Episodes

  • Episode 52: The Art of Sway + Maverick Mindshare: Do Influencer Tiers Still Matter?

    Episode 52: The Art of Sway + Maverick Mindshare: Do Influencer Tiers Still Matter?
    Jan 26 2026
    In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, discussing various aspects such as the differences between platforms like YouTube and TikTok, the importance of content quality, and the challenges of influencer compensation. They delve into the metrics that matter, the nuances of influencer tiers, and the impact of brand trust on influencer partnerships. The discussion highlights the evolving landscape of digital marketing and the strategies that can lead to successful campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 mins
  • Episode 51: The Art of Sway + Maverick Mindshare: Horror Stories from the Influencer Trenches

    Episode 51: The Art of Sway + Maverick Mindshare: Horror Stories from the Influencer Trenches
    Jan 19 2026
    In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, focusing on the challenges posed by influencer contracts and the often tumultuous relationships between agencies and influencers. They share personal horror stories from their experiences, highlighting the importance of professionalism, clear communication, and the role of talent managers in navigating these relationships. The discussion emphasizes the need for accountability and the impact of negative experiences on agency operations, while also hinting at the potential for future discussions on the topic. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
  • Episode 50: The Art of Sway + Maverick Mindshare: Contracts and Ethics in Influencer Marketing

    Episode 50: The Art of Sway + Maverick Mindshare: Contracts and Ethics in Influencer Marketing
    Jan 12 2026
    In this conversation, Danielle Wiley and Casey Benedict discuss the complexities of influencer marketing, particularly focusing on contractual obligations and the ethical considerations surrounding influencer partnerships. They reflect on the importance of professionalism, the different standards applied to influencers compared to traditional media, and the need for brands to foster positive relationships with influencers. The discussion also touches on the evolving nature of social media algorithms and the implications for content longevity. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 mins
  • Episode 49: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing Holiday Challenges

    Episode 49: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing Holiday Challenges
    Dec 15 2025
    In this conversation, Danielle Wiley and Casey Benedict reflect on the challenges and strategies of marketing during the holiday season. They discuss the importance of timing in launching campaigns, the dynamics of influencer relationships, and the impact of budget constraints on marketing strategies. The conversation emphasizes the need for creativity under pressure and the value of agency expertise in navigating these complexities, especially during a busy time of year. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 mins
  • Episode 48: The Art of Sway + Maverick Mindshare: 2026 Influencer Marketing Predictions

    Episode 48: The Art of Sway + Maverick Mindshare: 2026 Influencer Marketing Predictions
    Dec 8 2025
    In this conversation, Danielle Wiley and Casey Benedict discuss the challenges of year-end client demands, the evolving landscape of marketing predictions for 2026, and the importance of creative concepts in influencer marketing. They explore the shift towards lo-fi content, the rise of creators building their own communities, and the anticipated comeback of long-form content. The discussion also touches on the trend of social-first product drops and the need for brands to adapt to these changes in the marketing ecosystem. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 mins
  • Episode 47: The Art of Sway + Maverick Mindshare: Gratitude and Reflection: A Thanksgiving Special

    Episode 47: The Art of Sway + Maverick Mindshare: Gratitude and Reflection: A Thanksgiving Special
    Nov 24 2025
    In this engaging conversation, Casey Benedict and Danielle Wiley reflect on gratitude, the impact of social media on parenting, and the evolution of their careers. They discuss the importance of community, continuous learning, and the relationships they've built in the marketing industry. The conversation also touches on their Thanksgiving traditions, highlighting the joy of culinary experiences and family gatherings. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 mins
  • Episode 46: The Art of Sway + Maverick Mindshare:Can We Not? Influencer Marketing Requests That Need to Go

    Episode 46: The Art of Sway + Maverick Mindshare:Can We Not? Influencer Marketing Requests That Need to Go
    Nov 17 2025
    In the ever-evolving landscape of influencer marketing, certain practices have become outdated and ineffective. On this week's podcast episode, industry experts Danielle Wiley and Casey Benedict candidly discuss the trends and requests they wish would disappear from the influencer marketing realm. Their insights shed light on the importance of adapting to new consumer behaviors and the need for brands to trust their agencies for strategic guidance. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
  • Episode 45: The Art of Sway + Maverick Mindshare: Who Owns the Content? Let’s Talk Usage Rights

    Episode 45: The Art of Sway + Maverick Mindshare: Who Owns the Content? Let’s Talk Usage Rights
    Oct 27 2025
    In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, particularly focusing on content usage rights and the complexities of influencer contracts. They discuss the historical context of content ownership, the current trends in pricing and usage rights, and the importance of effective collaboration between brands and influencers to achieve successful marketing outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins