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The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive

The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive

By: Paul Sweeney
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Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.


The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.


Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.


From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.


What you’ll learn:

* How small businesses make money — and where they lose it

* Leadership and team-building strategies that actually work

* Smart marketing ideas for busy owners

* Financial planning and forecasting explained simply

* How to scale without burning out

* What successful businesses do differently behind the scenes


If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.


Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.

© 2026 The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
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Episodes
  • Thinking About a Private Equity Exit? Avoid These Costly Founder Mistakes
    Feb 16 2026

    If you’re a business owner thinking about private equity, growth, or an eventual exit, this episode could save you years of stress — and potentially millions of dollars. Most founders only learn how private equity really works after they’ve signed a term sheet, when it’s often too late to negotiate from a position of strength.

    Paul Sweeney is joined by Alexis Sikorsky, founder of KnightScale Partners and a former CEO who successfully scaled and sold his own software company in a $100M+ private equity exit.

    You'll learn:

    • What private equity buyers are actually looking for
    • How deals are structured, and what you should have in place before you ever start the conversation
    • A deeper understanding of private equity - it's not 'funding' in the traditional sense, how it differs from venture capital, and why so many founders misunderstand the process
    • What private equity firms really buy (profitability, growth, and operational discipline)
    • The importance of understanding your numbers
    • Why time horizons, autonomy, and alignment matter more than headline valuations
    • Hard-earned lessons on due diligence, common red flags, and tactics founders must watch out for — including how deals can quietly change during the process

    This conversation is an essential listen for founders approaching the $5–15 million revenue mark, feeling stuck at a growth plateau, or wondering whether private equity is the right exit path for them. It’s a practical, honest look at how to prepare your business, protect your interests, and make informed decisions about your next chapter.


    Alexis Sikorsky is a strategic advisor to founders who are serious about scaling fast and exiting strong. With a nine-figure private equity exit under his belt, Alexis isn’t speaking from theory—he’s lived the entrepreneurial highs and lows across decades of company building, boardroom negotiation, and international leadership. His flagship book Cashing Out lays out the APEX methodology, a four-part framework (Assess, Plan, Execute, Exit) that demystifies the journey to private equity for founders feeling stuck or overwhelmed by growth and decision fatigue.

    Alexis founded, scaled, and sold New Access, a Switzerland-based software company, ultimately closing a $100M+ exit and transitioning into a new chapter as a Special Advisor to ambitious CEOs. Today, through Sikorsky Consulting and KnightScale Partners, he works with growth-stage businesses, typically doing $5M+ in annual revenue, who want to engineer their next chapter or PE exit.

    A straight-talking alternative to cookie-cutter coaches, Alexis is often referred to as "The CEO Whisperer" for his candid insight and ability to diagnose issues in minutes. He supports leaders who are weighed down by their own business, helping them build vision, unlock cash flow, and scale toward freedom. He's also on a mission to serve founders priced out of one-to-one consulting through his mastermind programs, offering a rare blend of lived experience and practical strategy.

    LinkedIn

    www.asikorsky.com

    www.knightscalepartners.com

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    35 mins
  • Franchising Without Losing Your Heart: How to Scale a Values-Led Business
    Feb 9 2026

    What happens when you want to grow your business—but you refuse to lose its heart in the process? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Nuttha Goutier, founder of Sabai Thai Spa, to explore how small business owners can scale, franchise, and systemise without sacrificing values, culture, or authenticity. If you’re worried that growth might dilute what makes your business special, this conversation offers both reassurance and a practical roadmap.

    Nuttha shares her remarkable journey from growing up in rural Thailand—where wellness, community, and natural healing were part of everyday life—to building an award-winning spa franchise in Canada. She explains how her early experiences shaped a deeply human-centred approach to business, one focused on care, consistency, simplicity, and genuine connection rather than transactions.

    Throughout the conversation, Nuttha breaks down how she translated “heart” into systems—developing repeatable customer and staff journeys that preserve culture at scale. She explains how Sabai Thai Spa trains teams, selects franchise partners, adapts across cultures and generations, and maintains a deeply personal customer experience across multiple locations.

    This episode is a powerful reminder that systems don’t have to make businesses cold—and that franchising can be a force for connection, purpose, and impact when done intentionally. For founders considering expansion, franchising, or simply wanting to build a more meaningful business, Nuttha’s story offers inspiration and practical insight grounded in real-world experience.


    Nuttha Goutier Growing up in a Thai village without running water or electricity, Nuttha Goutier saw healing as part of life, not a luxury. Days spent gathering herbs with local healers and learning from her grandmother taught her that wellness was about community, presence, and simple daily practices. When she moved to Canada, she was struck by how spas often felt sterile, rushed, and focused on transactions instead of connection. She dreamed of creating a space where guests felt welcomed like family, somewhere that could bring the sensory richness of Thai hospitality to a new place.

    Nuttha opened Sabai Thai Spa to offer guests more than a service: from warm greetings to calming scents, every element was chosen to help people slow down and feel cared for. The immediate response from the community confirmed the need for a spa that offered genuine warmth. Over nearly two decades, she has expanded Sabai Thai Spa into a franchise recognized for its immersive Thai-inspired environments and consistently attentive service.

    Through franchising, Nuttha aims to make wellness a regular part of life for more people, helping communities embrace massage and self-care as everyday practices rather than rare indulgences. Her leadership is rooted in the belief that taking care of ourselves helps us be better in every role, from parenting to work to simply showing up for ourselves.

    www.sabaithai.com

    LinkedIn

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    34 mins
  • From Bottleneck to Freedom: How to Reclaim Your Time Without Slowing Growth
    Feb 2 2026

    Most business owners don’t start their companies dreaming of 80-hour weeks, missed family milestones, and being trapped as the bottleneck — yet that’s exactly where many end up. This episode is a must-listen for any entrepreneur who feels time-poor, overworked, or guilty about trading family moments for business growth. You’ll learn how to reclaim 10–20 hours per week, remove yourself as the bottleneck, and build systems that support both your business and your life. Instead of sacrificing personal priorities for revenue, you’ll discover how both can grow together.

    In this episode, Paul Sweeney sits down with entrepreneur and business mentor George Rivera, who went from grinding 80-hour weeks and running a $20M company as a single-point bottleneck, to creating a true “father-first” operating system that enabled him to scale to $50M while only working ~30 hours/week. George shares the deeply personal story that shaped his mission — from his father missing nearly all his childhood basketball games, to a powerful final promise during his father’s terminal illness: “Don’t miss Leo’s games.”

    Through that lens, George explains how he redesigned his business and now teaches other owners to do the same. You’ll learn:

    • How to identify bottlenecks and reclaim 10–20 hours/week without slowing growth
    • The “$10K/hour filter” for deciding what the owner should actually do versus delegate
    • Why flat org charts kill businesses — and how to correct them
    • The “Two-Week Vacation Test” to prove your business can run without you
    • Simple AI plays that save hours without adding headcount
    • How to build systems, outcomes ownership, and consistency across teams
    • Why buying back your time can save your family, not just your profits

    Whether you’re a parent who feels torn between business and family or a founder who’s simply drowning in tasks, this episode offers a blend of emotional insight and practical frameworks. It’s a conversation about systems, delegation, leadership — but also legacy.


    George Rivera helps 7, 8, and 9-figure founders buy back 10-20 hours a week and scale profits, without becoming the bottleneck. He’s the creator of the Father-First Owner OS and author of Buy Back Time Formula. George watched his dad miss his games and later regret it, and he gave George one piece of advice: “Don’t miss Leo’s games.” After grinding through 80-hour weeks, George rebuilt his companies to run without the founder using three levers, people who own outcomes, systems that create consistency, and AI that multiplies efficiency... the core of his $10K/Hour Filter. On this show he’ll share how to end key-person dependency, delegate outcomes (not tasks), and pass the Two-Week Vacation Test, because no one on their deathbed says, “I’m glad I skipped my kid’s game for a client meeting.”

    www.buybacktimeformula.com

    LinkedIn



    Support the show

    https://thebusinessbehindyourbusiness.com/

    Connect with us:
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    Show More Show Less
    35 mins
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