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The Art of Sway

The Art of Sway

By: Danielle Wiley Sway Group CEO
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About this listen

 Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.© 2023 The Art of Sway Danielle Wiley, Sway Group CEO Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Episode 33: The Art of Sway + Maverick Mindshare: In-House Influence: A New Face of Brand Content

    Episode 33: The Art of Sway + Maverick Mindshare: In-House Influence: A New Face of Brand Content
    Jul 14 2025
    In this conversation, Danielle and Casey discuss the trend of brands hiring in-house influencers to create content. They explore the implications of this trend on authenticity, the evolution of content creation, and the role of technology in making content production more accessible. They also touch on the concept of employee influencers and how brands can leverage their expertise. The discussion highlights the importance of understanding the distinction between influencers and creators and how brands can navigate their relationships with both to enhance their marketing strategies. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 mins
  • Episode 32: The Art of Sway + Maverick Mindshare: Unpacking Uncomfortable Truths in Influencer Marketing

    Episode 32: The Art of Sway + Maverick Mindshare: Unpacking Uncomfortable Truths in Influencer Marketing
    Jul 7 2025
    In this conversation, Danielle and Casey explore the uncomfortable truths surrounding influencer marketing, discussing the evolution from long-form to short-form content, the maturation of influencer content, and the challenges faced by brands and agencies in the current landscape. They emphasize the importance of authenticity, the changing perceptions of followers, and the necessity of strategic thinking in influencer partnerships. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 mins
  • Episode 31: The Art of Sway + Maverick Mindshare: Navigating the Buzz: Influencer Marketing After Cannes & VidCon

    Episode 31: The Art of Sway + Maverick Mindshare: Navigating the Buzz: Influencer Marketing After Cannes & VidCon
    Jun 30 2025
    In this conversation, Danielle and Casey reflect on the recent Cannes and VidCon events and discuss the evolving landscape of influencer marketing. They explore the distinction between creators and influencers, the importance of creator briefs, and the dynamics of long-term partnerships versus one-off collaborations. The discussion also touches on the challenges brands face in managing influencer relationships and the necessity of having a knowledgeable agency to navigate these complexities. Through case studies and personal insights, they emphasize the need for clear communication and strategic alignment between brands and influencers to achieve successful marketing outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 mins

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