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The Art of Sway

The Art of Sway

By: Danielle Wiley Sway Group CEO
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About this listen

 Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.© 2023 The Art of Sway Danielle Wiley, Sway Group CEO Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Episode 52: The Art of Sway + Maverick Mindshare: Do Influencer Tiers Still Matter?

    Episode 52: The Art of Sway + Maverick Mindshare: Do Influencer Tiers Still Matter?
    Jan 26 2026
    In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, discussing various aspects such as the differences between platforms like YouTube and TikTok, the importance of content quality, and the challenges of influencer compensation. They delve into the metrics that matter, the nuances of influencer tiers, and the impact of brand trust on influencer partnerships. The discussion highlights the evolving landscape of digital marketing and the strategies that can lead to successful campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 mins
  • Episode 51: The Art of Sway + Maverick Mindshare: Horror Stories from the Influencer Trenches

    Episode 51: The Art of Sway + Maverick Mindshare: Horror Stories from the Influencer Trenches
    Jan 19 2026
    In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, focusing on the challenges posed by influencer contracts and the often tumultuous relationships between agencies and influencers. They share personal horror stories from their experiences, highlighting the importance of professionalism, clear communication, and the role of talent managers in navigating these relationships. The discussion emphasizes the need for accountability and the impact of negative experiences on agency operations, while also hinting at the potential for future discussions on the topic. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
  • Episode 50: The Art of Sway + Maverick Mindshare: Contracts and Ethics in Influencer Marketing

    Episode 50: The Art of Sway + Maverick Mindshare: Contracts and Ethics in Influencer Marketing
    Jan 12 2026
    In this conversation, Danielle Wiley and Casey Benedict discuss the complexities of influencer marketing, particularly focusing on contractual obligations and the ethical considerations surrounding influencer partnerships. They reflect on the importance of professionalism, the different standards applied to influencers compared to traditional media, and the need for brands to foster positive relationships with influencers. The discussion also touches on the evolving nature of social media algorithms and the implications for content longevity. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 mins
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