Advertising is getting more expensive, more crowded, and—let’s face it—less trusted.

But there’s a powerful growth strategy that too many dermatology practices overlook. It costs less. It converts better. And it builds loyalty along the way.

It’s called The Referral Ripple, and in this episode, we’ll discuss how to activate it in your practice so patients don’t just come to you…they bring others with them.

The Distinctive Dermatologist is brought to you by GentleCure from SkinCure Oncology. GentleCure…tough on cancer, easy on skin

We’ve all been there. The patient books the appointment. Maybe even confirms it. And then… silence. No call. No show. It’s frustrating, costly, and—if it happens enough—it can throw off the rhythm of even the best-run practice.

But here’s the key question: What makes a dermatology practice so distinctive that patients don’t just schedule—but show up, come back, and refer others?

Today, The Distinctive Dermatologist tackles the ghosting epidemic—and how your practice can reduce it by delivering an Ultimate Customer Experience®.

In a time of rapid change with new technologies, evolving patient expectations, and innovations, the ability to lead—rather than lag—can define your long-term success.

That's why we’re focusing this episode on a critical topic for anyone who wants their practice to not just survive—but thrive: staying ahead of industry trends.

In the real world of expanding practices, increasing overhead, and rising expectations, how do you keep your clinical excellence intact while growing your business in a sustainable, distinctive way?

Today we’re exploring a challenge that many practices face—especially those that are growing: how to balance business growth with patient care.

Pediatric dermatology presents a unique set of challenges and opportunities. Children often present with common conditions, but what sets this population apart isn’t just the conditions themselves. It’s the dynamics of treating not just a patient, but a family.

That means the experience has to work for the child and the parent alike. In this episode, we’re diving into how dermatologists can better serve pediatric patients and their families, creating experiences that are clinically excellent and emotionally reassuring.

In an era when patients turn to Google before they call your office, your digital presence is no longer optional—it’s foundational.

That's why this episode focuses on a topic that’s become one of the most influential drivers of practice growth—and one of the most overlooked by busy professionals: improving your online reputation and managing patient reviews.

We've got something special for you — a crash course on how to make your clinic run like a well-oiled machine. When you're running a dermatology clinic, your primary concern is, of course, patient care.

However, efficiency isn't just about getting through the day; it's an integral part of the patient experience. A streamlined process can reduce wait times, enhance service delivery, and leave both staff and patients more satisfied.

This is an encore segment that was originally recorded in 2023 -- but the information about the importance of the patient experience is more relevant today than ever!

When patients come to your office, they're not just looking for treatment. They're looking for confidence—in you, in your process, and in the decision they're about to make about their health.

One of the biggest mistakes dermatologists make? Taking choice out of the equation.

Today's episode of "The Distinctive Dermatologist" examines the importance of presenting options so that patients become more actively involved in their treatment plan so they become significantly more likely to follow through.