Episode 49: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing Holiday Challenges cover art

Episode 49: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing Holiday Challenges

Episode 49: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing Holiday Challenges

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 In this conversation, Danielle Wiley and Casey Benedict reflect on the challenges and strategies of marketing during the holiday season. They discuss the importance of timing in launching campaigns, the dynamics of influencer relationships, and the impact of budget constraints on marketing strategies. The conversation emphasizes the need for creativity under pressure and the value of agency expertise in navigating these complexities, especially during a busy time of year. Learn more about your ad choices. Visit megaphone.fm/adchoices
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