In this episode, Tina Tower dives deep into the crucial pre-launch phase, explaining why waiting until launch to start marketing is a recipe for lackluster results. Instead, the magic happens in the six to eight weeks leading up to launch, when you’re building awareness, desire, and readiness in your audience. Tina walks listeners through the essential elements of an effective pre-launch campaign and actionable steps you can take to set your next launch up for massive success.

• Pre-Launch Matters: Launching to a “cold” audience almost never works—most successful launches are to people who have been warmed up over weeks.

• Messaging Is Everything: You need a crystal clear transformation promise, and your audience should know who your offer is for, what it is, and why it matters—well before the launch begins.

• Content Builds Desire: Use educational content, storytelling, testimonials, and case studies to create both trust and anticipation.

• List Building Is Essential: The size and quality of your email list directly impact your launch—a robust pre-launch period focuses on effective lead magnets, waitlists, and free trainings.

• Use Multiple Channels: Promote with live video, reels, LinkedIn events, podcasts, and collaborations to reach new audiences.

• Boost Engagement: Start genuine conversations with your audience through polls, DMs, and interactive content to raise excitement before the launch.

• Nurture and Sequence: Set up thorough nurture email sequences for all audience touchpoints to deliver value and build trust.

• Share Your Why: Open up about the reasons behind your offers—people respond to relatable, authentic stories.

• Build Anticipation Strategically: Map out an 8-week content plan leading up to launch, steadily increasing your visibility and hype.

• Avoid Common Mistakes: Don’t wait until launch week to promote, and don’t “over tease” your audience—always pair excitement with substance.

Launching your online course is exciting, but as Tina Tower shared, real success comes from what you do before launch week. By warming up your audience, building your list, and crafting clear messaging, you turn launch week into a celebration, not a surprise. Start early, nurture genuine interest, and you’ll see more excitement and conversions when you finally open the doors.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder