Episode 51: The Art of Sway + Maverick Mindshare: Horror Stories from the Influencer Trenches

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Episode 51: The Art of Sway + Maverick Mindshare: Horror Stories from the Influencer Trenches

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In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, focusing on the challenges posed by influencer contracts and the often tumultuous relationships between agencies and influencers. They share personal horror stories from their experiences, highlighting the importance of professionalism, clear communication, and the role of talent managers in navigating these relationships. The discussion emphasizes the need for accountability and the impact of negative experiences on agency operations, while also hinting at the potential for future discussions on the topic. Learn more about your ad choices. Visit megaphone.fm/adchoices

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