The AI search revolution is happening right now, yet 98% of SEO professionals may be missing the opportunity — creating unprecedented advantages for the 2% who understand what's coming.

At MozCon London, our CEO, Charlie Marchant, surveyed 300 of the UK's sharpest SEO minds and discovered that only 2% are optimising for AI search platforms like ChatGPT, Gemini, and Perplexity.

While Google processes 8.5 billion searches daily, ChatGPT has reached 2.5 billion users in under three years, fundamentally changing how high-value customers research and purchase products.

For businesses targeting decision-makers with spending power, mastering AI Search Optimisation isn't just smart — it's becoming essential.

In this episode, Dale and Charlie reveal:

• Why only 2% of 300 top SEO experts are taking action on AI search (and the three psychological barriers holding everyone else back)
• The surprising data showing how AI Overviews displaced Featured Snippets in just six months — and why the same pattern will repeat with AI Mode
• How AI Search compresses buying funnels from multiple searches over weeks into single conversations that culminate in immediate purchases
• The brand authority factor: why AI Search focuses on sentiment and mentions across platforms rather than traditional backlinks
• Real-world case studies showing how The Ordinary dominates hyaluronic acid recommendations and ZUGU became the top iPad case across AI platforms
• The exact content formats that AI platforms favour (statistical data points increase citation probability by over 40%)
• Why getting featured in list articles on high-authority websites dramatically increases your chances of AI recommendations

Charlie also shares insights from industry legends, including Tom Capper (Moz's leading search scientist), revealing the resistance patterns preventing widespread adoption while early movers establish insurmountable competitive advantages.

As Charlie explains in the episode:

"We would never, as SEOs prior to AI Overviews, have decided to ignore 10% of informational keywords relevant to our business, and I don't really see why we would start doing that now."

If you're ready to capitalise on this opportunity while your competitors remain fixated solely on traditional SEO, this episode provides your complete strategic framework for dominating AI Search before it becomes standard practice.

This podcast episode was created in partnership with Profound.

The AI Search revolution is here, and businesses that master content optimisation for these platforms will dominate their markets while competitors scramble to catch up.

With ChatGPT now processing over one billion searches daily and Google's AI Overviews becoming the default search experience, optimising content for AI Search isn't just a smart strategy; it's SURVIVAL.

The stakes couldn't be higher: AI search results don't just drive traffic, they actively influence customer decisions by recommending specific brands and solutions.

For marketing leaders targeting high-value audiences, mastering AI Search Optimisation has become the ultimate competitive advantage.

In this episode, I reveal:

• The exact two-step audit process to discover where you're winning (and losing) in AI search results across ChatGPT, Google's AI Overviews, Perplexity, and other AI platforms.

• Why different AI platforms prefer completely different content types — and how Google AI overviews favour "owned media" while ChatGPT prioritises "earned media" from third-party sites

• The E-E-A-T framework (Experience, Expertise, Authoritativeness, Trust) that determines which content gets cited, and why adding personal experience beats generic AI-generated content every time

• How AI tools use "query fan-out" to break single questions into dozens of parallel searches — and why covering topics from multiple angles dramatically increases your citation chances

• The content structure secrets that get your recommendations featured at the top of AI responses, including why successful articles now put answers first instead of burying them in lengthy introductions

I'll walk you through real examples from tools like Profound, an Exposure Ninja partner, showing exactly how top-performing content is structured and why articles about "best robo advisors" all follow identical formats that AI tools love to cite.

Plus, I'll share our approach for Elite Renewables (one of my other companies), where we've created unique, experience-driven content by interviewing engineers about real client projects, giving AI tools information they can't find anywhere else.

If you're ready to position your business ahead of the AI Search curve while your competitors remain focused solely on traditional SEO, this episode provides your complete blueprint for dominating this emerging landscape.

Try Profound:

https://exposure.ninja/profound

Get the podcast notes:

https://exposureninja.com/podcast/363/

Listen to these episodes next:

What is AI Search Optimisation (and How To Do It)

https://exposureninja.com/podcast/358/

AI Is DECIMATING This Industry’s Marketing

https://exposureninja.com/podcast/362/

9 Reasons Why Your Traffic Is DOWN This Year

https://exposureninja.com/podcast/361/

Google's AI Mode has officially launched in the UK, fundamentally transforming how high-value prospects discover and evaluate businesses, creating unprecedented opportunities for marketing leaders who act fast.

While currently representing just 1.25% of total Google searches, AI Mode's user base consists of your most valuable prospects: decision-makers asking detailed, high-intent queries that are 2-3 times longer than traditional searches.

For businesses targeting qualified leads with spending power, mastering how to rank in AI Mode isn't just smart — it's becoming essential.

In this episode, we reveal:

• How Google's AI Mode differs from AI Overviews and why this creates a "winner-takes-most" scenario for businesses that get cited in results

• The hidden "Query Fan Out" technology that runs hundreds of related searches behind the scenes — and how to optimise your content strategy accordingly

• Why brand reputation has become the secret weapon for AI Mode success, with real examples of how third-party citations from high-authority sites dramatically increase your chances of recommendation

• The five-phase AI search optimisation strategy that's helping our clients dominate AI Mode results whilst competitors remain focused solely on traditional SEO

• Specific content formats that AI Mode favours, including why statistical data points increase citation probability by over 40%

We'll share real-world insights from our client work, including analysis of which types of businesses are winning in AI Mode and exactly why they're being selected over higher-ranking traditional SEO competitors.

As Charlie explains in the episode:

"The good thing for the underdogs and for the businesses who really know who their target market is, is that AI Mode can scour way beyond the first page of Google to find you the most relevant result. If you are positions 1, 2, 3 on Google, that doesn't necessarily mean you'll be referenced in AI Mode."

If you're ready to implement these AI Search Optimisation strategies while your competitors are still figuring out what ranking in AI Mode even means, this episode provides your complete blueprint for capturing high-intent prospects in this rapidly evolving search landscape.

Get the show notes:

https://exposureninja.com/podcast/dojo-59/

Listen to these episodes next:

“ChatGPT Agent” Is Changing How People Buy AGAIN

https://exposureninja.com/podcast/dojo-58/

Everything We Know About the June 2025 Google Algorithm Update (So Far)

https://exposureninja.com/podcast/dojo-57/

What is AI Search? And Why Is It So Important?

https://exposureninja.com/podcast/dojo-56/

ChatGPT Agent has launched with the ability to complete purchases autonomously — and it's changing how high-value customers buy, creating massive opportunities for prepared marketers.

Available now in paid ChatGPT subscriptions, this tool completes complex purchasing tasks in under 3 minutes that take humans 30+ minutes of research and comparison shopping.

For businesses targeting decision-makers, mastering ChatGPT Agent optimisation isn't just smart — it's becoming essential.

In this episode, Charlie and Dale reveal:

• How ChatGPT Agent actually works behind the scenes — including our live restaurant booking demonstration showing exactly how AI agents research and make recommendations

• Why your conversion rate optimisation suddenly became 10x more critical — and the specific technical requirements that determine whether AI agents complete purchases on your site or abandon it immediately

• The "Reading Mode" challenge that makes schema markup essential for AI visibility (even though humans never see it)

• Why platform partnerships with OpenTable, Booking.com, and Shopify now directly influence your search visibility

• The strategic shift from experimental (20% budget) to core strategy (80% budget) needs to happen right now

I'll share real examples from our live testing, including how ChatGPT Agent abandoned difficult websites instantly and why it checked for vegetarian starters when booking restaurants — something most humans wouldn't consider.

As Charlie said in the episode:

"I feel like this and the rollout of AI Mode... is the trigger point that this is moving fast. If ChatGPT rolled this out, Google is gonna be hot on its heels."

If you're ready to optimise for the reality that customers are delegating purchasing decisions to AI agents, this episode provides your complete action plan.

Get the show notes:

https://exposureninja.com/podcast/dojo-58/

Listen to these episodes next:

What is AI Search? And Why Is It So Important?

https://exposureninja.com/podcast/dojo-56/

AI Search to Overtake Traditional Search by 2028

https://exposureninja.com/podcast/dojo-54/

Everything Marketers Need to Know About AI Max for Search

https://exposureninja.com/podcast/dojo-53/

We studied 7 million finance keywords and found one industry getting absolutely decimated by Google's AI Overviews.

The results are staggering: 58% of Google searches now end in no clicks, ChatGPT serves 5.5 billion monthly active users, and AI Overviews appear in 38% of mortgage searches and 52% of financial advisory queries — yet most businesses remain completely unprepared for this shift.

But here's what shocked us most: this isn't just happening to "AI-vulnerable" industries.

For marketing leaders ready to adapt rather than resist, this represents the greatest competitive advantage opportunity in a decade.

In this episode, I reveal:

• The startling reality behind our 7 million keyword analysis — including why even "Your Money or Your Life" topics aren't immune to AI disruption

• How AI Overviews create an average 15.49% drop in click-through rates (and why this is actually fantastic news if you sell products directly)

• The Investopedia case study that will terrify content marketers

• Why "the middleman is dying"

• Our three-pillar framework for AI marketing success

• Real client results showing 72% increases in AI Overview appearances in just one quarter

I'll share concrete examples from our client work, including how we helped Zugu Case dominate AI recommendations for iPad accessories by implementing our omnipresence strategy across multiple platforms.

If you're ready to reorient your marketing strategy towards where users are actually going (rather than clinging to declining organic traffic), this episode provides your complete roadmap for thriving in the AI-first marketing era.

Get the "How AI Overviews Are Disrupting Finance Marketing" white paper:

https://exposureninja.com/ai-overviews-finance/

Get the show notes:

https://exposureninja.com/podcast/362/

Listen to these episodes next:

How To Rank in Google’s AI Mode

https://exposureninja.com/podcast/357/

9 Reasons Why Your Traffic Is DOWN This Year

https://exposureninja.com/podcast/361/

Copy This 11,000+ Lead Full Funnel Marketing Strategy

https://exposureninja.com/podcast/355/

Website traffic drops can feel like a punch to the gut, especially when millions in revenue are at stake.

While traffic declines are amongst the most stressful experiences for marketing leaders, they're rarely mysterious once you understand the underlying patterns.

After diagnosing and resolving hundreds of traffic drops over the past decade for £10m+ turnover B2B and B2C businesses, we've identified exactly why websites lose visibility — and more importantly, how to fix it.

In this episode, I reveal:

• The two distinct categories of traffic drops (gradual vs sudden) and why misdiagnosing the type often makes recovery impossible

• How AI Search tools like ChatGPT (now processing 1 billion daily searches) are quietly siphoning traffic from traditional search, and the strategic shift from capturing clicks to earning AI recommendations

• The "SEO neglect" phenomenon that's causing gradual ranking erosion, including why content from 2021 (like we found on OVO Energy's site) is losing competitiveness without regular updates

• Why Google's 300 annual micro-updates create cumulative traffic decline that often goes unnoticed until it's severe (like OVO Energy's drop from 5,400 to 3,000 first-page keywords)

• The technical migration mistakes that can obliterate traffic overnight — including the email we received: "We moved from Magento to Shopify three weeks ago and rankings keep dropping"

• How to distinguish between real traffic drops and measurement errors (the relief when it's just a tracking problem!)

I'll walk you through real client examples, including our diagnostic process for major algorithm update impacts and the systematic approach that helps businesses not just recover, but emerge stronger.

Whether you're facing a gradual slide or sudden plunge, this episode provides your complete diagnostic framework for identifying the root cause and implementing targeted recovery strategies before your competitors capitalise on your visibility loss.

Get The Show Notes:

https://exposureninja.com/podcast/361/

Listen To These Episodes Next:

58% of Google Clicks Are Gone. What Now?

https://exposureninja.com/podcast/359/

The New AI Threat Terrifying Every Global Brand

https://exposureninja.com/podcast/360/

What is AI Search Optimisation (and How To Do It)

https://exposureninja.com/podcast/358/

Hey everyone 👋

On July 23rd, Charlie Marchant (CEO) will host a live session, which we'd love for you to attend.

The session is designed for marketers and business owners in the healthcare and medical sector, but there are lessons on high-ROI lead generation that everyone in any sector can learn and apply to their business.

During the session, Charlie and the team will share how they achieve these amazing results for our client, Age Care Bathrooms:

• 3,832 qualified leads in just 9 months (137% of their 12-month target)

• £215k in revenue generated from organic search alone
• 363% increase in Google Ads conversions
• 300+ sustained monthly organic leads (up from just 60)
• 77% increase in total ranking keywords
• #1 Google ranking for high-value terms like "mobility bathrooms"

If you'd like to learn how this high-ROI integrated marketing campaign came together, register for a seat today (seats are limited).

Claim your seat: https://exposure.ninja/healthcare-masterclass

Hope to see you there.

The June 2025 Google Broad Core Update is reshaping search results across industries, and the data reveals some interesting patterns that every marketing leader needs to understand.

While broad core updates typically roll out over three weeks, this one brings unprecedented changes:

AI Overviews have jumped to 15% visibility in some sectors, zero-click searches have grown from 56% to 69%, and certain industries are experiencing massive volatility while others remain surprisingly stable.

In this episode, Dale and Charlie reveal:

• Why the US is seeing "really, really high volatility" while Europe remains largely unaffected (and what this geographic pattern tells us about Google's rollout strategy)
• The shocking discovery that health websites — typically hammered during YMYL updates — are showing minimal impact this time
• How AI Overviews are being aggressively pushed into traditional search results, with desktop coverage jumping 9.19% overnight
• Which specific industries are winning and losing during this update (arts and entertainment are getting crushed, while real estate remains stable)
• The five key factors causing ranking drops: thin content, poor E-E-A-T, outdated information, technical debt, and low-quality backlink profiles

Dale and Charlie share real data from Semrush's Sensor algorithm volatility tracker, showing exactly which sectors are most volatile. They also discuss the disturbing trend of informational content sites losing ground to major news publishers like the BBC.

If your rankings have dropped or you're seeing unusual traffic patterns, this episode provides your complete action plan for navigating the next two weeks of volatility, including why the worst thing you can do right now is panic and make drastic changes.

Watch or listen now to understand what's really happening during this update and position your business for recovery.

Get the show notes:

https://exposureninja.com/podcast/dojo-57/

Listen to these episodes next:

What is AI Search? And Why Is It So Important?

https://exposureninja.com/podcast/dojo-56/

AI Search to Overtake Traditional Search by 2028

https://exposureninja.com/podcast/dojo-54/

Have Google’s AI Overview Ranking Factors Been Revealed?

https://exposureninja.com/podcast/dojo-52/