🎙 On today’s episode, we’re joined by sport and exercise psychologist Ella Whitcomb-Khan to tackle one of the biggest mistakes fitness coaches, personal trainers, and online coaches make - neglecting their client community.

❌ You don’t just have a lead generation problem - you have a retention problem.

✅ The truth? Clients buy for the result, but they stay for the community - and that’s where your real money is made.

Inside this episode, we break down exactly how to fix it and build a community that:

✅ Increases client retention and lifetime value

✅ Drives referrals and word-of-mouth growth

✅ Gets clients better results through connection and accountability

✅ Boosts your revenue without constantly chasing new leads

✅ Creates a culture that practically runs itself over time

🎯 We also dive into:

• The psychology behind why clients leave - and what keeps them hooked long-term

• Why most online fitness coaches kill their community vibe without realising it

• How to engineer culture, behaviour, and connection (without it feeling forced)

• Simple tweaks that turn your community into the most powerful growth asset in your coaching business

Whether you coach fat loss, work with busy professionals, or niche down into groups like salespeople or shift workers - this episode is your playbook for building a thriving community that keeps clients paying, engaged, and referring.