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The B2B Revenue Executive Experience

The B2B Revenue Executive Experience

By: Cory Cotten-Potter
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About this listen

 The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.892961 Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Why Top Salespeople Stop Selling (And Start Solving Problems Instead)

    Why Top Salespeople Stop Selling (And Start Solving Problems Instead)
    Jul 15 2025
    In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Candice October, PJ Nisbet, Nalliby Haddad Cela, and Yuichi Abe, Managing Partners at ValueSelling Associates. Together, they discuss how organizations can successfully implement value-based selling methodologies across global teams while maintaining cultural relevance and driving lasting behavior change.
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    1 hr and 2 mins
  • The Art of Sales Forecasting: How to Predict Revenue to the Dollar Using Value-Based Methods

    The Art of Sales Forecasting: How to Predict Revenue to the Dollar Using Value-Based Methods
    Jun 24 2025
    In this episode of The B2B Revenue Executive Experience, host Cory welcomes two powerhouse guests: Roland Griesmayer, Head of Revenue at GHD Digital, and Tony Cascio, Managing Partner at ValueSelling Associates. Together, they reveal how they transformed a 100-year-old engineering firm into a forecasting machine that hits quota to the dollar for six straight quarters.
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    43 mins
  • AI Transformed Our SDR Team: 35% Close Rates & $1M ARR per AE with Rob Auld, CRO at Readymode

    AI Transformed Our SDR Team: 35% Close Rates & $1M ARR per AE with Rob Auld, CRO at Readymode
    Jun 10 2025
    In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Rob Auld, CRO at Readymode, to share how Readymode transformed their sales approach by reimagining the traditional SDR role and leveraging AI.
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    40 mins

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