In this episode, Tina dives deep into the psychology and strategy behind selling high-ticket courses and masterminds. She explains why selling high-ticket can actually be easier and more rewarding than selling low-ticket offers, and uncovers the essentials needed to communicate, create, and deliver transformational high-end programs.

• Why High-Ticket Is Easier to Sell
  Tina reveals that selling a $15,000 program often takes the same effort as selling at much lower price points—so why not aim higher? High-ticket programs typically foster greater transformation and deeper relationships.

• Conversion Psychology for High-Ticket Offers
  Selling high-ticket is not about slick marketing—it's about true connection and deep understanding. Buyers of premium offers are looking for certainty, transformation, relevance, trust, and community.

• Sales Process for High-End Programs
  Instead of mass marketing, Tina emphasizes personal connections and outreach. She shares how she fills her masterminds (Impact Mastermind, Empress Circle) through curated invitations and powerful relationships—no need for public sales pages or social media blasts.

• What High-Ticket Buyers Really Want

  • Certainty and confidence that the offer delivers results

  • Transformation, not just information

  • Relevance to their situation and goals

  • Trust in the mentor or facilitator

  • Real connection and belonging in a curated community

• Positioning and Messaging
  High-ticket offers require clarity, confidence, and authority. Focus messaging on attracting the perfect-fit client—you're not trying to be everything to everyone.

• Conversion Triggers & Emotional Drivers
  Status, certainty, safety (including confidentiality), belonging, and urgency are all powerful triggers for high-ticket buyers. Foster a safe environment and screen participants carefully.

• Discovery Calls & Webinars
  The goal of calls is to find the right fit, not just "make the sale." Tina shares a personal story of a mastermind misfit and stresses the importance of proper screening for energy and alignment.

• Mindset of the Premium Seller
  Detach from needing the sale, focus on leadership and conviction, and price based on value and transformation, not just deliverables or hours.

Selling high-ticket offers isn't about harder selling—it's about leading with confidence, connection, and conviction. When you focus on transformation over transaction, your offers—and results—elevate naturally.

• High-End Offer Menu:
  DM Tina on Instagram or Facebook the word "menu" to get a full list of possible mastermind/membership components to design your own premium offer.

• Apply for Tina's Masterminds (2026 intake):
  Visit herempirebuilder.com/mastermind

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

I have my good friend Colin Boyd joining us on the podcast today! I took Colin's online course back in 2019 to help me with selling from webinar and there's things he taught that I still use in every presentation I give. In this episode he's sharing how to sell with webinar, how to get your confidence when speaking, why he moved from Australia, to the US, back to Australia and has now settled in the US! AND - his new book, "One Presentation Away".

• Colin's Speaking Journey & Breakthroughs: From early nerves to landing high-profile clients like HP and building a decade-long relationship through value-driven presentations.

• Selling vs. Performing: Why standing ovations matter less than crafting presentations that lead to concrete opportunities, sales, and offers.

• Common Mistakes Among Speakers: Overloading content, teaching over the audience's head, and neglecting to guide the energy and next steps.

• Infusion Selling: Colin's framework for blending valuable teaching with natural, story-infused selling throughout the entire talk (not just the ending pitch).

• The Power of Presence: Strategies and easy exercises for grounding yourself before a talk—including Colin's signature "presence exercise"—to channel the right energy and confidence on stage.

• Authentic Connection: The importance of vulnerability, reading the room, and using stories so your audience feels personally understood.

• Identity Shifts for Aspiring Speakers: How to reframe your self-perception and step into leadership, regardless of nerves or experience.

• Style & Energy: Why you don't need to be a high-octane "hype" speaker—authenticity and energy variation are more important than bravado.

• Colin's Book – One Presentation Away: What inspired the book, who it's for, and the special bonuses for early orders.

I hope you loved this conversation with Colin as much as I did. Speaking is such a powerful tool for creating both impact and sales when it's done with authenticity, clarity, and intention. If today's episode sparked something for you, I encourage you to grab a copy of Colin's new book One Presentation Away and start crafting the kind of talks that don't just inspire but also move people to action.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Where to find Colin Boyd:

Pre-order Colin's New Book + Bonuses: onepresentationawaybook.com

Instagram: @colinboyd

Self From Stage Academy: colinboyd.co

In this episode, Tina Tower dives into the art of long-term planning for entrepreneurs and course creators—redefining what “long-term” really means in today’s fast-changing market. She shares her signature approach to building a realistic and impactful three-year business plan that isn’t just about chasing bigger revenue but about architecting a business and life you love.

Resources:

Delphi AI (Tina’s AI-powered personal guide)

Key Topics Covered

• Why a 3-Year Plan?
  Tina explains why a three-year horizon is ideal in today’s rapidly evolving landscape and how it strikes the right balance between ambition and realism.

• Building a Business That Serves You:
  Learn how to design your business around your desired lifestyle—whether that means more travel, a shorter workweek, or time for family—rather than letting your business dictate your life.

• The Trap of Short-Term Thinking:
  Discover how constant launching, chasing trends, and setting only revenue goals without considering lifestyle can leave you exhausted and unfulfilled.

• Foundations of the 3-Year Plan:

  • Defining your vision for life and business three years from now

  • Auditing your current business model for sustainability, leverage, and alignment with future goals

  • Creating recurring and leveraged revenue streams for stability and freedom

  • Designing not just for efficiency but for energy and joy in your day-to-day life

• Tina’s Personal Planning Approach:
  Hear how Tina plans her year to prioritize travel and family, builds in downtime, and intentionally structures her business activities to support her energy and vision.

• Actionable Steps:
  Tina lays out concrete exercises—like creating a “stop doing” list, vision journaling your perfect day, and scheduling life events before work fills your calendar—to help you gain clarity and take control.Your dream business won’t happen by accident. Structure, planning, and a clear vision are essential to crafting a business that fuels your ideal life. Start your three-year plan now and create a business that gives you the freedom, fulfillment, and financial results you want.

Your dream business won’t happen by accident. Structure, planning, and a clear vision are essential to crafting a business that fuels your ideal life. Start your three-year plan now and create a business that gives you the freedom, fulfillment, and financial results you want.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this episode of the Her Empire Builder Show, Tina Tower dives deep into the critical transition every successful entrepreneur faces—the CEO shift. Tina shares her own business milestones and the mindset and strategy changes that helped her break through growth ceilings, from $300k to $1M, and beyond. This episode is packed with actionable insights for course creators ready to level up and scale their businesses, all while protecting their lifestyle and energy.

Resources:

Join Her Empire Builder: https://www.herempirebuilder.com/join

Free CEO Guide: DM Tina "shift" on Instagram or Facebook for her CEO shift worksheet and weekly CEO meeting guide.

Recommended Article: "1000 True Fans" by Kevin Kelly.

Tool: Monday.com for project management and systems.

• What Is the CEO Shift?

  • Understanding how "what got you here won't get you there."

  • The difference between hustling to build your business, and shifting into a CEO mindset for scalable, sustainable growth.

  • Finding your sweet spot for income, responsibility, and lifestyle.

• Milestone Markers and Personal Anecdotes

  • Tina's evolution at $300k, $1M, and $2M revenue levels.

  • Evaluating the cost versus joy of going to the next level in business.

• Early-Stage Must-Haves

  • Grit and personal hustle: building momentum, forming connections, and delivering exceptional service.

  • Embracing speed, overcoming perfectionism, and learning all roles in the business.

• The Bottleneck and the Shift

  • Recognizing when your current approach has become the bottleneck.

  • Letting go of "doing it all," and learning to trust team, systems, and processes.

• Thinking Like a CEO

  • Shifting from controlling everything to leading with vision and trust.

  • From reacting to leading intentionally and trusting your own intuition.

  • Letting go of the need to over-deliver out of guilt or fear.

• Optimizing for Scale

  • Streamlining with systems, automations, and AI before hiring more team members.

  • Auditing your role and workload to focus on high-impact tasks.

  • Scheduling dedicated CEO time for strategic planning.

• Energy Management

  • The importance of protecting your energy as the "engine" of your business.

  • Creating habits and boundaries for sustainability and joy.

• Common Traps That Keep Course Creators Stuck

  • Believing no one can do it as well as you can.

  • Over-delivering from guilt/fear.

  • Equating busyness with importance.

  • Confusing growth with scalable leverage.

• Action Steps

  • Audit and delegate tasks.

  • Start documenting and automating systems.

  • Schedule regular CEO reflection/planning time.

  • Clarify your vision and align your offers and audience.

  • Protect your energy with self-care and clear boundaries.

You didn't come this far to stay small. Define what your next level looks like, align your actions, and don't stop until you get there. Consistency and evolution are the keys to building a brilliant business and lifestyle.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

This one is extra special 💛 I'm joined by my dear friend Ashleigh Smith, co-founder of Rainbow Sky Creations and fellow teacher-turned-entrepreneur. We studied together at Sydney Uni, shared our early dreams of shaping young minds, and now we've both found new ways to teach beyond the classroom.

In this inspiring conversation, Ash shares how she transitioned from teaching in schools to building a thriving online business that serves educators through practical resources, mini-courses, and an incredible online community. 🌈👩‍🏫

We dive into:
🎓 Letting go of traditional teaching and carving a new path
📚 Creating digital products and courses that truly support teachers
🤝 Building a heart-led brand centered around connection
💡 The mindset shifts from educator to business owner
👩‍👧‍👦 Balancing motherhood and entrepreneurship with purpose

Whether you're a course creator, educator, or dreamer ready to grow something meaningful, this episode will leave you feeling inspired and deeply seen.

Want to join us inside Her Empire Builder? We're open NOW!

Check it out >>> https://www.herempirebuilder.com/join

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Where to find Ashleigh Smith:

Website www.rainbowskycreations.com

Instagram https://www.instagram.com/rainbowskycreations/

Mini courses https://rainbowskycreations.com/maths/

Spotify: https://open.spotify.com/show/79OKIULuCv9KD97zaUh3eL?si=d66c4c7842af4819

In this episode, Tina Tower dives deep into her personal strategies for achieving maximum productivity while avoiding burnout. She discusses the weekly work structure that allows her to build a thriving business, maintain flexibility and freedom, and keep her creativity and energy levels high. Tina shares her tried-and-tested scheduling methods, the importance of batching tasks, planning for white space and recovery, and how she protects her time, energy, and creative flow. Whether you're a seasoned entrepreneur or just starting out, Tina's insights will help you design a balanced, productive week that works for you and your lifestyle.

Resources:

Join Her Empire Builder: https://www.herempirebuilder.com/join

Tina Tower Instagram: https://www.instagram.com/tina_tower

Monday.com: https://try.monday.com/tinatower88

• Setting your week up for success: Structure your week around your energy and creativity levels—Tina uses Mondays for content creation, Tuesdays for calls and people-focused tasks, Wednesdays for deep work, Thursdays for catch-up and miscellaneous tasks, and Fridays for rest and recovery.

• Batching similar tasks: Grouping similar activities together minimizes mental switching, increases focus, and helps you get into a productive flow state.

• Boundaries and expectations: Set clear expectations with your team and clients about when you're available, and protect your time fiercely to avoid burnout.

• Planning downtime: Intentionally schedule rest and recovery, including extended breaks—Tina takes off the third week of every month unscheduled, as well as four weeks off at Christmas and other holidays throughout the year.

• Working with your energy: Pay attention to your own energy cycles, and don't push yourself past your limit. Build a schedule that is structured but still flexible enough for "life to happen."

• Using the right tools: Tina uses tools like Monday.com for task management and relies on simple pen-and-paper for quick idea capture during flow states.

• Personalization is key: Your ideal productivity schedule will look different based on your stage of life and personal values—don't compare your calendar to anyone else's.

• Recovery after big pushes: Build in time for recovery after major launches, conferences, or work peaks, rather than jumping right back into intense work.

As we close, Tina reminds us that true productivity comes from working with your energy and priorities, not just doing more. By batching tasks, setting boundaries, and planning real downtime, you can build a business that grows without burning out. Take what fits, make it your own, and design a rhythm that supports both success and balance.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this heartfelt and candid episode, Tina celebrates her and Mat's 20th wedding anniversary by inviting him on the podcast for the very first time! Together, they answer listener questions about life, marriage, parenting, business, and everything in between, offering a unique behind-the-scenes look at their unconventional journey as partners, parents, and business collaborators.

From juggling young kids with demanding businesses, to overcoming stereotypes and supporting each other's dreams, Tina and Mat open up about the real challenges and joys of building both a family and an empire together.

Resources:

Join Her Empire Builder: https://www.herempirebuilder.com/join

Tina Tower Instagram: https://www.instagram.com/tina_tower

• Parenting & Business Juggle:
  Tina and Mat reflect on the toughest seasons when the kids were young, acknowledging how much easier life gets as children grow up. They share advice about hiring help and leveraging time during demanding phases.

• Working & Living Together:
  The couple discuss the reality of being in close proximity day after day and how they've learned to give each other space (different offices are key!), respect each other's routines, and focus on shared goals.

• Communication in Uncertain Times:
  With some real talk on the early, uncertain years of Tina's business, they recount the importance of over-communicating, trusting each other, and knowing when to discuss—and when to let go.

• Breaking Stereotypes:
  Mat opens up about the societal perceptions and family opinions about working for his wife, and how he's dealt with the traditional "breadwinner" expectations.

• Happiness & Marriage Longevity:
  Both admit marriage isn't always easy and share how actively working on their relationship, communicating openly, and allowing each other to grow have been crucial for their happiness.

• Their Kids' Perspective:
  Tina and Mat chat about how their roles have influenced their sons, focusing on valuing individuality over stereotypes and showing that success and happiness look different for everyone.

• Adventure Stories:
  Get a laugh (and a cringe!) as they recount the weirdest things they've ever eaten while traveling through Mongolia and China.

As Tina and Mat's stories show, building a business and a life together comes with its own challenges, laughter, and lessons—but it's the ongoing commitment to communication, respect, and shared adventure that keeps it all working. From parenting to partnership, they remind us that success isn't about fitting into stereotypes, but about creating a life that feels true to you.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder