Episodes

  • The CMO’s Guide to Making B2B Social Media Actually Work with Miruna Dragomir, CMO at Planable

    The CMO’s Guide to Making B2B Social Media Actually Work with Miruna Dragomir, CMO at Planable
    Aug 12 2025
    In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Miruna Dragomir, Chief Marketing Officer at Planable. Together, they share insights on how B2B social media has evolved from a checkbox task to a strategic growth channel, and how brands can scale by balancing polish with personality, redefining virality, and letting go of outdated rules.
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    37 mins
  • The Future of B2B Sales: Why AI Is Replacing SDRs with Kraig Swensrud, Founder & CEO of Qualified

    The Future of B2B Sales: Why AI Is Replacing SDRs with Kraig Swensrud, Founder & CEO of Qualified
    Jul 29 2025
    In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Kraig Swensrud, Founder and CEO of Qualified.com. Together, they share insights on the transformative impact of AI agents on B2B marketing and pipeline generation, particularly in replacing traditional SDR functions.
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    41 mins
  • Why Top Salespeople Stop Selling (And Start Solving Problems Instead)

    Why Top Salespeople Stop Selling (And Start Solving Problems Instead)
    Jul 15 2025
    In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Candice October, PJ Nisbet, Nalliby Haddad Cela, and Yuichi Abe, Managing Partners at ValueSelling Associates. Together, they discuss how organizations can successfully implement value-based selling methodologies across global teams while maintaining cultural relevance and driving lasting behavior change.
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    1 hr and 2 mins
  • The Art of Sales Forecasting: How to Predict Revenue to the Dollar Using Value-Based Methods

    The Art of Sales Forecasting: How to Predict Revenue to the Dollar Using Value-Based Methods
    Jun 24 2025
    In this episode of The B2B Revenue Executive Experience, host Cory welcomes two powerhouse guests: Roland Griesmayer, Head of Revenue at GHD Digital, and Tony Cascio, Managing Partner at ValueSelling Associates. Together, they reveal how they transformed a 100-year-old engineering firm into a forecasting machine that hits quota to the dollar for six straight quarters.
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    43 mins
  • AI Transformed Our SDR Team: 35% Close Rates & $1M ARR per AE with Rob Auld, CRO at Readymode

    AI Transformed Our SDR Team: 35% Close Rates & $1M ARR per AE with Rob Auld, CRO at Readymode
    Jun 10 2025
    In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Rob Auld, CRO at Readymode, to share how Readymode transformed their sales approach by reimagining the traditional SDR role and leveraging AI.
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    40 mins
  • The Marketing Revolution in Manufacturing: Insights from Jenelle McGrath, Market Veep

    The Marketing Revolution in Manufacturing: Insights from Jenelle McGrath, Market Veep
    May 27 2025
    In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Jennelle McGrath, Founder and CEO of Market Veep, to share insights about transforming sales and marketing strategies in the manufacturing and industrial sectors while maintaining the human touch that makes these industries unique.
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    34 mins
  • Turn PR Into Your Secret Weapon for Market Dominance with Karla Jo Helms

    Turn PR Into Your Secret Weapon for Market Dominance with Karla Jo Helms
    May 13 2025
    In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Karla Jo Helms, Anti-PR Chief Strategist of JOTO PR Disruptors, to share her innovative approach to PR that combines crisis management principles with advanced media algorithms to help companies build and protect their market position.
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    27 mins
  • Original Research Is the New SEO Superpower with Becky Lawlor

    Original Research Is the New SEO Superpower with Becky Lawlor
    Apr 29 2025
    In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Becky Lawlor, Founder and Chief Research & Content Officer of Redpoint, to share proven strategies for creating compelling thought leadership content that drives engagement and builds brand authority in B2B tech marketing.
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    30 mins