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The Art of Sway

By: Danielle Wiley Sway Group CEO
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  • Summary

  • This is The Art of Sway, a podcast that goes beyond the surface to explore the power of influence through a wide range of topics from leadership to culture to personal growth. Join host Danielle Wiley as she sparks candid conversations with industry insiders and influential tastemakers to uncover how influence impacts our work, our lifestyles, and the choices we make.
    © 2023 The Art of Sway Danielle Wiley, Sway Group CEO
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Episodes
  • Episode 16: The Art of Sway + ICYMI: TweetDeck for Threads, New Features Brewing on Instagram, LOOOONG TikToks, and Changes at Reddit and Google

    Episode 16: The Art of Sway + ICYMI: TweetDeck for Threads, New Features Brewing on Instagram, LOOOONG TikToks, and Changes at Reddit and Google
    May 20 2024
    In this episode, Danielle and Lia discuss the new TweetDeck-like tool on Threads, multiple product tests on Instagram, extended video length (60 minutes!) on TikTok, AMA updates on Reddit, and changes in Google search results. They also share their recent influences, including a reality show-inspired email marketing course and the hot new collaboration between Gap and Doen. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 mins
  • Episode 15: The Art of Sway + ICYMI: Meta's New Verified for Business Packages, TikTok Collaborations, YouTube's AI-Generated Video Ideas, and Lots of Drama in the Music and Ad Space!

    Episode 15: The Art of Sway + ICYMI: Meta's New Verified for Business Packages, TikTok Collaborations, YouTube's AI-Generated Video Ideas, and Lots of Drama in the Music and Ad Space!
    May 13 2024
    This week, Danielle and Lia discuss various topics including Meta's new Verified for Business packages, Instagram's recommendation to keep Reels under 90 seconds, TikTok's new collaboration feature, YouTube's AI-generated video ideas. Apple's controversial iPad ad, and the joy of catalog shopping. They highlight the importance of giving creators the tools to amplify their message, the confusion around video length on different platforms, and the need for brands to understand their audience and stay true to their brand values. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 mins
  • Episode 14: The Art of Sway + ICYMI: A Busy Week! Exciting Updates from Instagram, TikTok's Surprise Announcement, and a Very Smart New Ad Format from YouTube

    Episode 14: The Art of Sway + ICYMI: A Busy Week! Exciting Updates from Instagram, TikTok's Surprise Announcement, and a Very Smart New Ad Format from YouTube
    May 6 2024
    This week, Danielle and Lia dive into the latest updates on Instagram, including changes to the ranking of Reels recommendations and the introduction of new stickers in Stories. They also discuss TikTok's agreement with UMG and the introduction of pause ads on YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 mins
Leadership Management Marketing Economics
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