🎙 On today’s episode, we’re joined by sport and exercise psychologist Ella Whitcomb-Khan to tackle one of the biggest mistakes fitness coaches, personal trainers, and online coaches make - neglecting their client community.

❌ You don’t just have a lead generation problem - you have a retention problem.

✅ The truth? Clients buy for the result, but they stay for the community - and that’s where your real money is made.

Inside this episode, we break down exactly how to fix it and build a community that:

✅ Increases client retention and lifetime value

✅ Drives referrals and word-of-mouth growth

✅ Gets clients better results through connection and accountability

✅ Boosts your revenue without constantly chasing new leads

✅ Creates a culture that practically runs itself over time

🎯 We also dive into:

• The psychology behind why clients leave - and what keeps them hooked long-term

• Why most online fitness coaches kill their community vibe without realising it

• How to engineer culture, behaviour, and connection (without it feeling forced)

• Simple tweaks that turn your community into the most powerful growth asset in your coaching business

Whether you coach fat loss, work with busy professionals, or niche down into groups like salespeople or shift workers - this episode is your playbook for building a thriving community that keeps clients paying, engaged, and referring.

On today’s episode, we dive deep into the world of menopause coaching with Adele Johnston, better known as “The Menopause Coach.” With years of experience in women’s health and her own journey through early menopause, Adele shares transformative insights for coaches working with clients navigating pre-menopause, perimenopause, and menopause itself.

Key Takeaways:

• Understanding the stages of menopause and how they affect nutrition, training, and client goals.

• Adapting coaching strategies to address unique challenges, like joint pain, hormonal changes, and fatigue.

• Insights into GLP1 medications (e.g., Ozempic) and their role in menopause-related weight management.

• The psychology of coaching menopausal clients and creating a safe, empathetic coaching environment.

• Practical advice for male and female coaches to build their knowledge and support menopausal clients effectively - and much more!

This episode is a must-listen for fitness coaches who want to deepen their understanding of menopause and become better equipped to serve their clients. Whether you’re a seasoned trainer or just starting out, Adele’s expertise will help you approach this complex topic with confidence.

On today’s episode, we uncover the path to financial freedom for online fitness coaches with wealth advisor Ryan Moore.

Ryan shares actionable insights on how to build wealth, manage finances, and set up a retirement plan that could help you reach millionaire status. From clearing debts to harnessing the power of compound interest, this episode is packed with practical steps tailored to the unique challenges and opportunities that online coaches face.

Key Takeaways:

• How to set and reach your “financial freedom number” for a stress-free future

• The importance of investing in ISAs, pensions, and low-cost index funds to grow wealth

• Proven budgeting strategies and financial habits to live below your means

• Steps to automate investments and secure consistent growth over time

• Why starting early makes a difference, even with small amounts—and much more!

Whether you’re just starting or scaling your coaching business, this episode gives you the roadmap to retire with financial peace of mind.

The Dream 100 is a technique I first heard about from Russell Brunson, but to be honest, I don't know its origins. Maybe Russell Pioneered it, maybe it was someone else...

Regardless, this is a technique which is incredible to grow and scale your business in any area you dream of!

In todays episode I want to break down the exact actions that you can take to get some new clients in your business. In fact, these are some of the exact strategies our 1-1 premium Coaching clients will get access to also.

I know what its like to go through a rough patch of July and August, as not too many years ago I was also seeing the pinch of this time of year, but luckily September onwards is some of the best selling opportunities in the year. So I wanted to give you an exact strategy to action.

If you have any Questions on todays episode, feel free to ask me on instagram @JackSymonsOfficial

and if you have enjoyed todays episode or found it helpful at all, make sure to share it with another coach! - This podcast primarily grows through word of mouth so it means the world if you are able to share it as it means that we are 1 step closer to the dream of providing an entirely free source of growing and scaling your fitness coaching business.

This episode of The Journey is very off the cuff and sharing something that I genuinely feel has lead to some of my best months ever!

Todays episode might be a bit of a harsh wake up call for many, but equally its the sort of thing you can actively improve upon straight after listening.

So in todays episode... lets look at why you aren't making what you want to make... and what we can do to fix it

The 4 Definite's is my fool proof approach to end every sales call without ever losing it to a unsure, iffy kind of reason of a lead kicking 'taking action' down the road