Episodes

  • Episode 39: The Art of Sway + Maverick Mindshare: The Rise of Full-Time Creators on LinkedIn

    Episode 39: The Art of Sway + Maverick Mindshare: The Rise of Full-Time Creators on LinkedIn
    Sep 15 2025
    In this conversation, Danielle and Casey discuss the rise of full-time creators, the challenges posed by algorithms on platforms like LinkedIn, and the impact of rage bait on engagement. They explore the distinction between creators and influencers, the importance of authenticity in content creation, and the pressures of maintaining personal integrity while navigating the demands of social media. The discussion highlights the complexities of content creation in a digital landscape increasingly dominated by professional creators and the strategies needed to stand out. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    33 mins
  • Episode 38: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing: Agency vs. In-House

    Episode 38: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing: Agency vs. In-House
    Sep 8 2025
    In this conversation, Danielle and Casey discuss the pros and cons of hiring an influencer marketing agency versus managing influencer marketing in-house. They explore various factors that influence this decision, including brand size, expertise, and cost-effectiveness. The discussion emphasizes the value of agency services in navigating the complexities of influencer marketing and the potential benefits of collaboration between in-house teams and agencies. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    17 mins
  • Episode 37: The Art of Sway + Maverick Mindshare: Influencer Marketing Ambassadorships - A Double-Edged Sword

    Episode 37: The Art of Sway + Maverick Mindshare: Influencer Marketing Ambassadorships - A Double-Edged Sword
    Sep 1 2025
    In this conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the challenges and benefits of ambassadorships versus one-off collaborations. They discuss the importance of ethics in social media, the dynamics of long-term relationships, and the role of data in making informed decisions. The conversation also touches on the realities of seasonal campaigns and the cost implications of managing influencer relationships in-house. Overall, the discussion emphasizes the need for brands to build genuine connections with influencers while navigating the evolving landscape of social media marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    35 mins
  • Episode 36: The Art of Sway + Maverick Mindshare: Is Influencer Pricing Really a Black Box?

    Episode 36: The Art of Sway + Maverick Mindshare: Is Influencer Pricing Really a Black Box?
    Aug 25 2025
    In this conversation, Danielle and Casey explore the complexities of influencer marketing, particularly focusing on pricing standards, agency fees, and the challenges of transparency in the industry. They discuss the 'black box' nature of influencer compensation, the discrepancies in agency fees, and the emotional dynamics involved in negotiations. The conversation emphasizes the need for better understanding and standardization in influencer marketing practices, while also highlighting the role of agencies in navigating these challenges. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    36 mins
  • Episode 35: The Art of Sway + Maverick Mindshare: Fresh, New, Back to School Vibes in the Influencer Marketing World

    Episode 35: The Art of Sway + Maverick Mindshare: Fresh, New, Back to School Vibes in the Influencer Marketing World
    Aug 18 2025
    In this episode, Danielle and Casey reflect on the transition into fall and the upcoming Q4, discussing the evolving landscape of influencer marketing. They explore trends, the importance of community engagement, and the impact of lo-fi content. The conversation also touches on the challenges of niche influencer marketing and the decision-making processes brands face when allocating budgets for influencer campaigns. As they look ahead, they invite listener input for future episodes and emphasize the ongoing relevance of influencer marketing in today's digital landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    34 mins
  • Episode 34: The Art of Sway + Maverick Mindshare: Takeaways from the Ad Age Small Agency Conference

    Episode 34: The Art of Sway + Maverick Mindshare: Takeaways from the Ad Age Small Agency Conference
    Aug 4 2025
    In this conversation, Danielle and Casey discuss their experiences at the Ad Age Small Agency Conference, focusing on the evolving definitions of independent agencies, the importance of female agency owners, and the implications of private equity in the agency landscape. They also delve into a debate on agency structures, contrasting traditional employment models with freelance-based approaches, and explore the role of AI in creative processes. Personal anecdotes and reflections on networking highlight the significance of community in the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    39 mins
  • Episode 33: The Art of Sway + Maverick Mindshare: In-House Influence: A New Face of Brand Content

    Episode 33: The Art of Sway + Maverick Mindshare: In-House Influence: A New Face of Brand Content
    Jul 14 2025
    In this conversation, Danielle and Casey discuss the trend of brands hiring in-house influencers to create content. They explore the implications of this trend on authenticity, the evolution of content creation, and the role of technology in making content production more accessible. They also touch on the concept of employee influencers and how brands can leverage their expertise. The discussion highlights the importance of understanding the distinction between influencers and creators and how brands can navigate their relationships with both to enhance their marketing strategies. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    31 mins
  • Episode 32: The Art of Sway + Maverick Mindshare: Unpacking Uncomfortable Truths in Influencer Marketing

    Episode 32: The Art of Sway + Maverick Mindshare: Unpacking Uncomfortable Truths in Influencer Marketing
    Jul 7 2025
    In this conversation, Danielle and Casey explore the uncomfortable truths surrounding influencer marketing, discussing the evolution from long-form to short-form content, the maturation of influencer content, and the challenges faced by brands and agencies in the current landscape. They emphasize the importance of authenticity, the changing perceptions of followers, and the necessity of strategic thinking in influencer partnerships. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    28 mins