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The Elastic Brand

By: Richard Miller
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  • Summary

  • STRUCTURE YOUR BRAND FOR SCALEABILITY AND GROWTH. Hey, I'm Richard Miller, Brand Director and business owner. Building a trusted and consistent brand with the flexibility to scale and grow is a challenge for most businesses. In order to achieve the highest honour of brand recognition, we must first understand the architecture of the brand, what it’s single minded proposition is, why it exists and why anyone should care. I'll share the principles of my BrandArc®; the first steps to producing your businesses’ own brand language as well as practical consumer acquisition strategies you can use to scale and grow your business. I'd love to hear from you and get you involved. Email me richard@crispand.co or through the website http://www.crispand.co
    © 2023 The Elastic Brand
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Episodes
  • Elastic Brand - Season overview

    Elastic Brand - Season overview
    Aug 16 2022

    Hey, Richard Miller here. 

    Episode 1 is an overview of what you can expect this season in The Elastic Brand.

    Have a listen and drop me a line to let me know what you think.

    richard@crispand.co

    I'd love to hear from you.

    See omnystudio.com/listener for privacy information.
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    13 mins
  • Understanding your brand and business objectives

    Understanding your brand and business objectives
    Aug 23 2022

    Today, I'm joined by Siobhan Miller, Marketing, Partnerships and Events Manager for poddiy®.

    Shiv talks about how this innovative concept in DIY podcasting has evolved and grown whilst maintaining its brand integrity and values.

    Drop me a line richard@crispand.co and let's chat.

    Follow poddiy... www.poddiy.com.au and on all the usual socials.

    See omnystudio.com/listener for privacy information.
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    21 mins
  • Why, why, why?

    Why, why, why?
    Sep 4 2022

    Recorded with poddiy at the Royal Adelaide Show, in this episode Richard delves in to the psychology of why your why is important.

    Drop me a line richard@crispand.co and let's chat.

    Take a look at some of our work www.crispand.co

    Follow poddiy... www.poddiy.com.au and on all the usual socials.

    See omnystudio.com/listener for privacy information.
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    13 mins
Marketing Economics
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