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The Distinctive Dermatologist

The Distinctive Dermatologist

By: Scott McKain
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Listen for the latest trends, strategies, and steps to enhancing your dermatology practice and delivering the Ultimate Customer Experience® for your patients. Enhancing the experience your patients receive grows your repeat and referral business -- meaning greater practice profitability. Join bestselling author and Hall of Fame speaker and marketer, Scott McKain on this weekly session specifically for dermatologists and their colleagues.2023 Economics Hygiene & Healthy Living Management Management & Leadership Physical Illness & Disease
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Episodes
  • The Referral Ripple: How to Get More Patients Without Spending on Ads
    May 13 2025

    Advertising is getting more expensive, more crowded, and—let’s face it—less trusted.

    But there’s a powerful growth strategy that too many dermatology practices overlook. It costs less. It converts better. And it builds loyalty along the way.

    It’s called The Referral Ripple, and in this episode, we’ll discuss how to activate it in your practice so patients don’t just come to you…they bring others with them.

    The Distinctive Dermatologist is brought to you by GentleCure from SkinCure Oncology. GentleCure…tough on cancer, easy on skin

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    6 mins
  • When Patients Ghost: Reducing No-Shows and Increasing Rebooking
    May 6 2025

    We’ve all been there. The patient books the appointment. Maybe even confirms it. And then… silence. No call. No show. It’s frustrating, costly, and—if it happens enough—it can throw off the rhythm of even the best-run practice.

    But here’s the key question: What makes a dermatology practice so distinctive that patients don’t just schedule—but show up, come back, and refer others?

    Today, The Distinctive Dermatologist tackles the ghosting epidemic—and how your practice can reduce it by delivering an Ultimate Customer Experience®.

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    7 mins
  • Staying Ahead of Industry Trends in Changing Times
    Apr 29 2025

    In a time of rapid change with new technologies, evolving patient expectations, and innovations, the ability to lead—rather than lag—can define your long-term success.

    That's why we’re focusing this episode on a critical topic for anyone who wants their practice to not just survive—but thrive: staying ahead of industry trends.

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    7 mins

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