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The Art of Sway

The Art of Sway

By: Danielle Wiley Sway Group CEO
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About this listen

 Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.© 2023 The Art of Sway Danielle Wiley, Sway Group CEO Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Episode 39: The Art of Sway + Maverick Mindshare: The Rise of Full-Time Creators on LinkedIn

    Episode 39: The Art of Sway + Maverick Mindshare: The Rise of Full-Time Creators on LinkedIn
    Sep 15 2025
    In this conversation, Danielle and Casey discuss the rise of full-time creators, the challenges posed by algorithms on platforms like LinkedIn, and the impact of rage bait on engagement. They explore the distinction between creators and influencers, the importance of authenticity in content creation, and the pressures of maintaining personal integrity while navigating the demands of social media. The discussion highlights the complexities of content creation in a digital landscape increasingly dominated by professional creators and the strategies needed to stand out. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 mins
  • Episode 38: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing: Agency vs. In-House

    Episode 38: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing: Agency vs. In-House
    Sep 8 2025
    In this conversation, Danielle and Casey discuss the pros and cons of hiring an influencer marketing agency versus managing influencer marketing in-house. They explore various factors that influence this decision, including brand size, expertise, and cost-effectiveness. The discussion emphasizes the value of agency services in navigating the complexities of influencer marketing and the potential benefits of collaboration between in-house teams and agencies. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 mins
  • Episode 37: The Art of Sway + Maverick Mindshare: Influencer Marketing Ambassadorships - A Double-Edged Sword

    Episode 37: The Art of Sway + Maverick Mindshare: Influencer Marketing Ambassadorships - A Double-Edged Sword
    Sep 1 2025
    In this conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the challenges and benefits of ambassadorships versus one-off collaborations. They discuss the importance of ethics in social media, the dynamics of long-term relationships, and the role of data in making informed decisions. The conversation also touches on the realities of seasonal campaigns and the cost implications of managing influencer relationships in-house. Overall, the discussion emphasizes the need for brands to build genuine connections with influencers while navigating the evolving landscape of social media marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 mins
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