Episode 50: The Art of Sway + Maverick Mindshare: Contracts and Ethics in Influencer Marketing cover art

Episode 50: The Art of Sway + Maverick Mindshare: Contracts and Ethics in Influencer Marketing

Episode 50: The Art of Sway + Maverick Mindshare: Contracts and Ethics in Influencer Marketing

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 In this conversation, Danielle Wiley and Casey Benedict discuss the complexities of influencer marketing, particularly focusing on contractual obligations and the ethical considerations surrounding influencer partnerships. They reflect on the importance of professionalism, the different standards applied to influencers compared to traditional media, and the need for brands to foster positive relationships with influencers. The discussion also touches on the evolving nature of social media algorithms and the implications for content longevity. Learn more about your ad choices. Visit megaphone.fm/adchoices
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