisor and now financial educator who is licensed to give general advice. She founded her own successful accounting and financial planning firm before selling to an ASX listed company just before Covid. Over the past 13 years, Mel has also written 5 books about business and money including the global bestseller, Unf*ck Your Finances, and her latest book (released Feb 2026), Dare to be Wealthy. So, she has the theory. But Mel also has the life experience. She grew up in the Western Suburbs of Sydney in a violent, often inconsistent household and came back from less than nothing in her early thirties, after giving all of her money to charity (a move she instantly regretted). Despite these starts, set-backs and mistakes – she is now a multi-millionaire gaining financial independence from the strategies she put in place for herself. Mel genuinely believes, as a result of her own story and working with tens of thousands of women and families, that understanding how to build wealth shouldn't be abdicated or just for the select few who can afford it – but is something that everyone can achieve. Mel is regularly asked to comment on money and finances making regular TV and radio appearances including Triple J's The Hack, the Today Show, Weekend Sunrise, Weekend Today, Sky Business and The Daily Edition. She has also been featured in or written articles for a variety of places including CEO Magazine, Cosmopolitan, Who, Vogue, Yahoo Finance and had a fortnightly column in the Sydney Morning Herald and Melbourne's Age for 7 years.
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    59 mins
  • 316: What Actually Works Now in Online Business (2026 Edition)

    316: What Actually Works Now in Online Business (2026 Edition)
    Jan 29 2026

    Is the online course industry dead? Not even close, but the $2K prerecorded course model definitely is. If your launches feel stale, your webinars aren't converting, or you're wondering how to compete in an AI-saturated market, this episode breaks down exactly what's working now: deeper transformation, always-on sales systems, intimate experiences that scale, and how to use AI without losing your human edge.

    Where to find Tina Tower:

    Her Empire Builder: https://www.herempirebuilder.com/

    Instagram: https://www.instagram.com/tina_tower/

    YouTube: https://www.youtube.com/@herempirebuilder
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    29 mins
  • 315: Embracing Change: A New Year, New Directions in Business

    315: Embracing Change: A New Year, New Directions in Business
    Jan 8 2026

    Happy New Year! As we step into 2026, I am embracing a new vibe. It's a fresh approach to the podcast, social media and how I'm running, well, everything. I'm talking about experimentation and failure, dropping the facade of perfection and the practical things I'm changing this year to have more fun.

    Let me know what you're changing to be more aligned in 2026!

    Resources:

    Get on the waitlist for the Her Empire Builder launch here: https://www.herempirebuilder.com/waitlist

    Check out Welcome to Adulting here: https://www.welcometoadulting.co/

    And that viral social post here: https://www.instagram.com/p/DQ3gk8aEZWz/

    YouTube: https://www.youtube.com/@herempirebuilder
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    26 mins
  • 314: Closing the Year with Intention: Let It Be Enough

    314: Closing the Year with Intention: Let It Be Enough
    Dec 16 2025

    In the last episode of the year, Tina Tower invites you to close out 2025 with intention, reflection, and rest. This isn't about squeezing out more results—it's about acknowledging your progress, letting yourself feel proud, and entering the holiday season with peace and presence. Whether you're celebrating big wins, learning from missteps, or simply embracing rest, this episode is your gentle reminder: you have done enough.

    Key Topics Covered

    • Gratitude and Celebration: Tina Tower thanks all listeners for their support throughout the year and encourages everyone to reach out via Instagram for some holiday cheer.

    • Closing the Year with Intention: Instead of succumbing to end-of-year pressure, consciously reflect on both your achievements and areas for growth.

    • Reflection vs. Review: Go beyond numbers—journal or record reflections on personal growth, habits, what you let go of, and what you're proud of.

    • Pause Before Planning: Don't rush into planning for 2026. Take time to rest and integrate lessons learned before setting new goals.

    • Rest is Productive: Stepping back and allowing yourself a real break is vital. Your best plans come from a place of restoration, not exhaustion.

    • You Are Not Behind: Success doesn't happen on a fixed timeline. Trust your journey, accept the ups and downs, and acknowledge that you are exactly where you need to be.

    • Celebrate Yourself: Take time to recognize all you've accomplished—especially as a solopreneur. Create your own year-end rituals and gratitude letters.

    • Close with Ritual: Finish the year with a physical or symbolic ritual—clear your space, write thank you notes, and unplug.

    • Set Your Intention for the New Year: Choose how you want to enter 2026—rested, full-hearted, and ready.

    As you wrap up this episode—and this year—I hope you give yourself the gift of slowing down, breathing deeply, and honouring just how far you've come. Let this be your permission slip to close 2025 with softness, gratitude, and trust in your own unfolding. You don't need to earn your rest; you've already done more than enough. So step into the holiday season with presence, celebrate the human behind all the hard work, and allow yourself to enter 2026 restored, grounded, and ready for what's next.

    Resources Mentioned

    Free Canva Annual Planner: https://www.herempirebuilder.com/planner

    Where to find Tina:

    Her Empire Builder: https://www.herempirebuilder.com/

    Instagram: https://www.instagram.com/tina_tower/

    YouTube: https://www.youtube.com/@herempirebuilder
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    20 mins
  • 313: My Top Business Lessons from 2025

    313: My Top Business Lessons from 2025
    Dec 9 2025

    In this reflective and inspiring solo episode, Tina Tower shares her most impactful business and personal lessons from 2025. As the year draws to a close, Tina pulls back the curtain to reveal the decisions, pivots, and strategies that led to her most expansive, profitable, and joy-filled year to date.

    Key Topics Covered

    • Design Your Business Around What Matters: Tina Tower emphasizes aligning your business to your values and lifestyle goals, highlighting how she achieved the best balance ever this year.

    • Information Courses Are Dead: There's a major industry shift; pure information is now easily accessible via AI. What sells is transformation, accountability, and live, high-touch elements tailored for true results.

    • AI Is a Game Changer: Tina Tower leaned heavily into AI, streamlining operations and freeing up more time for client connection and creativity. She discusses specific tools (Delphi, Freepik, custom GPTs) and how they enhanced delivery and impact.

    • Brand Consolidation for Simplicity: After experimenting with multiple spin-off brands, she consolidated everything back under Her Empire Builder for clarity and ease—making the customer experience and promotions much simpler.

    • Small But Mighty Team: Tina Tower optimized her team to just a few core members, focusing on high trust, strong culture, and prioritizing profitability and lifestyle over scale.

    • Evergreen Funnels & Consistent Revenue: Significant investment and effort in building robust evergreen funnels and leveraging affiliate sales have enabled consistent revenue throughout the year, reducing launch dependence.

    • Prioritizing Health & Energy: Personal wellbeing had a transformative ripple effect on her business performance, boundaries, and overall happiness.

    • Strong Boundaries Create Greater Joy: Being intentional and sometimes "selfish" with time and commitments allowed Tina Tower to focus energy where it mattered most.

    • Travel & Creativity: A year rich with travel (both for work and leisure) fuelled creativity and underscored the importance of enjoying success along the journey—not just at "retirement."

    • Intimate Masterminds Are Most Impactful: Smaller groups and deeper connections have delivered more value both for members and for Tina's fulfillment as a coach.

    As you reflect on these lessons, let them be an invitation to design a business and a life that feels both profitable and deeply fulfilling. 2025 proved that success isn't about doing more, but about doing what matters with clarity, intention, and joy. As you move into a new year, may Tina's insights remind you that you can simplify, elevate, and still create extraordinary impact. The future is bright, and the best chapters are yet to be written.

    Resources Mentioned:

    Entrepreneurs Holiday Survival Guide: https://www.herempirebuilder.com/break

    Where to find Tina:

    Her Empire Builder: https://www.herempirebuilder.com/

    Instagram: https://www.instagram.com/tina_tower/

    YouTube: https://www.youtube.com/@herempirebuilder
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    40 mins
  • 312: The Entrepreneur's Holiday Survival Guide

    312: The Entrepreneur's Holiday Survival Guide
    Dec 2 2025

    The holidays are fast approaching, and Tina Tower is here with a special survival guide for entrepreneurs who want to enjoy the festive season without letting their businesses fall apart. In this episode, Tina Tower breaks down how she transitioned from working through the holidays to taking a whole month off, and shares actionable strategies to plan ahead, maintain business continuity, avoid financial slowdowns, and set personal boundaries so you can truly rest and recharge.

    Key Topics Covered

    • To Holiday or Not to Holiday?

      • Tina Tower shares her journey from hustling through Christmas to giving herself—and her business—a well-deserved break.

      • Why taking time off is vital for entrepreneurs, and how it helps both personal wellbeing and business growth.

    • Avoiding Last-Minute Stress

      • The importance of planning ahead so you're not overwhelmed when holidays arrive.

      • Creating two separate to-do lists: "Before Break" and "After Break."

    • Maintaining Business Continuity

      • How to keep things running smoothly while you're offline, including automation, batching, and leveraging team support.

      • Tips for setting up autoresponders, scheduling social and email content, and communicating clear boundaries with clients.

    • Preventing Financial Slowdowns

      • Setting up holiday promotions (like the "12 Days of Christmas" sale) and automating offers to ensure revenue keeps coming in, even when you're away.

    • Setting Personal Boundaries

      • Tools and tricks for unplugging, including using apps like Opal to help limit work distractions.

      • Communicating with your team and clients far in advance, so everyone knows what to expect.

    • End-of-Year Prep

      • Reviewing budgets, cash flow, and tax obligations before taking time off, so you return refreshed and ready.

      • How a proper mental break leads to creativity and renewed energy.

    Taking time off isn't a luxury—it's essential for both you and your business. Plan ahead, set boundaries, and put systems in place so you can enjoy the holidays guilt-free, keep things running smoothly, and return refreshed and ready for the New Year.

    Resources Mentioned:

    • App: Opal (social media blocker) https://www.opal.so/

    Where to find Tina:

    Her Empire Builder: https://www.herempirebuilder.com/

    Instagram: https://www.instagram.com/tina_tower/

    YouTube: https://www.youtube.com/@herempirebuilder
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    22 mins