In this episode of "The Business Behind Your Business" podcast, host Paul Sweeney interviews Dave Power, the founder of Power Creative, to explore the transformative power of video storytelling for business owners. With over 25 years of experience, Dave shares his insights on how to effectively use video to promote and grow your business by capturing the audience's attention and building trust.

Dave emphasizes the importance of planning and strategy in video production, explaining how a well-thought-out plan can save time and resources. He discusses the significance of collaborating with professional writers and interviewers to capture the right message and avoid common pitfalls. Dave also highlights the balance between self-generated content and professionally produced videos, offering practical advice on when to use each approach.

Listeners will gain valuable insights into the different types of video content, including testimonials, case studies, and product demonstrations. Dave provides guidance on setting budgets and expectations, discussing various pricing models and the importance of aligning your budget with your goals and project complexity. He stresses that investing in professional video production can enhance your brand's credibility and reach.

Tune in to learn from Dave Power's extensive experience and discover how to effectively use video to tell your business story, connect with your audience, and drive success. Visit Power Creative to learn more about Dave and his team's work, and explore the resources and examples available on their website.

Dave Power Power Creative are producers of video content for brands and businesses, globally & locally.

With an in-depth industry experience since 2001, the company founded by Dave Power has led to clients ranging from the individual looking to produce philanthropist media content, a family heritage documentary through to commercial and scalable internal corporate comms video content.

Their portfolio covers a range of sizes in business, from a smaller business through to clients such as Wesfarmers, Mirvac and Rare Cancers Australia.

You can view their portfolio of work here: powercreative.com.au
Facebook
X
Instagram
TikTok
LinkedIn

https://thebusinessbehindyourbusiness.com/

Connect with us:
Facebook
LinkedIn
Twitter
Instagram

Do you feel confused about what you should be doing for your business at the end of the financial year? Do you feel pressure to buy, buy, buy with the EOFY sales?

Or do any of these concerns around business taxes sound familiar?

• Scrambling to find the cash to make your tax payments
• Withholding spending on your business to free up money to pay your taxes
• Confusion and worry over taxes

You aren't alone! These are common feelings of many business owners. As we head to the end of the financial year in Australia, there is a critical opportunity for business owners, but one that is often missed...Tax Planning.

In this episode, Paul Sweeney is going to explain what key activities you need to be doing to pave the way for a great year ahead for your business. Paul will shine a spotlight on tax planning plus show you why you shouldn't get caught up in the pressure of EOFY sales.

So you haven't bothered with Tax Planning before - why should you start now?
The seasons are changing constantly and so is the environment we operate in. If you're a business owner, you are going to be affected.

Tax planning is all about managing your tax obligations smartly and legally. While we can’t avoid taxes, we can reduce the amount you owe. Careful planning and using available incentives and concessions can significantly improve your position.

Here’s why tax planning is important:

• Reduce stress over tax payments: Know what to expect and avoid surprises
• Lower your tax bill: Use deductions, exemptions and credits to pay less
• Understand your financial position: Get a clear picture of your business's finances so you can make informed decisions
• Better financial stability: Improve your cash flow and financial health
• Improve your tax position for the following financial year: Plan now to save more next year

So if you are thinking of giving tax planning a go this year, make sure you act fast. Contact your accountant today and don't let another year slip by with poor tax outcomes and shaky cash flow.

And remember, don't fall into the trap of buying something simply to get the tax deduction for it! Only buy it if you need it. Use your time and energy to focus on tax planning rather than chasing EOFY sales.

Paul Sweeney Chartered Accountant & Business Advisor, launched Pretium Solutions after a long and successful career in accounting and business advisory. Paul credits his passion for small business with growing up in country NSW, where family-run businesses were the cornerstone of everyday life.

For Paul, the driving force behind The Business Behind Your Business was to make high end, proactive, directed and value-based advisory services available to small to medium businesses.

Paul brings to the table decades of experience as a highly qualified accountant and business advisor at every level of business. Through consulting, coaching and on-the-ground training and operations, his focus is on unlocking the untapped potential for greater profitability. Paul’s qualifications allow him to pair strategic advice with an advanced understanding of taxation and compliance matters.

www.pretiumsolutions.com.au

https://thebusinessbehindyourbusiness.com/

Connect with us:
Facebook
LinkedIn
Twitter
Instagram

What should business owners do when new technology threatens to derail their business? Close down or find a new path?

This was the dilemma experienced by professional copywriter Leanne Shelton (Write Time Marketing). With the avalanche of artificial intelligence taking over much of content creation, Leanne made the challenging decision to pivot her business and embrace AI by becoming an expert on ChatGPT and AI. Now, Leanne is using her writing expertise to help other businesses navigate the treacherous waters of 'bad content' as they jump onto AI to create their own marketing messages. By being adaptable, new avenues have opened up for Leanne.

Find out how your mindset can help you be flexible in your business planning and in dealing with challenges. Your ability to pivot your business can determine your future success.

Leanne Shelton is an international ChatGPT trainer, keynote speaker, and human copywriter.

With her 9-year-old SEO copywriting agency, Write Time Marketing, struggling to convert in a tough economic climate, Leanne made the ultimate business pivot in May 2023. She decided to embrace (not escape) her shiny, new, and free competitor, ChatGPT.

Leanne quickly became a sought-after keynote speaker for summits and conferences, with multiple requests to run webinars, workshops, one-on-one sessions, and in-house organisational training. She now runs ‘The AI DIY Club’ membership, offering small business owners a safe space to explore and experiment with AI tools and prompts every week.

Featured in The Australian, ABC News, 6PR Perth Radio, Disrupt Radio, and various podcasts, she’s recognised as an AI Expert by LinkedIn Australia editors and Kate Toon’s Digital Marketing Collective Membership. In addition, Leanne hosts ‘The AI Train’ Podcast (formerly co-hosted with Tim King).

Outside of work life, Leanne is a newly converted running enthusiast, lover of dance, occasional yogi and meditator, engrossed reader of business books and psychological thrillers, a dedicated wife, and frazzled mum to two daughters.

Links:

leanne@writetimemarketing.com.au

https://www.linkedin.com/in/leanneshelton/

@leanneshelton247 (Instagram)

‘The Leanne Shelton podcast’ – https://podkite.link/marketing-and-me

‘The AI Train’ podcast - https://shows.acast.com/the-ai-train

https://thebusinessbehindyourbusiness.com/

Connect with us:
Facebook
LinkedIn
Twitter
Instagram

There's so much uncertainty in the world and it can feel hard to confidently lead your small business when the path ahead is unclear.

Today we're joined by Jim Mills, the managing director of Merit Planning Hills, to look at some strategies to help guide businesses during difficult times.

Jim looks at some of the factors that affect businesses, including:

• Economic fluctuations
• Interest rates
• Government policies
• Global events

We uncover strategies that businesses can use at any point to offer greater clarity and increase chances of success, including:

• Regular collaboration between business owners and their trusted advisers, like financial planners and accountants
• Focus on maximising wealth accumulation and tax efficiency
• Attention to superannuation contributions and investment diversification

Jim also reminds business owners to think outside of the day-to-day success of their business and look at accumulating personal wealth throughout their time of running a business. This is key to enjoying the fruits of your labour during retirement.

Jim Mills is the Principle Advisor and Managing Director of Merit Planning Hills Pty Ltd, established in 2008. The Merit Planning team are financial strategy and wealth advisors, with a focus on working with small to medium business owners. They are passionate about ensuring Australian business owners see the benefit of their hard work in the form of significant personal wealth accumulation. In this ever changing economic and legislative landscape it is important to have a partner with a focus on active strategies that align with your strategic goals - both from a business and personal perspective.

Jim is well known across the financial service industry with over 29 years experience, previously holding executive positions in large financial institutions. He is backed by a team of qualified advisors and outstanding service personnel focussed on seeing
Australian businesses thrive. Jim holds a Bachelor of Business, Diploma of Financial Planning - RG146, Stock Broking, Estate Planning, SMSF specialist & Tax Financial Planning qualified.

www.meritfp.com.au
Jim's LinkedIn

https://thebusinessbehindyourbusiness.com/

Connect with us:
Facebook
LinkedIn
Twitter
Instagram

As a small business owner, do you fall back on your business credit card for everything? While using these credit cards is very popular, it's important to recognise when there are better solutions.

We are joined by Jason Smith (Capital Plus Finance) for a frank discussion on how credit cards can be misused by businesses, plus learn about some useful options for your funding needs such as non-bank business loans and overdrafts.

Jason will also share key points in selecting a lender for your business funding.

Jason Smith has a passion for business, which started for him at the tender age of 24, when he bought his first business, a real estate franchise with a business partner.
Selling the business 9 years later, Jason founded a Debtor Finance company (CashFlow Advantage) and discovered his love of finance and assisting small business owners with their cash flow. After successfully selling his debtor finance company to a publicly listed company in 2016, Jason took a well-deserved sabbatical to recharge and explore new interests.

This break only fuelled his entrepreneurial spirit, leading him to found Capital Plus Finance, an asset finance broking firm in March 2018. Leading a team of 10, Jason and his team are committed to exceptional customer service, ensuring a smooth and successful journey for every client.

Jason's LinkedIn
https://capitalplusfinance.com.au/

https://thebusinessbehindyourbusiness.com/

Connect with us:
Facebook
LinkedIn
Twitter
Instagram

Does your business struggle with a constant turnover in employees? This is an issue for many businesses and the cost of hiring and onboarding new employees is high.

Or perhaps you have some amazing employees and you want to learn more about how to retain them?

We are joined by Paul Cripps from PK People Solutions to look at these issues and more.

Paul highlights some of the Key Takeaways from the 2024 HR Industry Benchmark Report. This latest report published by ELMO highlights the emerging and alarming trends, challenges, and opportunities in the realm of human resources.

Paul also shares effective strategies for you to develop high levels of employee engagement, satisfaction, and retention.

Some examples of how to do this are as follows:

• Implement effective feedback mechanisms
• Promote work-life balance
• Create career development opportunities

Key points for employers:

• Why Engagement matters and what should be measured
• Learn the five most common actions a business can take to enhance Employee Engagement
• How improved Employee Engagement aids retention

Paul Cripps, founder of PK People Solutions, provides operational and strategic HR solutions in collaboration with business leaders and key stakeholders He helps businesses to align the activity of their workforce to the business strategy to improve performance and profitability Paul is a licensed member of the HR Coach Network – the largest independent HR Coaching Network in Australia. His HR corporate career has spanned over 20 years (in Australia and the UK) for QBE Insurance, GE, Allianz, Willis Towers Watson and BNY Mellon.

Contact Paul Cripps at paul@pkpeoplesolutions.com.au
https://www.pkpeoplesolutions.com.au/

https://thebusinessbehindyourbusiness.com/

Connect with us:
Facebook
LinkedIn
Twitter
Instagram

In this episode we'll be exploring the transformative power of Three-Way Forecasting and how it can revolutionize your approach to financial planning and decision-making.

Understanding Three-Way Forecasting:

• What exactly is Three-Way Forecasting? We break down this concept into digestible pieces, explaining how it integrates income statements, balance sheets, and cash flow statements.
• Learn why this holistic approach to financial forecasting is crucial for small business owners to gain a comprehensive view of their financial health.

Advantages for Small Businesses:

• Discover the numerous benefits that Three-Way Forecasting offers to small and medium-sized enterprises (SMEs).
• From comprehensive financial planning to improved risk management and enhanced stakeholder communication, understand how this strategy can drive your business forward.

Forecasting is an essential tool for business owners who want to gain a clear picture of what is happening in their business. It helps with planning and allows you to be financially prepared for the highs and lows of running a business.

Learn about the tools and resources available to simplify the forecasting process, and understand the importance of regular reviews and updates.

By embracing Three-Way Forecasting and integrating it into your business strategy, you can unlock new opportunities and navigate challenges with confidence.

Connect with us on social media and share your thoughts on today's episode. We love hearing from our listeners!

Paul Sweeney Chartered Accountant & Business Advisor, launched Pretium Solutions after a long and successful career in accounting and business advisory. Paul credits his passion for small business with growing up in country NSW, where family-run businesses were the cornerstone of everyday life.

For Paul, the driving force behind The Business Behind Your Business was to make high end, proactive, directed and value-based advisory services available to small to medium businesses.

Paul brings to the table decades of experience as a highly qualified accountant and business advisor at every level of business. Through consulting, coaching and on-the-ground training and operations, his focus is on unlocking the untapped potential for greater profitability. Paul’s qualifications allow him to pair strategic advice with an advanced understanding of taxation and compliance matters.

www.pretiumsolutions.com.au

https://thebusinessbehindyourbusiness.com/

Connect with us:
Facebook
LinkedIn
Twitter
Instagram

If you watched our last episode, you will have learned that it is never too late to make a business plan. You can also download our Simple Business Plan Template to get started.

In this episode, we look at some of the common mistakes business owners make when creating and using business plans.

So look out for these 5 common business plan fails:

1. Not actually making a plan
2. Lack specific goals
3. Plan isn't implemented
4. No accountability
5. Nothing is measured

Paul Sweeney Chartered Accountant & Business Advisor, launched Pretium Solutions after a long and successful career in accounting and business advisory. Paul credits his passion for small business with growing up in country NSW, where family-run businesses were the cornerstone of everyday life.

For Paul, the driving force behind The Business Behind Your Business was to make high end, proactive, directed and value-based advisory services available to small to medium businesses.

Paul brings to the table decades of experience as a highly qualified accountant and business advisor at every level of business. Through consulting, coaching and on-the-ground training and operations, his focus is on unlocking the untapped potential for greater profitability. Paul’s qualifications allow him to pair strategic advice with an advanced understanding of taxation and compliance matters.

www.pretiumsolutions.com.au

https://thebusinessbehindyourbusiness.com/

Connect with us:
Facebook
LinkedIn
Twitter
Instagram