The AI search revolution is happening right now, yet 98% of SEO professionals may be missing the opportunity — creating unprecedented advantages for the 2% who understand what's coming.

At MozCon London, our CEO, Charlie Marchant, surveyed 300 of the UK's sharpest SEO minds and discovered that only 2% are optimising for AI search platforms like ChatGPT, Gemini, and Perplexity.

While Google processes 8.5 billion searches daily, ChatGPT has reached 2.5 billion users in under three years, fundamentally changing how high-value customers research and purchase products.

For businesses targeting decision-makers with spending power, mastering AI Search Optimisation isn't just smart — it's becoming essential.

In this episode, Dale and Charlie reveal:

• Why only 2% of 300 top SEO experts are taking action on AI search (and the three psychological barriers holding everyone else back)
• The surprising data showing how AI Overviews displaced Featured Snippets in just six months — and why the same pattern will repeat with AI Mode
• How AI Search compresses buying funnels from multiple searches over weeks into single conversations that culminate in immediate purchases
• The brand authority factor: why AI Search focuses on sentiment and mentions across platforms rather than traditional backlinks
• Real-world case studies showing how The Ordinary dominates hyaluronic acid recommendations and ZUGU became the top iPad case across AI platforms
• The exact content formats that AI platforms favour (statistical data points increase citation probability by over 40%)
• Why getting featured in list articles on high-authority websites dramatically increases your chances of AI recommendations

Charlie also shares insights from industry legends, including Tom Capper (Moz's leading search scientist), revealing the resistance patterns preventing widespread adoption while early movers establish insurmountable competitive advantages.

As Charlie explains in the episode:

"We would never, as SEOs prior to AI Overviews, have decided to ignore 10% of informational keywords relevant to our business, and I don't really see why we would start doing that now."

If you're ready to capitalise on this opportunity while your competitors remain fixated solely on traditional SEO, this episode provides your complete strategic framework for dominating AI Search before it becomes standard practice.

This podcast episode was created in partnership with Profound.

The AI Search revolution is here, and businesses that master content optimisation for these platforms will dominate their markets while competitors scramble to catch up.

With ChatGPT now processing over one billion searches daily and Google's AI Overviews becoming the default search experience, optimising content for AI Search isn't just a smart strategy; it's SURVIVAL.

The stakes couldn't be higher: AI search results don't just drive traffic, they actively influence customer decisions by recommending specific brands and solutions.

For marketing leaders targeting high-value audiences, mastering AI Search Optimisation has become the ultimate competitive advantage.

In this episode, I reveal:

• The exact two-step audit process to discover where you're winning (and losing) in AI search results across ChatGPT, Google's AI Overviews, Perplexity, and other AI platforms.

• Why different AI platforms prefer completely different content types — and how Google AI overviews favour "owned media" while ChatGPT prioritises "earned media" from third-party sites

• The E-E-A-T framework (Experience, Expertise, Authoritativeness, Trust) that determines which content gets cited, and why adding personal experience beats generic AI-generated content every time

• How AI tools use "query fan-out" to break single questions into dozens of parallel searches — and why covering topics from multiple angles dramatically increases your citation chances

• The content structure secrets that get your recommendations featured at the top of AI responses, including why successful articles now put answers first instead of burying them in lengthy introductions

I'll walk you through real examples from tools like Profound, an Exposure Ninja partner, showing exactly how top-performing content is structured and why articles about "best robo advisors" all follow identical formats that AI tools love to cite.

Plus, I'll share our approach for Elite Renewables (one of my other companies), where we've created unique, experience-driven content by interviewing engineers about real client projects, giving AI tools information they can't find anywhere else.

If you're ready to position your business ahead of the AI Search curve while your competitors remain focused solely on traditional SEO, this episode provides your complete blueprint for dominating this emerging landscape.

Try Profound:

https://exposure.ninja/profound

Get the podcast notes:

https://exposureninja.com/podcast/363/

Listen to these episodes next:

What is AI Search Optimisation (and How To Do It)

https://exposureninja.com/podcast/358/

AI Is DECIMATING This Industry’s Marketing

https://exposureninja.com/podcast/362/

9 Reasons Why Your Traffic Is DOWN This Year

https://exposureninja.com/podcast/361/

Google's AI Mode has officially launched in the UK, fundamentally transforming how high-value prospects discover and evaluate businesses, creating unprecedented opportunities for marketing leaders who act fast.

While currently representing just 1.25% of total Google searches, AI Mode's user base consists of your most valuable prospects: decision-makers asking detailed, high-intent queries that are 2-3 times longer than traditional searches.

For businesses targeting qualified leads with spending power, mastering how to rank in AI Mode isn't just smart — it's becoming essential.

In this episode, we reveal:

• How Google's AI Mode differs from AI Overviews and why this creates a "winner-takes-most" scenario for businesses that get cited in results

• The hidden "Query Fan Out" technology that runs hundreds of related searches behind the scenes — and how to optimise your content strategy accordingly

• Why brand reputation has become the secret weapon for AI Mode success, with real examples of how third-party citations from high-authority sites dramatically increase your chances of recommendation

• The five-phase AI search optimisation strategy that's helping our clients dominate AI Mode results whilst competitors remain focused solely on traditional SEO

• Specific content formats that AI Mode favours, including why statistical data points increase citation probability by over 40%

We'll share real-world insights from our client work, including analysis of which types of businesses are winning in AI Mode and exactly why they're being selected over higher-ranking traditional SEO competitors.

As Charlie explains in the episode:

"The good thing for the underdogs and for the businesses who really know who their target market is, is that AI Mode can scour way beyond the first page of Google to find you the most relevant result. If you are positions 1, 2, 3 on Google, that doesn't necessarily mean you'll be referenced in AI Mode."

If you're ready to implement these AI Search Optimisation strategies while your competitors are still figuring out what ranking in AI Mode even means, this episode provides your complete blueprint for capturing high-intent prospects in this rapidly evolving search landscape.

Get the show notes:

https://exposureninja.com/podcast/dojo-59/

Listen to these episodes next:

“ChatGPT Agent” Is Changing How People Buy AGAIN

https://exposureninja.com/podcast/dojo-58/

Everything We Know About the June 2025 Google Algorithm Update (So Far)

https://exposureninja.com/podcast/dojo-57/

What is AI Search? And Why Is It So Important?

https://exposureninja.com/podcast/dojo-56/