Showing results by author "Scott McKain" in All Categories

With the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. Award-winning author and speaker Scott McKain examines what an iconic organization or leader is and helps you attain and retain that rare status. If your company has slipped in its standing, McKain teaches you how you can regain your position.

In a volatile economy, most businesses react the same way — they cut back, blend in, and hope to ride out the storm. But in times of uncertainty, blending in is the fastest way to disappear. In this four-part series, internationally acclaimed speaker and business advisor Scott McKain reveals how to rise above the noise, create competitive separation, and earn lasting customer loyalty — even when the marketplace is under pressure. Drawing on decades of research, global speaking experience, and real-world case studies, Scott shares practical strategies you can use right now.

Listen for the latest trends, strategies, and steps to enhancing your dermatology practice and delivering the Ultimate Customer Experience® for your patients. Enhancing the experience your patients receive grows your repeat and referral business -- meaning greater practice profitability. Join bestselling author and Hall of Fame speaker and marketer, Scott McKain on this weekly session specifically for dermatologists and their colleagues.

In this hyper-competitive, globally connected world, how do organizations and individual professionals stand out from the competition and engage their customers? All Business Is Still Show Business reveals that the secrets and standards of the entertainment industry are exactly what every business in any industry needs to create distinction. This is not about "fluff", comedy, or being flashy. It's a serious business book about a solid business philosophy that can make the difference for you and your organization.

How can you add purpose to your career or business by creating distinctive emotional connections with your customers and your team? How can you do more good for others by enhancing the innovation you bring to the marketplace? PROJECT DISTINCT is a brief, daily conversation for our community. We seek to develop a unique approach that will connect at such a high level with customers and colleagues that we are recognized as distinctive in the marketplace -- and are rewarded with loyalty for our efforts. JOIN US!