In this episode, Tina dives deep into the psychology and strategy behind selling high-ticket courses and masterminds. She explains why selling high-ticket can actually be easier and more rewarding than selling low-ticket offers, and uncovers the essentials needed to communicate, create, and deliver transformational high-end programs.

• Why High-Ticket Is Easier to Sell
  Tina reveals that selling a $15,000 program often takes the same effort as selling at much lower price points—so why not aim higher? High-ticket programs typically foster greater transformation and deeper relationships.

• Conversion Psychology for High-Ticket Offers
  Selling high-ticket is not about slick marketing—it's about true connection and deep understanding. Buyers of premium offers are looking for certainty, transformation, relevance, trust, and community.

• Sales Process for High-End Programs
  Instead of mass marketing, Tina emphasizes personal connections and outreach. She shares how she fills her masterminds (Impact Mastermind, Empress Circle) through curated invitations and powerful relationships—no need for public sales pages or social media blasts.

• What High-Ticket Buyers Really Want

  • Certainty and confidence that the offer delivers results

  • Transformation, not just information

  • Relevance to their situation and goals

  • Trust in the mentor or facilitator

  • Real connection and belonging in a curated community

• Positioning and Messaging
  High-ticket offers require clarity, confidence, and authority. Focus messaging on attracting the perfect-fit client—you're not trying to be everything to everyone.

• Conversion Triggers & Emotional Drivers
  Status, certainty, safety (including confidentiality), belonging, and urgency are all powerful triggers for high-ticket buyers. Foster a safe environment and screen participants carefully.

• Discovery Calls & Webinars
  The goal of calls is to find the right fit, not just "make the sale." Tina shares a personal story of a mastermind misfit and stresses the importance of proper screening for energy and alignment.

• Mindset of the Premium Seller
  Detach from needing the sale, focus on leadership and conviction, and price based on value and transformation, not just deliverables or hours.

Selling high-ticket offers isn't about harder selling—it's about leading with confidence, connection, and conviction. When you focus on transformation over transaction, your offers—and results—elevate naturally.

• High-End Offer Menu:
  DM Tina on Instagram or Facebook the word "menu" to get a full list of possible mastermind/membership components to design your own premium offer.

• Apply for Tina's Masterminds (2026 intake):
  Visit herempirebuilder.com/mastermind

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

I have my good friend Colin Boyd joining us on the podcast today! I took Colin's online course back in 2019 to help me with selling from webinar and there's things he taught that I still use in every presentation I give. In this episode he's sharing how to sell with webinar, how to get your confidence when speaking, why he moved from Australia, to the US, back to Australia and has now settled in the US! AND - his new book, "One Presentation Away".

• Colin's Speaking Journey & Breakthroughs: From early nerves to landing high-profile clients like HP and building a decade-long relationship through value-driven presentations.

• Selling vs. Performing: Why standing ovations matter less than crafting presentations that lead to concrete opportunities, sales, and offers.

• Common Mistakes Among Speakers: Overloading content, teaching over the audience's head, and neglecting to guide the energy and next steps.

• Infusion Selling: Colin's framework for blending valuable teaching with natural, story-infused selling throughout the entire talk (not just the ending pitch).

• The Power of Presence: Strategies and easy exercises for grounding yourself before a talk—including Colin's signature "presence exercise"—to channel the right energy and confidence on stage.

• Authentic Connection: The importance of vulnerability, reading the room, and using stories so your audience feels personally understood.

• Identity Shifts for Aspiring Speakers: How to reframe your self-perception and step into leadership, regardless of nerves or experience.

• Style & Energy: Why you don't need to be a high-octane "hype" speaker—authenticity and energy variation are more important than bravado.

• Colin's Book – One Presentation Away: What inspired the book, who it's for, and the special bonuses for early orders.

I hope you loved this conversation with Colin as much as I did. Speaking is such a powerful tool for creating both impact and sales when it's done with authenticity, clarity, and intention. If today's episode sparked something for you, I encourage you to grab a copy of Colin's new book One Presentation Away and start crafting the kind of talks that don't just inspire but also move people to action.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Where to find Colin Boyd:

Pre-order Colin's New Book + Bonuses: onepresentationawaybook.com

Instagram: @colinboyd

Self From Stage Academy: colinboyd.co

In this episode, Tina Tower dives into the art of long-term planning for entrepreneurs and course creators—redefining what “long-term” really means in today’s fast-changing market. She shares her signature approach to building a realistic and impactful three-year business plan that isn’t just about chasing bigger revenue but about architecting a business and life you love.

Resources:

Delphi AI (Tina’s AI-powered personal guide)

Key Topics Covered

• Why a 3-Year Plan?
  Tina explains why a three-year horizon is ideal in today’s rapidly evolving landscape and how it strikes the right balance between ambition and realism.

• Building a Business That Serves You:
  Learn how to design your business around your desired lifestyle—whether that means more travel, a shorter workweek, or time for family—rather than letting your business dictate your life.

• The Trap of Short-Term Thinking:
  Discover how constant launching, chasing trends, and setting only revenue goals without considering lifestyle can leave you exhausted and unfulfilled.

• Foundations of the 3-Year Plan:

  • Defining your vision for life and business three years from now

  • Auditing your current business model for sustainability, leverage, and alignment with future goals

  • Creating recurring and leveraged revenue streams for stability and freedom

  • Designing not just for efficiency but for energy and joy in your day-to-day life

• Tina’s Personal Planning Approach:
  Hear how Tina plans her year to prioritize travel and family, builds in downtime, and intentionally structures her business activities to support her energy and vision.

• Actionable Steps:
  Tina lays out concrete exercises—like creating a “stop doing” list, vision journaling your perfect day, and scheduling life events before work fills your calendar—to help you gain clarity and take control.Your dream business won’t happen by accident. Structure, planning, and a clear vision are essential to crafting a business that fuels your ideal life. Start your three-year plan now and create a business that gives you the freedom, fulfillment, and financial results you want.

Your dream business won’t happen by accident. Structure, planning, and a clear vision are essential to crafting a business that fuels your ideal life. Start your three-year plan now and create a business that gives you the freedom, fulfillment, and financial results you want.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder