It’s a tale as old as time…

For thousands of years, marketing and sales have been arguing.

And, even though I talk marketing on this channel, I’ve been on both sides of this coin.

I know how much better the results are — and how much happier these teams are — when they get along.

And I want the same for you.

Sales and marketing think the other hates them and doesn't value their work, meaning they are automatically hostile towards each other.

I dispel these rumours in today's podcast and start the healing process.

Watch the video instead: https://exposure.ninja/bridge-gap

Get a FREE review of your website: https://exposureninja.com/rpod/review

Get the show notes: https://exposureninja.com/podcast/321/

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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we talk about:

• Lessons from UK Election Digital Advertising
• Scot Rail & Swiftonomics
• Warnings from Apple's Developer Conference

Timestamps

00:00 – Intro

00:49 – Story 1 – Lessons from UK Election Digital Advertising

15:12 – Story 2 – Scot Rail & Swiftonomics

31:37 – Story 3 – Warnings from Apple's Developer Conference

50:19 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-21/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-21

You May Also Enjoy…

Google’s AI Overviews Fiasco | ft. Joe Glendinning

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HUGE Google Leak Confirms SEO Theories | ft. Lucy King

https://exposureninja.com/podcast/dojo-19/

The Future of SEO Changed AGAIN | ft. Annabelle Baugh

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What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy

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Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen

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The Reason Your PPC Isn’t Working

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Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite

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2500+ internal Google documents, giving some details about how search works were accidentally leaked online.

This is the biggest Google leak I’ve ever seen.

These documents give us marketers an incredible insight into Google’s ranking factors.

Not only that but there’s evidence that Google has been lying to the SEO community for years.

In today’s podcast, I’m going to break down these documents so you as a marketing manager, business owner or SEO know what you need to do off the back of this information.

Watch the video instead: https://exposure.ninja/google-leak

Get a FREE review of your website: https://exposureninja.com/rpod/review

Get the show notes: https://exposureninja.com/podcast/320/

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Google’s AI Overviews Will Change SEO Forever

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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we’re joined by Joe Glendinning from Renew and Sustain, and we talk about:

• Google Rolls Back AI Overviews
• klarna cuts marketing spend by 25% through the use of AI
• IKEA is hiring store staff…in Roblox

Timestamps

02:30 – Story 1 – Google Rolls Back AI Overviews

11:50 – Story 2 – klarna cuts marketing spend by 25% through the use of AI
33:40 – Story 3 – IKEA is hiring store staff…in Roblox
46:28 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-20/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-20

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The Future of SEO Changed AGAIN | ft. Annabelle Baugh

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What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy

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Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen

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The Reason Your PPC Isn’t Working

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Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite

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The time has finally come. Google has released AI search to the public.

They’re calling it AI Overviews.

We've been waiting for this moment for a year — ever since Google started testing the Search Generative Experience (SGE) in Search Labs.

We were the first agency to share how to rank in SGE publicly, and now we’re sharing how you can rank in Google’s AI Overviews.

This is a podcast you don’t want to miss.

Watch the video instead: https://exposure.ninja/rank-ai-overviews

Get a FREE review of your website: exposureninja.com/rpod/review

Get the show notes: exposureninja.com/podcast/319/

Google’s AI Overviews Will Change SEO Forever

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In This Episode...

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we’re joined by Lucy King, and we talk about:

• How a huge Google leak confirms some juicy SEO theories
• JoJo Siwa's "Bad Girl" rebrand
• Are Google’s AI Overviews spreading misinformation?

Timestamps

02:21 – Story 1 – How a huge Google leak confirms some juicy SEO theories
27:58 – Story 2 – JoJo Siwa's "Bad Girl" rebrand
36:51 – Story 3 – Are Google’s AI Overviews spreading misinformation?
49:08 – The Tasks

Get a FREE review of your website

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Get the show notes

https://exposureninja.com/podcast/dojo-19/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-19

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Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite

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Do your Google Ad campaigns leave you wanting more?

Well, Google’s Performance Max ads may be for you.

Google likes to tell people that Performance Max ads are just plug-and-play, but we know you can get more from them by using a clever strategy.

In this video, we share some of the winning Performance Max strategies we use with clients so you can get the most from your ads.

Watch the video instead: https://exposure.ninja/performance-max

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Get the show notes: exposureninja.com/podcast/318/

Tesla’s PPC Marketing Mistakes

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Copy This OVERPOWERED PPC Strategy in 2024

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The Reason Your PPC Isn’t Working

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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we’re joined by Annabelle Baugh, and we talk about:

• Tim's AI Corner: Google launches SGE/AI Overviews.
• The Art and Science of Weather-Based Marketing
• Lessons from On The Beach's Sunny Circles

02:58 – Story 1 – Tim's AI Corner: Google launches SGE/AI Overviews.

25:32 – Story 2 – The Art and Science of Weather-Based Marketing

39:49 – Story 3 – Lessons from On The Beach's Sunny Circles

48:04 – The Tasks

Get a FREE review of your website

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Get the show notes

https://exposureninja.com/podcast/dojo-18/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-18

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The Risks of Relying on AI Content I ft. Andy Tuxford

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